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Paint The Edges: Daily Summaries Delivered
by Pre-Script
Paint The Edges is a podcast that challenges conventional thinking in fitness and performance. Hosted by industry veterans James Macintosh and James Thayer, each episode explores conversations beyond the mainstream, diving deep into the edges of performance, nutrition, business, and education. The show offers practical insights for coaches, athletes, and anyone passionate about human potential, inspiring listeners to think outside the box and push the limits of what's possibleBe sure to follow hosts James Macitosh @coachjamesmac and host James Thayer @thayer2513 on Instagram. For all things education, check out www.pre-script.com.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Today43 min
E111: Innovation Without Intention
What happens when technology gets built for the platform instead of the people using it? Mac and Thayer unpack the fallout of a major fitness platform update, the risks of adding AI without understanding user needs, and what coaches give up when they depend on tools that don't solve real problems. Then they bring it back to intention: how objective data and Mac's coach-built fat-loss timeline give client progress a clearer direction. Fat Loss Timeline - https://share.newie.app/offerings/9517CEC6-77E8-465E-830B-7D52AF021ACD https://www.pre-script.com/programming https://www.instagram.com/coachjamesmac/ https://www.instagram.com/thayer2513/ PSL1 Registration Is Now Live! https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide FREE Hinge Webinar: https://www.pre-script.com/programming-deadlifts-hinge-variations-replay
- 1 weeks ago47 min
E110: ACSM Fitness Trends 2027: What Is The Industry Trending?
What do fitness trends actually tell us about where the industry is going and what happens when the things we measure become more valuable than the things we experience? Mac and Thayer unpack the ACSM's 2026–2027 trends, exploring the rise and fall of categories while questioning the opportunities, assumptions, and unintended consequences behind the numbers. https://www.pre-script.com/programming https://www.instagram.com/coachjamesmac/ https://www.instagram.com/thayer2513/ PSL1 Registration Is Now Live! https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide FREE Hinge Webinar: https://www.pre-script.com/programming-deadlifts-hinge-variations-replay
- 2 weeks ago47 min
E109: Programming Is Decision-Making
In this episode, Mac and Thayer explore the intricacies of programming, the importance of adaptive decision-making, and how to effectively audit and reflect on training programs to optimize results. https://www.pre-script.com/programming https://www.instagram.com/coachjamesmac/ https://www.instagram.com/thayer2513/ PSL1 Registration Is Now Live! https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide FREE Hinge Webinar: https://www.pre-script.com/programming-deadlifts-hinge-variations-replay
- 3 weeks ago55 min
E108: Data Without Context
More data doesn't always mean better decisions. Mac and Thayer dive into the world of time, performance tracking, training, and nutrition to explore what the numbers can tell us, what they can't, and why context may be the most important variable of all. https://www.pre-script.com/programming https://www.instagram.com/coachjamesmac/ https://www.instagram.com/thayer2513/ Join The PSL1 Waitlist For Our Only Course Discount! https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide FREE Hinge Webinar: https://www.pre-script.com/programming-deadlifts-hinge-variations-replay
- 4 weeks ago56 min
E107: Busy Isn't Productive
In this episode, Thayer and Mac question whether being busy is actually the same as being productive. They explore the role of time, organization, and systems in creating space for what matters, sharing practical strategies for prioritizing, maintaining focus, and building something that can grow without constantly demanding more of your attention. https://www.pre-script.com/programming https://www.instagram.com/coachjamesmac/ https://www.instagram.com/thayer2513/ Join The PSL1 Waitlist For Our Only Course Discount! https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide FREE Hinge Webinar: https://www.pre-script.com/programming-deadlifts-hinge-variations-replay
- Oct 11, 202653 min
E106: When Attention Becomes the Goal
When does the pursuit of attention start to overshadow the reason you built the business in the first place? Mac and Thayer explore this conflict through the return of long-form content, strategic brand and product development, and how frameworks like SGM can turn an audience into something more meaningful than a metric. https://www.pre-script.com/programming https://www.instagram.com/coachjamesmac/ https://www.instagram.com/thayer2513/ Join The PSL1 Waitlist For Our Only Course Discount! https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide FREE Hinge Webinar: https://www.pre-script.com/programming-deadlifts-hinge-variations-replay
- Oct 4, 202649 min
E105: More Than a Five-Star Review
In this episode, Mac and Thayer question what it really means to build a sustainable fitness business in a world where perception can matter as much as performance. They explore reviews, online presence, reputation, and the tension between building something that looks successful and building something that actually lasts. https://www.pre-script.com/programming https://www.instagram.com/coachjamesmac/ https://www.instagram.com/thayer2513/ PSL1 Registration Is Live! Sign Up Now: https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide
- Sep 27, 202648 min
E104: Sets and Reps Don't Think
In this episode, Mac and Thayer challenge the idea that good programming comes from simply following a formula. They explore the variables that shape program design, how training must adapt to the individual and the context, and why critical thinking and understanding underlying principles are what separate a program that looks good on paper from one that actually works. https://www.pre-script.com/programming https://www.instagram.com/coachjamesmac/ https://www.instagram.com/thayer2513/ PSL1 Registration Is Live! Sign Up Now: https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide
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About Paint The Edges
Paint The Edges is a podcast that challenges conventional thinking in fitness and performance. Hosted by industry veterans James Macintosh and James Thayer, each episode explores conversations beyond the mainstream, diving deep into the edges of performance, nutrition, business, and education. The show offers practical insights for coaches, athletes, and anyone passionate about human potential, inspiring listeners to think outside the box and push the limits of what's possibleBe sure to follow hosts James Macitosh @coachjamesmac and host James Thayer @thayer2513 on Instagram. For all things education, check out www.pre-script.com.
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