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by Kevin Harrington & Seth Greene
Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Greene. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit tv show Shark Tank, and has generated over 5 billion dollars in TV and digital direct response sales. Seth Greene is the world’s #1 trusted authority on cutting edge direct response, a best-selling author, and the only 3x Marketer Of The Year Nominee. On the podcast, Kevin & Seth interview SharkPreneurs who share straight talk on what it takes to explode your business.
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What if the biggest constraint in your business is not your strategy, team, or marketing, but the underlying beliefs that shape how you experience them all? In this episode of Sharkpreneur, Seth Greene interviews Brian D. Ridgway and Abigail Morgan, who present the Level 5 Mentoring framework for examining deeper patterns that can contribute to recurring business struggles, including financial volatility, overwork, difficult clients, hiring challenges, and persistent stress. Brian explains his concept of 100% personal responsibility, the theory of constraints, and the five paradigms he uses to describe how people relate to themselves, their business, and the world around them. Abigail translates the framework into practical business terms, sharing her own experience with financial instability and explaining how greater awareness of underlying patterns can help entrepreneurs approach money, leadership, teams, and growth differently. Key Takeaways:→ Financial volatility, overwork, and team issues can signal deeper business trends.→ Entrepreneurs may fear success because growth brings new responsibilities.→ Addressing the core constraint can make other strategies more effective.→ The Level 5 framework outlines five paradigms for viewing life and business.→ Awareness is the first step toward changing recurring business patterns. Beyond outdated self-help, endlessly rehashed, superficial “positive thinking” approaches, and incomplete, airy-fairy spiritual approaches lies the next level: The Level 5 Paradigm and “Spellbreak” Technology. Based on years of personal research, Brian D. Ridgway has unlocked the door to immediate, deep, and lasting transformation. After an abusive childhood, Brian dove into self-help and personal development to improve his life. As program after program failed to deliver the promised transformation, Brian became a self-proclaimed “Self-Help Junkie,” eventually investing more than $300,000 and tens of thousands of hours in his desperate quest for a life that “worked.” At his lowest, most hopeless point, homeless and suicidal, Brian experienced what he calls his “Miracle Moment,” a single blast of infinite awareness and insight in which he discovered “The Level 5 Paradigm.” His entire life transformed. He went from homeless to living in paradise in Hawaii and has dedicated his life to spreading the “LEVEL 5 TECHNOLOGY” and helping others attain true, lasting personal freedom. If you’re looking for rehashed, new-age jargon, that’s not what you’ll find with Brian. But if you’re seeking an expert who has “been there, done that” and helps people eliminate the illusion of problems to access their Infinite Intelligence, Brian is the one to call. Abigail Morgan is the founder of the OCM Method and a soul-led business consultant who helps coaches, therapists, and healers build profitable businesses that align with who they are and how they want to work. As a single mom, dog mom, violinist, intuitive Celtic Seer, and passionate practitioner of embodiment and mind-body-soul work, she brings a deeply holistic perspective to business growth and personal transformation. She also partners with Maxine Haller, the creator of the MAP Whole Brain Balance Method, to help clients integrate embodiment, mindset, and alignment into how they live, work, market, and grow their businesses. Connect With Brian:Website: https://briandridgway.com/Facebook: https://www.facebook.com/BrianDRidgwaySpellbreaker/Instagram: https://www.instagram.com/level5mentor/https://www.instagram.com/briandridgway/LinkedIn: https://www.linkedin.com/in/briandridgway/TikTok: https://www.tiktok.com/discover/brian-d-ridgwayYouTube: <a href="https://www.youtube.com/c/BrianDRidgway/videos
