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by AdTechGod, The AdTech God
A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies.
Latest Episodes
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- 5 days ago30 min
Why CTV Doesn’t Need More Middlemen with Philip Inghelbrecht of Tatari
AdTechGod sits down with Philip Inghelbrecht, CEO and Co-Founder of Tatari, to explore the future of connected TV (CTV), programmatic advertising, and AI-powered media buying. Philip shares how Tatari is transforming television advertising through direct publisher integrations, smarter measurement, and AI-driven optimization with Upstream and Tatari Max. They also discuss performance TV, brand building, and why traditional DSP models may face serious challenges. Takeaways Rethinking Programmatic TV: Philip explains why traditional programmatic infrastructure may not be the best fit for connected TV advertising. The Power of Direct Publisher Connections: Tatari's Upstream platform helps advertisers access premium CTV inventory while reducing intermediaries and associated fees. AI-Powered Advertising: Tatari Max uses first-party data and AI-driven decisioning to improve media buying efficiency and campaign performance. Beyond Performance TV: Philip emphasizes why advertisers should balance measurable conversions with brand awareness and long-term growth. The Future of DSPs: Philip shares his bearish outlook on traditional DSP models in CTV, citing rising computational costs and infrastructure challenges. The Next Evolution of TV Advertising: Tatari is exploring ways to make its technology more modular and accessible across the advertising ecosystem. Chapters00:00 Introduction to the AdTechGod Podcast00:13 Meet Philip Inghelbrecht, CEO & Co-Founder of Tatari02:18 From Google and TrueCar to Building Tatari06:46 How Tatari Changed TV Advertising Measurement08:37 Why Traditional Programmatic Infrastructure Falls Short10:48 Inside Upstream and Direct Publisher Integrations13:23 Premium CTV Inventory and Benefits for Advertisers15:34 How Tatari Uses AI and First-Party Data18:06 Introducing Tatari Max and AI-Powered Optimization21:28 Performance TV vs. Brand Awareness25:10 The Challenges of TV Performance Measurement26:35 The Future of CTV and Tatari's Technology28:27 Bullish or Bearish: Traditional DSPs in CTV30:02 Final Thoughts and Closing Learn more about your ad choices. Visit megaphone.fm/adchoices
- 5 days ago12 min
Vibe.co x Walmart: Bringing Commerce Data to CTV Advertising with Arthur Querou
Connected TV is becoming Commerce TV! AdTechGod is joined by Arthur Querou, CEO and Co-Founder of Vibe.co, for an exclusive platform demo showcasing how Vibe.co's integration with Walmart is transforming CTV advertising. Discover how Walmart's shopping and commerce signals enable smarter audience targeting, how AI simplifies campaign creation, and how advertisers can leverage retail data to drive measurable performance and incremental ROAS. Takeaways: Walmart Commerce Data Meets CTV: Vibe.co integrates Walmart's shopping and purchase-intent signals to help advertisers reach more relevant audiences. Simplified Campaign Creation: A streamlined three-step process makes CTV advertising accessible to small businesses and performance marketers. AI-Powered Audience Targeting: Smart audience selection helps advertisers identify relevant shopper segments based on product categories and purchasing behavior. Agentic Advertising: Vibe.co's MCP, API, and AI agents enable automated campaign creation and more sophisticated targeting strategies. Performance and Incremental ROAS: Advertisers can measure campaign effectiveness using Vibe.co's measurement tools and independent measurement partners. From Connected TV to Commerce TV: The Walmart integration brings retail commerce intelligence into CTV advertising to support more measurable business outcomes. Chapters:00:00 Introduction to the Special Vibe.co Episode00:26 Vibe.co's Walmart Integration and Commerce Audiences01:18 Bringing Walmart Shopping Signals to CTV01:54 Live Demo: Creating a CTV Campaign02:42 AI-Powered Audience Targeting with Walmart Data03:45 MCP, API, and Campaign Optimization04:20 Making CTV Advertising Accessible to SMBs05:25 Driving Performance with Commerce Data07:08 Smart Audience Selection and AI Intelligence08:29 Agentic Campaign Creation and Automation09:24 CRM Targeting, Retargeting, and ROAS10:32 Measuring Campaign Performance and Incrementality11:35 Final Thoughts: The Future of Commerce TV12:02 Outro Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices
