E111: Innovation Without Intention

What happens when technology gets built for the platform instead of the people using it? Mac and Thayer unpack the fallout of a major fitness platform update, the risks of adding AI without understanding user needs, and what coaches give up when they depend on tools that don't solve real problems. Then they bring it back to intention: how objective data and Mac's coach-built fat-loss timeline give client progress a clearer direction. Fat Loss Timeline - https://share.newie.app/offerings/9517CEC6-77E8-465E-830B-7D52AF021ACD https://www.pre-script.com/programming https://www.instagram.com/coachjamesmac/ https://www.instagram.com/thayer2513/ PSL1 Registration Is Now Live! https://www.pre-script.com/psl1 FREE Coach's Field Guide: https://www.pre-script.com/coachs-field-guide FREE Hinge Webinar: https://www.pre-script.com/programming-deadlifts-hinge-variations-replay