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The Dave Gerhardt Show (from Exit Five): Daily Summaries Delivered
by Exit Five
Interviews with top marketers sharing tactical tips, strategies, and lessons learned to help you grow your business. Hosted by Dave Gerhardt, founder of Exit Five, former CMO, and author of Founder Brand.
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- Yesterdayinterview1h 0m5-min read
How to Use AI for Content Without Creating Slop with Eoin Clancy (VP Growth at Airops)
Air Ops, a content engineering platform, is helping companies increase brand visibility in AI search and SEO by empowering a new role—the content engineer—who manages context, builds workflows, and avoids 'AI slop' through strategic, human-in-the-loop content creation. Under VP of Growth Eoin Clancy, the company shifted from PLG/SMB to enterprise, 10x-ing revenue and customer count in 2025 by focusing on trust, value-driven webinars, and authentic community building.
- 5 days agoconversational1h 3m5-min read
How to Stand Out in B2B Marketing (with Louis Grenier, Author of Stand the F*ck Out)
Dave Gerhardt hosts Louis Grenier on his podcast, where Louis surprises Dave with a series of mysterious packages, each symbolizing a core marketing principle. The conversation blends personal storytelling, timeless marketing wisdom, and actionable strategies, emphasizing authenticity, distinctiveness, and understanding customer triggers.
- 1 weeks agointerview54 min7-min read
Why Marketing Is a Human Profession
Eddie Shleyner shares how the rise of AI in marketing has led to a growing backlash, especially among copywriters and marketers, not because AI is ineffective, but because it lacks the human depth, empathy, and lived experience that make writing truly resonate. The real power of great copy lies not in efficiency, but in the process of creation—where human insight, emotion, and authenticity transform content into something people feel and remember.
- 1 weeks agoroundtable55 min5-min read
How to Win at AEO (Answer Engine Optimization)
B2B marketers must act now on AI search (Ae) by focusing on technical SEO hygiene, original research, and authentic third-party presence to ensure visibility in AI-generated answers. Early adopters who optimize for AI visibility—like Moatrack did with research-driven PR—will gain a lasting competitive edge, just as early SEO adopters once did. The episode emphasizes that Ae is not a replacement for SEO but an evolution, requiring marketers to fix foundational technical issues, create verifiable content, and actively shape how AI systems perceive their brand through owned, earned, and third-party channels.
- 2 weeks agointerview43 min6-min read
Why B2B brands should be doing influencer marketing with Ishveen Jolly
B2B brands can leverage sports and influencer marketing not for direct response, but for authentic brand storytelling, audience expansion, and content amplification — especially as AI reshapes search and attention shifts to social and real-world experiences. The key is treating influencer partnerships as long-term, creative collaborations rather than one-off transactions.
- 2 weeks ago1h 1m
How Snowflake Runs ABM with Casey Patterson
#359 | Dave sits down with Casey Patterson, Director of ABM at Snowflake, to talk about what ABM actually looks like inside one of the biggest companies in enterprise software. Casey breaks down how she cold LinkedIn messaged her now-boss Hillary to get her ABM decks reviewed before ever working together, why ABM works best when marketing stops thinking about credit and just focuses on helping sales get into accounts, and how she's thinking about the shift from traditional ABM plays to agent-driven ABM. They also get into geo-fenced out-of-home advertising, one-to-one field marketing plays, and why the future of ABM looks more like Netflix than a campaign calendar. Plus a surprisingly good tangent on finding mentors and how to actually get one.Timestamps - - How Casey cold LinkedIn messaged her way into a mentorship - - What a mentor actually is and how to find one - - Why delusional confidence is underrated in marketing - - The crux of ABM: sales alignment or nothing - - ABM is not running digital ads to a list of accounts - - How Casey thinks about running a team of 23 ABM marketers - - A real ABM play: field event, OOH, gifting, and email at once - - How to figure out the right number of accounts to target - - Agent ABM: the three phases Casey is building toward - - The future of ABM: reaching people in their preferred channels - - How Dave uses AI to write his newsletter - - The bull case for marketers in the age of AI Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get on the waitlist for their new MCP server by clicking here. Compound Growth Marketing - A full-funnel demand generation agency that helps high-growth cybersecurity, DevOps, and enterprise software companies drive more pipeline through AI SEO, paid media, and go-to-market engineering. Visit compoundgrowthmarketing.com and tell them Dave sent you.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
- 3 weeks ago52 min
What’s Actually Working in B2B Email Right Now
#358 | Ben Wallis (Customer Lifecycle Manager, Quo), Jaina Mistry (Director of Brand and Content Marketing, Knak), Kremi Mestanova (B2B Content and Growth Strategist, Kremi Marketing), and Tyler Cook (Head of Email Marketing, Hypermedia Marketing) join Dave for an Exit Five live session on what's actually working in email right now. Ben shows how Quo built a Spotify Wrapped-style year-in-review campaign with fully personalized GIFs and real usage data for every customer. Jaina makes the case for why B2B newsletters are one of the most slept-on trust-building channels in marketing, and breaks down the operating model that makes it sustainable. Tyler Cook shares his five-step AI-powered newsjacking system that goes from trend to sent email in under an hour, including a real example that got a 67% open rate. And Kremi walks through how she restructured email programs for two very different B2B brands and cut unsubscribe rates by 20% while lifting click-through rates by 40%.Timestamps - - Intro - - Ben Wallis: personalized year-in-review email campaign for every customer - - Jaina Mistry: why B2B newsletters are the most slept-on trust channel - - The operating model that makes publishing 52 newsletters a year sustainable - - Tyler Cook: the AI-powered newsjacking system that goes from trend to sent in under an hour - - Kremi Mestanova: restructuring email programs for two very different B2B brands - - Live Q&A Join 50,0000 people who get Dave's Newsletter here: https://www.exitfive.com/newsletterLearn more about Exit Five's private marketing community: https://www.exitfive.com/***Brought to you by:Knak - A no-code, campaign creation platform that lets you go from idea to on-brand email and landing pages in minutes, using AI where it actually matters. Learn more at knak.com/exitfive, or check out the MCP server by clicking this link. Vector - A contact-level ads platform that lets you build audiences from actual people on your site, clicking your ads, and checking out your competitors. Learn more at vector.co, and get on the waitlist for their new MCP server by clicking here. Compound Growth Marketing - A full-funnel demand generation agency that helps high-growth cybersecurity, DevOps, and enterprise software companies drive more pipeline through AI SEO, paid media, and go-to-market engineering. Visit compoundgrowthmarketing.com and tell them Dave sent you.***Thanks to my friends at hatch.fm for producing this episode and handling all of the Exit Five podcast production.They give you unlimited podcast editing and strategy for your B2B podcast.Get unlimited podcast editing and on-demand strategy for one low monthly cost. Just upload your episode, and they take care of the rest.Visit hatch.fm to learn more
- 3 weeks agointerview47 min6-min read
How Ramp Is Rebuilding Marketing Around AI Agents
Attention is the new moat in marketing because execution and intelligence are becoming commoditized by AI; the future belongs to those who can capture attention through creativity, high-quality experiences, and distribution, not just measurable lead generation.
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About The Dave Gerhardt Show (from Exit Five)
Interviews with top marketers sharing tactical tips, strategies, and lessons learned to help you grow your business. Hosted by Dave Gerhardt, founder of Exit Five, former CMO, and author of Founder Brand.
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