What if the biggest constraint in your business is not your strategy, team, or marketing, but the underlying beliefs that shape how you experience them all? In this episode of Sharkpreneur, Seth Greene interviews Brian D. Ridgway and Abigail Morgan, who present the Level Five Mentoring framework for examining deeper patterns that can contribute to recurring business struggles, including financial volatility, overwork, difficult clients, hiring challenges, and persistent stress. Brian explains his concept of 100% personal responsibility, the theory of constraints, and the five paradigms he uses to describe how people relate to themselves, their business, and the world around them. Abigail translates the framework into practical business terms, sharing her own experience with financial instability and explaining how greater awareness of underlying patterns can help entrepreneurs approach money, leadership, teams, and growth differently. Key Takeaways:→ Financial volatility, overwork, and team issues can signal deeper business patterns.→ Entrepreneurs may fear success because growth creates new responsibilities.→ Fixing the core constraint can make other strategies more effective.→ The Level 5 framework outlines five different paradigms for viewing life and business.→ Awareness is the first step toward changing recurring business patterns. Beyond outdated self-help, endlessly rehashed, superficial “positive thinking” approaches, and incomplete, airy-fairy spiritual approaches lies the next level: The Level 5 Paradigm and “Spellbreak” Technology. Based on years of personal research, Brian D. Ridgway has unlocked the door to immediate, deep, and lasting transformation. After an abusive childhood, Brian dove into self-help and personal development to improve his life. As program after program failed to deliver the promised transformation, Brian became a self-proclaimed “Self-Help Junkie,” eventually investing more than $300,000 and tens of thousands of hours in his desperate quest for a life that “worked.” At his lowest, most hopeless point, homeless and suicidal, Brian experienced what he calls his “Miracle Moment,” a single blast of infinite awareness and insight in which he discovered “The Level 5 Paradigm.” His entire life transformed. He went from homeless to living in paradise in Hawaii and has dedicated his life to spreading the “LEVEL 5 TECHNOLOGY” and helping others attain true, lasting personal freedom. If you’re looking for rehashed, new-age jargon, that’s not what you’ll find with Brian. But if you’re seeking an expert who has “been there, done that” and helps people eliminate the illusion of problems to access their Infinite Intelligence, Brian is the one to call. Abigail Morgan is the founder of the OCM Method and a soul-led business consultant who helps coaches, therapists, and healers build profitable businesses that align with who they are and how they want to work. As a single mom, dog mom, violinist, intuitive Celtic Seer, and passionate practitioner of embodiment and mind-body-soul work, she brings a deeply holistic perspective to business growth and personal transformation. She also partners with Maxine Haller, the creator of the MAP Whole Brain Balance Method, to help clients integrate embodiment, mindset, and alignment into how they live, work, market, and grow their businesses. Connect With Brian:Website: https://briandridgway.com/Facebook: https://www.facebook.com/BrianDRidgwaySpellbreaker/Instagram: https://www.instagram.com/level5mentor/https://www.instagram.com/briandridgway/LinkedIn: https://www.linkedin.com/in/briandridgway/TikTok: <a href="https://www.tiktok.com/discover/brian-d-ridgway" rel="noopener norefer
What does it really take to turn a borrowed cargo van and a catchy name into a $300 million franchise? In this episode of Sharkpreneur, Kevin Harrington and Seth Greene interview Nick Friedman, Co-Founder and Chairman of College Hunks Hauling Junk & Moving, who shares how a college side hustle grew into a nationwide franchise system with roughly 200 franchisees and nearly $300 million in annual sales. He explains why the company expanded from junk removal into moving, what entrepreneurs often misunderstand about franchising, and how strong franchisee relationships helped the brand navigate challenges such as COVID and shifting housing conditions. Nick also discusses bringing in private equity, avoiding entrepreneurial distractions, building an investment thesis, and using books and podcasting to share what he has learned with the next generation of business owners. Key Takeaways:→ A simple business idea can become a major brand when entrepreneurs pair a memorable concept with consistent execution over time.→ Franchising is not passive income because franchise owners rely heavily on ongoing support, coaching, training, systems, and leadership from the franchisor.→ Businesses considering franchising should ideally demonstrate the economics of multiple locations before attempting to scale through franchisees.