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The Dave Gerhardt Show (from Exit Five): Daily Summaries Delivered
by Exit Five
Interviews with top marketers sharing tactical tips, strategies, and lessons learned to help you grow your business. Hosted by Dave Gerhardt, founder of Exit Five, former CMO, and author of Founder Brand.
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- 3 days agointerview39 min5-min read
How Sprout Social builds revenue marketing around segmentation (with Hailey McDonald, VP of Revenue Marketing)
Hailey McDonald, VP of revenue marketing at Sprout Social, argues that segmentation is the cornerstone of predictable B2B revenue growth, especially in companies serving broad markets. She emphasizes aligning marketing, sales, and product around customer segments based on buying behavior and use cases, not just personas, to build efficient, scalable demand engines.
- 6 days agointerview54 min5-min read
How One Agency Turns One Shoot Day Into 50-Plus Video Ads (With Connor Lewis of Studio Lewis)
Video advertising in B2B SaaS is thriving, but success hinges on strategic creativity, empathetic copywriting, and efficient production—not AI-generated shortcuts. The most effective ads combine clear pain points, strong brand mentions early, and relatable storytelling, while maximizing production days to generate multiple assets.
- 1 weeks agointerview50 min6-min read
What to do when Organic Traffic Drops (with Kristina Frunze, Webview SEO)
SEO remains the foundational layer for visibility, while AI search optimization (Ae) acts as the roof—complementary but dependent on strong SEO. Marketers should focus less on declining organic traffic due to AI overviews and more on bottom-of-funnel content, brand visibility, and off-page signals to maintain long-term relevance in AI-driven search.
- 1 weeks agointerview37 min4-min read
Why B2B Marketers Need to Start Thinking Like Media Companies with Melissa Rosenthal
In a saturated AI-driven content landscape, standing out requires more than just product excellence; companies must adopt a media-first mindset, building authoritative, audience-centric content ecosystems that earn attention through insight, perspective, and consistency.
- 2 weeks agoconversational52 min6-min read
Writing for Humans: The Real AI Workflows Behind Great B2B Content
Dave Gerhardt and Dasha (Dasha) host Exit Five Live, a bi-monthly webinar featuring six B2B marketers sharing tactical ways to use AI to create high-quality, human-centered content. The session emphasizes moving beyond AI-generated fluff by using structured workflows, original research, and human oversight to produce content that drives real business results.
- 2 weeks agointerview49 min6-min read
B2B Ads that Don't Suck (with Shlomo Genchin, Unbore.com)
Creating genuinely effective B2B ads hinges on blending creativity with strategic frameworks, not just features or budgets. The most successful ads are scroll-stopping, relatable, and clear—achieved through techniques like exaggerating the 'world without' your product, using visual analogies, and personifying your product or its competitor.
- 3 weeks agoconversational46 min5-min read
How to Win with Webinars: 5 B2B Marketing Pros Share Revenue-Driving Plays
Webinars remain a powerful B2B marketing channel when executed strategically, with real human insights and tactical innovation. This episode of The Dave Gerhardt Show features five B2B marketers sharing high-impact webinar strategies—from pre-webinar conversion tactics to post-event pipeline generation—demonstrating how webinars can drive content, engagement, and revenue.
- 3 weeks agointerview46 min5-min read
Marketing to B2B buyers who aren't on LinkedIn (with Clare Corriveau, VP Marketing, Tekmetric)
Clare Corriveau, VP of Marketing at Tekmetric, shares how she’s scaling marketing for a fast-growing vertical SaaS company in the auto repair industry by focusing on deep customer understanding, community-driven advocacy, and a people-first leadership approach. Despite the industry’s traditional image, Tekmetric is growing rapidly with a 50% year-over-year growth rate and only 5% market share in a $250K-shop US market.
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About The Dave Gerhardt Show (from Exit Five)
Interviews with top marketers sharing tactical tips, strategies, and lessons learned to help you grow your business. Hosted by Dave Gerhardt, founder of Exit Five, former CMO, and author of Founder Brand.
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