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The Best SEO Podcast: Daily Summaries Delivered
by MatthewBertram.com
AI-Driven Visibility. Real-World Impact. Getting found, named and cited by AI search. Running since 2009. Over 5 million downloads. The same question the whole time: what is actually working right now, and what only sounds like it is. Matthew Bertram hosts. He owns and leads EWR Digital in Houston, so none of this is theory. It is what he is seeing in client work every week. The shift is not that buyers use AI. It is that a model now decides which companies get mentioned at all, and most executives cannot see whether theirs is one of them. Ranking was something you could measure. Being named is not, yet, and that gap is where the risk sits. Every week: operators, analysts and specialists who have run the thing they are talking about. What still works, what quietly stopped working, and what to do on Monday. If you run a marketing team, run a company, or you are building your own name, this one is for you. Because if the models cannot find you, your buyers will not either. The show explains it. EWR Digital does it.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 1 weeks ago41 min
When ChatGPT Picks The Winners Who Counts As An Expert With Matt Emgi
AI search is changing what it means to build visibility online. Matthew Bertram sits down with Matt Emgi to explore the evolving relationship between SEO, AEO, and LLM visibility, including why authority, entity associations, consensus signals, and brand presence are becoming increasingly important. They break down digital PR, original research, Reddit marketing, link building, attribution, automation, and the strategies SaaS and B2B companies can use to turn search visibility into meas...
- 3 weeks ago46 min
Personal Branding Consistency For AI Search With Karen Tiber Leland
We talk with Karen Tiber Leland about how AI search changes personal branding, rebranding, and what it takes to stay findable when machines summarize the internet for your customers. We break down how to pick a canonical name, reduce mixed signals across channels, and decide whether you need a full rebrand or a focused re-up. • Choosing one canonical form of your name and using it everywhere to reduce identity collision • Buying the right domain and cleaning up scattered online da...
- 4 weeks ago46 min
How To Set Better Conversion Goals In Google Ads With Jeff Coleman
We get back to paid ads fundamentals and why AI automation only works when we set clear, revenue-connected conversion goals. We share practical ways to define personas, protect lead quality, and build landing pages that help Google Ads learn what “good” actually looks like. • goal-first thinking for Google Ads and paid social automation • common conversion tracking mistakes that burn budget • building multiple personas and matching each to the right channel • avoiding spam traffic on...
- Aug 17, 202647 min
Digital PR For AI Search With Austin Holmes
AI watermarking and AI search make third-party trust the new battleground for SEO and brand visibility. Host, Matthew Bertram, talks with Austin Holmes about how digital PR, reviews, and consistent profiles can turn your business into the default recommendation. • why off-page SEO and third-party citations carry outsized weight in AI-driven search • how Claude watermarking and AI content detection push brands toward real human signals • building entity authority with uniform bios, consistent...
- Jul 26, 202655 min
When PR Meets SEO With Jackie Zukerman Delory
We dig into how podcasting, digital PR, and SEO now reinforce each other, especially as AI search tools pull answers from trusted third-party sources. We also share practical ways to turn press and interviews into long-term visibility while staying grounded when attention brings criticism. • why early podcasting works as a relationship builder and business flywheel • how press placements create credibility and authoritative backlinks • what “AI visibility” means for brands i...
- Jul 20, 202645 min
SEO Works When You Measure The Right Things With Maggie Swift
We get brutally honest about why traffic is a vanity metric and how SEO only earns budget when it ties to real business outcomes. We lay out the data and reporting foundation you need to walk into the C-suite with confidence, even when attribution is messy and timelines are long. • separating vanity metrics from revenue-driving KPIs • building the business case for SEO with CFO-ready numbers • fixing data quality in Google Analytics and conversion tracking • enforcing ...
- Jun 22, 202654 min
Traffic Times Conversion Equals Customers With Irwin Hau
Join us for a special episode hosted by Geoff Campbell who is standing in for Matt Bertram, we focus on the part of marketing most teams ignore: turning existing traffic into real phone calls, form fills, and sales. We break down a simple conversion framework, why dynamic website messaging works, and how to think about proof, positioning, and AI search as buyer behavior changes. • traffic times conversion rate equals customers as the core lens for SEO and CRO • treating an agency...
- May 31, 202651 min
How LLM Search Changes SEO And E-Commerce With Andrew Higgins
We talk through what “AI visibility” really means and why marketers are racing ahead of the data, even as consumer behavior shifts toward AI search and AI assistants. We connect SEO fundamentals to GEO and agentic commerce so you can take practical steps instead of getting stuck in paralysis. • AI visibility tools and why the industry lacks a baseline standard • How context and personalization change AI search results • Why LLM analytics is immature and often modelled on simulations ...
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About The Best SEO Podcast
AI-Driven Visibility. Real-World Impact. Getting found, named and cited by AI search. Running since 2009. Over 5 million downloads. The same question the whole time: what is actually working right now, and what only sounds like it is. Matthew Bertram hosts. He owns and leads EWR Digital in Houston, so none of this is theory. It is what he is seeing in client work every week. The shift is not that buyers use AI. It is that a model now decides which companies get mentioned at all, and most executives cannot see whether theirs is one of them. Ranking was something you could measure. Being named is not, yet, and that gap is where the risk sits. Every week: operators, analysts and specialists who have run the thing they are talking about. What still works, what quietly stopped working, and what to do on Monday. If you run a marketing team, run a company, or you are building your own name, this one is for you. Because if the models cannot find you, your buyers will not either. The show explains it. EWR Digital does it.
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