- 1 weeks ago26 min
Episode 155: The Multicultural Advertising Opportunity Brands Are Missing with Alia J. Daniels
Aliya J. Daniels, Co-Founder and Chief Operating Officer at Revry and President at PrismRiot, joins AdTechGod to discuss the future of multicultural advertising, privacy-first connected TV (CTV), and inclusive streaming. She shares her journey from entertainment law to building a global LGBTQ+ streaming network, explains how PrismRiot helps publishers scale without compromising audience privacy, and explores why authentic brand engagement, cultural understanding, and human oversight remain essential in an AI-driven advertising landscape. Takeaways - Privacy-First Advertising: Protecting audience data and scaling advertising revenue can go hand in hand. - Multicultural Audience Growth: Brands must recognize multicultural communities as valuable consumers rather than treating inclusion as a marketing checkbox. - CTV Opportunities: Connected TV creates new opportunities for independent and multicultural publishers to expand their reach. - Authentic Brand Engagement: Building lasting relationships with diverse communities requires consistent engagement and active listening. - AI and Cultural Understanding: Human oversight remains essential because AI cannot always interpret rapidly evolving cultural nuances. - The Future of Streaming: Independent streaming platforms can remain competitive through agility, specialized content, and strong audience relationships. Chapters00:00 Introduction to the AdTechGod Podcast00:13 Meet Aliya J. Daniels of Revry and Prism Riot01:30 From Entertainment Law to Ad Tech03:30 Building Revry and LGBTQ+ Streaming04:44 Launching Prism Riot and Privacy-First CTV06:49 Protecting Multicultural Audiences and Publisher Data09:42 Balancing Audience Trust and Business Growth11:03 Revry vs. Prism Riot: Understanding the Platforms11:29 Multicultural Advertising and Brand Investment13:54 Building Authentic Community Relationships15:46 AI in Advertising and the Importance of Human Oversight18:27 Streaming Consolidation and Independent Publishers21:00 The Future of Multicultural CTV and Audience Privacy24:26 Closing Thoughts Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices
- 2 weeks ago27 min
Episode 154: CTV Meets the Creator Economy with Nicole Scaglione of PubMatic
AdTechGod sits down with Nicole Scaglione, Vice President of CTV at PubMatic, to explore the evolution of connected TV advertising, agentic AI, and the growing creator economy. Nicole shares her journey in ad tech, how PubMatic is simplifying programmatic buying, and why premium advertising is increasingly defined by outcomes. They also discuss creator monetization, live sports, vertical video, and micro dramas shaping the future of digital advertising. Takeaways The Evolution of CTV: How PubMatic is connecting premium publishers with advertisers through programmatic technology. Agentic AI in Advertising: How automation is simplifying media buying and helping advertisers achieve better outcomes. The Creator Economy: Why creator-led content is opening new monetization opportunities beyond walled gardens. Premium Advertising: Why premium inventory should be defined by audience relevance and campaign outcomes. Emerging Advertising Trends: How vertical video, micro dramas, and live sports could shape the future of streaming advertising. Chapters00:00 Introduction to the AdTechGod Podcast00:13 Meet Nicole Scaglione, VP of CTV at PubMatic01:22 Nicole's Career Journey in Ad Tech and CTV06:03 PubMatic's Evolution From Publishers to Buyers09:16 What Defines Premium CTV Advertising?10:54 Agentic AI and the Future of Programmatic Buying13:21 PubMatic's Creator Marketplace and Monetization16:38 Balancing Creator Content and Premium TV19:09 Emerging Trends in Advertising and Streaming19:56 Vertical Video and Micro Dramas21:08 Live Sports and New Monetization Opportunities23:09 The Challenges of Monetizing Micro Dramas23:39 Why Advertising Must Start With the Viewer25:01 Final Thoughts and Closing25:52 Outro Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices
