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by StackAdapt
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- Mar 18, 202619 min
How AI is Reinventing Healthcare Marketing
Healthcare marketing is “hard mode”: strict privacy rules, heavy regulation, and measurement limitations that make the usual ad-tech playbook fall apart. This episode explores how AI is changing the way healthcare and pharmaceutical brands reach both patients and healthcare professionals—while balancing relevance with privacy and staying compliant.You’ll hear from:Jerrad Rickard, Senior Director & Product Leader at IQVIA Digital.Jasmaan Panesar, Senior Manager, Verticals & Performance at StackAdapt.Disclaimer: The views and opinions expressed in this podcast are those of the speakers and are for informational purposes only. This content does not constitute legal advice, and listeners should consult their own legal counsel regarding any specific legal or regulatory questions. StackAdapt does not access or store patient-level data and operates exclusively using privacy-aware, de-identified audience signals activated through vetted data partners.
- Mar 4, 202619 min
AI Targeting for Sports Fans Ahead of the 2026 Soccer World Cup
The 2026 FIFA World Cup will be the biggest ever—48 teams, 104 matches—and it’s the ultimate test of reaching the right fans at scale without creepy tracking. This episode breaks down how AI-driven contextual targeting separates intent (not just interest) to reach both hardcore soccer fans (tactics, lineups, odds, analysis) and culture/moment fans (national pride, watch parties, travel, lifestyle/celebrity), with different creative, timing, and KPIs.Guest: Martin Perelmuter, Regional Agency Development Manager (LATAM) at StackAdapt.
- Feb 18, 202616 min
AI in Retail: Relevance at Scale and Incremental Growth
As AI reshapes retail advertising with real-time optimization, faster creative testing, and new ways to reach shoppers across CTV, the open web, and commerce environments—one big question remains:Can AI actually deliver relevance at scale and prove what’s truly incremental?In this episode, we dive into that question with a leader on the front lines of commerce and programmatic:Dana Karlin, Head of Commerce, StackAdapt
- Feb 4, 202618 min
AI, Automation, and the Real Edge in Marketing Ops
AI in marketing automation has reached an inflection point. The tools are powerful, budgets are rising, and AI now touches everything from campaign planning to personalization. But outcomes are still inconsistent.In this episode, Diego Pineda sits down with Chris Bentley (Director, Marketing Operations and Analytics at StackAdapt) and Wayne Coburn (Director of Product at StackAdapt) to unpack why.The core insight is simple: AI advantage no longer comes from features alone. Performance now comes from consolidation, integration, and activating AI as a shared intelligence layer across fewer, more powerful systems—so journeys connect, learnings compound, and waste drops.We also dig into a structural problem highlighted by StackAdapt research: 66% of marketers say up to 30% of programmatic budget is wasted due to siloed or fragmented execution. Adoption has moved faster than coordination—and that gap creates “automation debt.”
- Jan 21, 202615 min
The Brand-Performance Balancing Act: Full-Funnel Strategy and AI
Marketers have long been obsessed with performance—but is it costing us long-term growth? This episode explores the growing tension between brand and performance marketing and the role of AI in helping marketers finally see the full funnel.Our guest: Becky Tasker, VP of Growth Marketing at StackAdapt.
- Jan 7, 202617 min
How AI Will Orchestrate Advertising in 2026
According to StackAdapt’s new report, The State of Programmatic Advertising 2026, the next phase of programmatic won’t be about incremental optimization. It will be about orchestration: unifying data, creative, channels, measurement, and AI into a single, intelligent system.In this episode, we sit down with two industry leaders to unpack what that shift really means in practice.Paul Verna | VP of Content, EMARKETERYang Han | CTO, StackAdapt
- Dec 10, 202515 min
AI Agents & the Future of Advertising
AI in advertising is entering a new phase of autonomy. This episode unpacks what agentic AI really means, how Ivy™ is evolving into a true marketing agent, and why the Model Context Protocol (MCP) is quietly becoming one of the most important technologies in ad tech.Our guests are:Yang Han, CTO at StackAdaptLee Odden, CEO at TopRank Marketing
- Nov 26, 202516 min
AI Can Scale, But Can It Feel? Creativity, Authenticity & The Human Edge
As AI floods the marketing world with faster content, scalable workflows, and voice clones that sound eerily human—one big question remains:Can AI create work that actually feels human?In this episode, we dive deep into that question with two guests on the front lines of AI-powered content:Lee Odden, CEO of TopRank MarketingShaun Benoliel, Creative Straegy Lead, StackAdapt
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About The AI Advertising Podcast
The AI Advertising Podcast pulls back the curtain on the world of AI-driven advertising. This isn’t your typical talking-heads podcast—each episode is a storytelling journey, packed with real-life anecdotes, expert commentary, and industry insights that uncover how AI is transforming digital marketing. This podcast will keep you ahead of the curve in the ever-evolving world of AI advertising.
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