→ Private equity has become increasingly interested in home-service businesses because many essential physical services remain difficult to disrupt with technology.→ A clear investment thesis helps entrepreneurs evaluate opportunities based on their skills, values, experience, and capacity to contribute more than capital.Nick Friedman is the co-founder of College Hunks Hauling Junk & Moving, an award-winning franchise he launched with his high school friend, Omar Soliman, in a beat-up cargo van. Today, the company has more than 200 franchises worldwide and generates over $300 million in annual sales. Nick is a two-time Emmy Award-winning producer for Hunks vs. The Hurricanes, which documented the company’s hurricane recovery efforts. He has appeared on Shark Tank and Undercover Boss, and the brand has been featured on The Oprah Winfrey Show, Late Night with Jimmy Fallon, Hoarders, and Hoarding. He is also an Ernst & Young Entrepreneur of the Year winner and the 2024 International Franchise Association Entrepreneur of the Year. Through the company, Nick supports domestic violence survivors with free moves and has helped donate more than six million meals through US Hunger. Connect With Nick:Website: https://www.collegehunkshaulingjunk.com/Facebook: https://www.facebook.com/CollegeHunksHaulingJunkandMoving/Instagram: https://www.instagram.com/collegehunks/LinkedIn: https://www.linkedin.com/company/college-hunks-hauling-junk/X: https://x.com/CollegeHunksYouTube: https://www.youtube.com/channel/UC-zo_ofBvBf5jTrjpvit_ow
The difference between a good exit and an extraordinary one may hinge on finding the buyer who sees value others overlook. In this episode of Sharkpreneur, Seth Greene interviews Andy Harris, President, North America Strategies, and Managing Director at STS Capital Partners, who explains how entrepreneurs can maximize their businesses' value by looking beyond standard industry multiples and identifying buyers who recognize strategic value in an acquisition. He explains the difference between financial and strategic buyers, why a competitive sale process can yield dramatically different outcomes, and how the right strategic fit can generate a significant premium. Andy also discusses lessons from The Extraordinary Exit and why a successful sale should take into account an owner's financial goals, personal priorities, legacy, and the business's future home. Key Takeaways:→ Relying solely on standard industry multiples can cause business owners to leave substantial value on the table.→ An experienced sell-side advisor can help identify and demonstrate strategic value that a seller may not recognize independently.→ Running a competitive process can create leverage by giving multiple qualified buyers the opportunity to compete for the business.→ The highest offer is not always the best when an owner also cares about the company's and its people's future.→ A successful exit strategy should account for the owner's personal goals, including whether they want to remain involved or leave the business entirely.Andy Harris is a seasoned M&A leader, CEO, and advisor with over 30 years of experience driving growth and value through strategic transactions. As President, North American Strategies at STS Capital, he advises clients and partners across all phases of the M&A process, with deal experience ranging from $20 million to $1 billion. He has helped business owners achieve premiums of 40% to 100% by identifying the right strategic buyers. Andy previously served as CEO of Accella Performance Materials, where he grew revenue 6x and profit 8x through organic growth and 14 acquisitions before a successful exit. He also led Syrgis and Vantage Specialty Chemicals through significant growth and transformation initiatives. With deep expertise in industrial manufacturing and B2B sectors, Andy is an active member of YPO and a recognized leader in M&A strategy and execution. Connect With Andy Harris:Website: https://stscapital.com/LinkedIn: https://www.linkedin.com/company/stscapitalpartners/YouTube: https://www.youtube.com/@stscapital