- 3 weeks ago31 min
AdTech Confessions: Targeting Sins and ROAS Reality Checks with Aaron Goldman of Mediaocean
Aaron Goldman, CMO of Mediaocean, joins AdTechGod Podcast to unpack some of the industry's boldest anonymous confessions from Marketecture Live Chicago. From questionable audience targeting and brand safety failures to the value of mid-funnel marketing and ROAS, they challenge common ad tech assumptions. Aaron also discusses Mediaocean's AI platform, NIVO, and how automation is helping marketers reduce repetitive work, improve campaign performance, and focus on creativity and strategy. Takeaways - Audience targeting requires a balance of first-party data, contextual signals, and creative strategy. - Brand safety failures highlight the importance of accountability and stronger safeguards. - Mid-funnel marketing remains essential for moving consumers from awareness to conversion. - ROAS is valuable, but marketers must look beyond surface-level metrics to understand actual impact. - Mediaocean's NIVO uses AI agents to automate advertising workflows and free up time for strategic work. Chapter 00:00 Intro and NIVO Sponsor Message 00:47 Ad Tech Confessions from Marketecture Live Chicago 01:23 Meet Aaron Goldman, CMO of Mediaocean 03:22 Aaron's Confession About AdTechGod 04:49 Inside the Ad Tech Confession Booth 07:16 Is Audience Targeting Data Reliable? 10:06 Contextual Targeting and Brand Safety Failures 11:38 Who Is Responsible for Brand Safety? 13:45 Is Mid-Funnel Marketing a Waste of Money? 17:00 ROAS, Attribution, and Incrementality 19:31 AI, Trust, and the Future of Advertising 21:16 The Story Behind the NIVO Jingle 22:22 What Would You Do with 10 Extra Hours? 24:57 How Mediaocean's NIVO AI Platform Works 28:40 Automating Repetitive Advertising Tasks 29:56 Final Thoughts and What's Next Learn more about your ad choices. Visit megaphone.fm/adchoices
- 3 weeks ago24 min
Episode 153: Better Data, Better Ads: Jenny Yurko of WBD Advertising, A Skydance Company
AdTechGod is joined by Jenny Yurko, WBD Advertising, A Skydance Company, to explore the future of identity, first-party data, and AI-driven advertising. Jenny shares insights on data clean rooms, interoperability, predictive analytics, and how publishers can leverage privacy-conscious data strategies to improve targeting and measurement. They also discuss the evolution of connected TV, the importance of premium audience signals, and why an open advertising ecosystem could create better outcomes for advertisers and publishers. Takeaways First-Party Data: Turning audience insights into valuable advertising opportunities. Identity: Improving targeting through interoperability and universal IDs. Data Clean Rooms: Enabling privacy-focused data collaboration. AI and Analytics: Using predictive models to improve advertising decisions. Open Ecosystem: Strengthening collaboration between publishers and advertisers. CTV Measurement: Driving better outcomes with premium audience signals. Chapters00:00 - Introduction to the AdTechGod Pod00:13 - Meet Jenny Yurko, VP at Warner Bros. Discovery01:18 - Jenny's Career Journey in Data and Advertising03:00 - Leadership, Mentorship and Career Growth05:15 - Simplifying Complex Ad Tech Concepts06:49 - Data Product Strategy at Warner Bros. Discovery09:14 - Unlocking the Value of First-Party Data10:57 - Data Clean Rooms, Privacy and Interoperability12:53 - AI and Predictive Analytics in Advertising14:53 - The Future of Identity and Data Collaboration16:06 - Why the Open Advertising Ecosystem Matters17:01 - The Next Evolution of Advertising Technology20:48 - CTV, Streaming and Better Measurement21:54 - Premium Audience Signals and AI-Powered Targeting22:51 - Final Thoughts and Closing Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices
