What to do when Organic Traffic Drops (with Kristina Frunze, Webview SEO)
SEO remains the foundational layer for visibility, while AI search optimization (Ae) acts as the roof—complementary but dependent on strong SEO. Marketers should focus less on declining organic traffic due to AI overviews and more on bottom-of-funnel content, brand visibility, and off-page
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Kristina Frunze
interview on The Dave Gerhardt Show (from Exit Five)
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