What if the stories you tell about your past are quietly shaping your relationships, leadership, business, and future? In this episode of Sharkpreneur, Seth Greene interviews Amanda Johnson, Co-Founder and CEO of Saved By Story Publishing, who shares how storytelling helps people recognize the narratives that shape their identities, choices, and relationships. She explains that revisiting and writing personal stories can reveal recurring patterns, deepen self-awareness, and help entrepreneurs and leaders communicate their experiences in ways that foster connection and impact. Amanda also explores the idea of story as medicine, the role storytelling can play in building a legacy, and her mission to help more people break generational narratives and use their experiences to move forward. Key Takeaways:→ Writing about personal experiences can reveal recurring patterns that continue to shape present-day behavior. → Entrepreneurs often need more than organization to turn their experiences into a clear, meaningful message. → Stories can serve as a form of medicine by offering lessons, identities, and themes that people can apply to their own lives. → Personal storytelling can help leaders build stronger connections with their families, teams, clients, and communities. → Writing a book can help an author confront and change narratives that may have been holding them back. Amanda Johnson alchemizes twenty-five years of transformative experiences through story literacy, writing, and narrative medicine to fulfill her mission through The Story Oracle and Saved By Story, equipping individuals to use humanity’s most innate tools to transmute the pain of their backstory into a more magically-ever-after for themselves, their loved ones, and those they serve. Connect With Amanda:Website: https://savedbystory.house/https://the-story-oracle.com/Links Mentioned in Episode:You Can’t Make This St*ry Up: https://a.co/d/dK2naao Raised by Story: https://a.co/d/dToxbPd Upside-Down Mommy: https://a.co/d/7yskzcZ Upside-Down Messenger: https://a.co/d/glG7v9d Facebook: https://www.facebook.com/thestoryoracle114https://www.facebook.com/savedbystoryInstagram: https://www.instagram.com/thestoryoracle114/https://www.instagram.com/savedbystory/LinkedIn: https://www.linkedin.com/in/thestoryoracle114/https://www.linkedin.com/compa
What happens when you achieve the money, cars, and freedom you wanted, yet still feel something important is missing? In this episode of Sharkpreneur, Seth Greene interviews Daniel Krynzel, Founder of The Big Balls Brotherhood, who shares how achieving financial success without personal fulfillment inspired him to create the Big Balls Brotherhood, a leadership and accountability community for entrepreneurs, business owners, and executives. He explains how purpose, mindset training, supportive relationships, and gamified accountability help men follow through on their commitments and achieve higher levels of performance. Daniel also discusses overcoming entrepreneurial isolation, building a mission-driven life, and surrounding yourself with people who genuinely want you to win. Key Takeaways:→ Financial success doesn’t automatically lead to fulfillment.→ Entrepreneurs need an environment that fosters action, accountability, and growth.→ Group accountability helps entrepreneurs maintain momentum by establishing external expectations for their commitments. → Mindset training helps leaders focus on what they want to create rather than constantly reacting to problems and circumstances. → Consistent micro-decisions shape long-term results and help people become their strongest selves. Daniel Krynzel is a serial entrepreneur, business leader, and founder of The Big Balls Brotherhood. He has built multiple million-dollar businesses, closed high-stakes deals, and developed a reputation for decisive action, fearless leadership, and the pursuit of ambitious goals. After experiencing both extraordinary success and profound personal loss, Daniel redefined his purpose and committed himself to helping other men become stronger leaders. Through The Big Balls Brotherhood, he challenges men to move beyond mediocrity, lead with courage, and build lives grounded in strength, purpose, and intentional action. Connect With Daniel:Website: https://bigballsbrotherhood.com/Facebook: https://www.facebook.com/bigballsbrotherhoodInstagram: https://www.instagram.com/bigballsbrotherhoodLinkedIn: https://www.linkedin.com/company/big-balls-brotherhood/YouTube: https://www.youtube.com/@bigballsbrotherhood
