How Sprout Social builds revenue marketing around segmentation (with Hailey McDonald, VP of Revenue Marketing)
Hailey McDonald, VP of revenue marketing at Sprout Social, argues that segmentation is the cornerstone of predictable B2B revenue growth, especially in companies serving broad markets. She emphasizes aligning marketing, sales, and product around customer segments based on buying behavior
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Hailey McDonald
interview on The Dave Gerhardt Show (from Exit Five)
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