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The Dave Gerhardt Show (from Exit Five): Daily Summaries Delivered
by Exit Five
Interviews with top marketers sharing tactical tips, strategies, and lessons learned to help you grow your business. Hosted by Dave Gerhardt, founder of Exit Five, former CMO, and author of Founder Brand.
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- 2 days agointerview42 min5-min read
High-Value Brand Assets Most B2B Companies Haven't Tapped Yet (with Louis Grenier, Founder of Stand The F*ck Out)
In a saturated B2B market where AI and commoditization have erased product differentiation, the last true competitive edge is brand distinctiveness—specifically through memorable sensory assets like logos, mascots, sounds, and visual consistency. Louis Grenier’s research on 100 B2B companies reveals that 80% blend in, while the few that stand out—like Wiz, Mutiny, and Linear—do so by committing to a bold, consistent identity with 100% intensity.
- 5 days agoroundtable55 min5-min read
Paid Ads Playoff: Proven B2B Plays That Turn Spend Into Pipeline
The episode showcases real marketers sharing innovative, data-driven ad strategies across emerging channels like AI-powered search, TV, and out-of-home, with a focus on creative storytelling, audience targeting, and performance measurement. The winner, Shlomo Genchin, demonstrated how to use customer voice and analog storytelling to create high-performing, low-cost ads that stopped the scroll and drove measurable pipeline. His approach—using Reddit to uncover real customer pain points like "email ping pong"—resonated with the audience and judges, proving that authentic, human-centered creativity can outperform traditional B2B ad tropes. The event, structured as a live 'ad playoff,' highlighted a shift in B2B marketing: away from over-reliance on LinkedIn and Google, and toward experimental formats like long-form video, incentivized demos, AI-generated ad placements, and even TV and out-of-home, all grounded in real data and measurable outcomes.
- 1 weeks agointerview37 min4-min read
How to use Claude Code to Scale LinkedIn Ads with Anthony Blatner (Founder, Speedwork)
By leveraging AI and LinkedIn's API, marketers can automate ad optimization, personalize campaigns at scale, and significantly reduce CPC through higher engagement rates, effectively giving themselves a 50% discount on ad spend.
- 1 weeks agointerview43 min6-min read
How to Build a Brand in B2B with Ryan Narod (VP of Marketing at Rippling)
Rippling transformed from a growth-focused B2B company into a brand people recognize by blending scrappy, human-first content with high-production campaigns, all while maintaining accountability to pipeline and revenue. They built trust by showcasing real customers, injecting personality, and measuring brand impact through incrementality models.
- 2 weeks agointerview44 min6-min read
Why AEO in 2026 Is Just the Evolution of SEO with Rebecca Busk (CEO, Kvalifik)
AEO (Answer Engine Optimization) is fundamentally reshaping how consumers discover and buy products, shifting from traditional search to AI-driven conversational answers. Rebecca Busk argues that brands must stop relying on AI-generated content and instead focus on original, human-driven insights, technical crawlability, and authority-building through real-world validation to be cited by LLMs.
- 2 weeks agointerview37 min5-min read
How to Upgrade Your Webinar and Email Strategy for 2026 with Jay Schwedelson (Founder, SubjectLine.com)
The word 'webinar' is toxic in marketing—replacing it with terms like 'live insider session' can boost registration by 35%. More importantly, success in live virtual events comes not from content alone, but from strategic packaging, psychological triggers like 'attend to receive,' and creating FOMO through scarcity.
- 3 weeks agointerview46 min5-min read
From $3M to $50M ARR Without Paid Ads with Alex Howe (SVP Marketing & Growth at Funnel Leasing)
Alex Howe, SVP of marketing and growth at Funnel Leasing, grew the company from $3M to over $50M in ARR without paid ads by focusing on being different, not just better. His strategy centered on empathy, memorable branding, ungated content, and in-person events—all fueled by a strong product and CEO support for long-term marketing.
- 3 weeks agointerview44 min6-min read
Why B2B Marketers Should Be Running CTV Ads with Amit Sharan (SVP Marketing at Tatari)
B2B marketers can leverage connected TV (CTV) advertising as a scalable, cost-effective channel to reach audiences beyond saturated digital platforms. With as little as $50 a day, brands can retarget website visitors on CTV, benefit from the 'halo effect' that boosts performance across other channels, and use authentic, founder-led creative to stand out in a crowded market.
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About The Dave Gerhardt Show (from Exit Five)
Interviews with top marketers sharing tactical tips, strategies, and lessons learned to help you grow your business. Hosted by Dave Gerhardt, founder of Exit Five, former CMO, and author of Founder Brand.
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