What if the reason your health plan keeps failing is not a lack of discipline but a strategy never designed for your body? In this episode of Sharkpreneur, Seth Greene interviews Angelo Poli, Founder of MetPro and Author of MetPro: The Science to Transform, who explains why generic diets and standardized fitness advice often fail to deliver sustainable results. He explains how metabolic profiling uses individual data, ongoing feedback, and personalized adjustments to identify which nutrition and fitness strategies will produce the most progress. Angelo also reveals why busy entrepreneurs should rely less on willpower and instead build scientifically informed routines that yield the greatest results with the least wasted time. Key Takeaways:→ Every person responds differently to nutrition and exercise. → Metabolic profiling assesses a person’s starting point and identifies the specific adjustments needed to improve body composition, energy, and performance. → A perceived “slow metabolism” may be influenced by how the body has adapted to a person’s long-term habits. → Busy entrepreneurs are often derailed when their schedules become overwhelming, making a reliable routine more valuable than temporary motivation.→ The most effective health strategy focuses on actions that deliver the greatest return without unnecessary effort. Angelo Poli is the founder of MetPro and the author of MetPro: The Science to Transform. For more than 20 years, he's helped entrepreneurs, executives, professional athletes, and high performers optimize energy, body composition, performance, and longevity. His work centers on a simple idea: performance isn't just about training harder. It's about understanding how your metabolism adapts to stress, recovery, fueling, and workload over time. That's why strategies that work at one stage of training often stop working at the next. After a serious injury left him walking with a cane for nearly a decade, Angelo became obsessed with understanding what truly drives lasting transformation. That pursuit ultimately led to the creation of MetPro and a methodology that has helped more than 20,000 people achieve sustainable results. Connect With Angelo:Website: https://metpro.co/Facebook: https://www.facebook.com/MetabolicProfiling/Instagram: https://www.instagram.com/metproco/YouTube: https://www.youtube.com/@metabolicprofiling
The right six words can do more for your brand than 60,000 forgettable words. In this episode of Sharkpreneur, Kevin Harrington and Seth Greene interview Bill Schley, CEO and Founder of The Brand Titans USP Master Programs, who explains how microscripts help businesses communicate their unique value in a sentence or fewer. Drawing on lessons from the legendary advertising agency Ted Bates, Bill shares the five rules for an effective unique selling proposition and how to turn that positioning into a memorable problem-solution story. He also reveals why the most powerful brand messages are concise, believable, repeatable, and clearly differentiated from the competition. Key Takeaways:→ An effective brand must clearly communicate what the business does that no one else can. → Branding has little value if it fails to meaningfully differentiate a company from its competitors. → The differentiating benefit must be important to the customer and relevant to a real need. → Microscripts are short, memorable phrases that are easy to understand, remember, and repeat.→ A strong brand story should clearly present a problem, introduce the solution, and explain how the world changes as a result. Bill Schley is an award-winning branding expert, New York Times bestselling author, and lifelong entrepreneur. He is the originator of the Micro-Script concept in brand communications and is credited by celebrated marketers as the #1 USP expert in the world. His USP-centered brands have generated over $1.5 billion in documented new-business valuation and brand equity across companies ranging from global giants to acquired startups. Bill began his career as a writer at the legendary Ted Bates Advertising Agency, the original Mad Men agency in New York, where he won a National Effie Award for sales-effective advertising. His highly acclaimed books on branding and marketing are taught by experts worldwide. In addition to his latest book, The Micro-Script Rules: How to Tell Your Story and Differentiate Your Brand in a Sentence or Less, he is the author of The UnStoppables, a New York Times bestseller; Why Johnny Can’t Brand, which won Strategy+Business Magazine’s Top 5 Marketing Books of the Year award; and The Power of 10, an Amazon bestseller. Connect With BillWebsite: https://brandtitans.com/LinkedIn: https://www.linkedin.com/in/billschley/
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Welcome to the Sharkpreneur Podcast with Kevin Harrington and Seth Greene. Kevin Harrington is the inventor of the infomercial, one of the original sharks from the hit tv show Shark Tank, and has generated over 5 billion dollars in TV and digital direct response sales. Seth Greene is the world’s #1 trusted authority on cutting edge direct response, a best-selling author, and the only 3x Marketer Of The Year Nominee. On the podcast, Kevin & Seth interview SharkPreneurs who share straight talk on what it takes to explode your business.
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