- Oct 6, 202627 min
Ep. 152: Turning What’s Happening on Screen Into an Ad Signal with Abbey Ramsey of Anoki AI
AdTechGod joined Abbey Ramsey, Chief Commercial Officer at Anoki AI, to explore the evolution of video advertising and how AI is reshaping CTV. Abbey shares lessons from her career at MTV, Tremor Video, and OpenAP, and explains how Anoki uses real-time video intelligence to understand what viewers are watching and turn those moments into actionable advertising opportunities. They also discuss contextual targeting, programmatic activation, live news and sports, and how AI is changing the way advertising leaders work. Takeaways AI is reshaping CTV and video advertising. Real-time context enables smarter ad targeting. AI creates new opportunities across news and sports. Programmatic makes AI insights easier to activate. AI is helping leaders work faster and smarter. Chapters00:00 Introduction00:58 Meet Abbey Ramsey02:49 Abbey’s Journey Into Ad Tech03:43 MTV and the Early Days of Streaming Video05:34 The Rise of Pre-Roll and Tremor Video07:17 ACR, Programmatic and the Evolution of TV09:14 Building Audience-Based Advertising at OpenAP10:16 What Anoki AI Does11:11 Bringing AI Intelligence to FAST and VOD12:10 Unlocking Advertising Opportunities in News13:25 Why Context Matters for Advertisers14:56 Real-Time Signals, Weather and News16:27 Turning AI Intelligence Into Programmatic Activation18:00 Where AI and CTV Are Heading Next18:27 The Future of AI in Sports Advertising19:39 Making AI Practical for the Advertising Industry21:17 Abbey’s AI-Powered Operating System23:30 Inside Anoki AI25:37 Why Relationships Still Matter in Ad Tech26:07 Closing Thoughts Learn more about your ad choices. Visit megaphone.fm/adchoices
- Oct 2, 202626 min
Hightouch’s Ian Maier on Turning First-Party Data Into Advertising Intelligence
Ian Maier, General Manager of AdTech at Hightouch, joins AdTechGod to discuss how first-party data, identity, AI, and measurement are reshaping advertising. Ian shares his journey from performance marketer to ad tech leader, breaks down the challenges brands face when activating customer data, and explains how AI can help marketers turn complex data into smarter audience, creative, and media-buying decisions. Takeaways: First-party data needs accessibility: Brands often struggle to connect conversion data across online, offline, mobile, and other systems for effective activation and measurement. Identity remains a major challenge: Customer data needs to be matched to addressable users for targeting, suppression, attribution, and optimization. Data and creative work together: Strong audience targeting alone cannot compensate for creative that fails to connect with consumers. AI can turn data into action: Hightouch is using AI agents to help marketers analyze customer and measurement data, develop segmentation strategies, and activate audiences. AI still needs structure: Ian argues that AI needs a marketing "harness" that understands workflows, approvals, business context, and measurement to support effective media decisions. Clean rooms still have a role: Ian sees value in data clean rooms but believes complexity and design currently limit their usefulness for some applications. Chapters:00:00 Meet Ian Maier, GM of AdTech at Hightouch01:11 Ian’s Journey From Marketer to Ad Tech04:09 Why Data and Creative Need Each Other06:23 What Brands Get Wrong About First-Party Data09:23 How Hightouch Activates Customer Data10:59 Rethinking Identity and Data Onboarding14:16 First-Party vs. Third-Party Identity Data17:43 Identity and Targeting Across CTV20:01 Using AI to Make Sense of Advertising Data22:20 From AI-Powered Planning to Activation22:45 Is AI Making Ad Tech Easier or More Complex?24:14 Bullish or Bearish on Data Clean Rooms25:49 Closing Thoughts Guests: AdTech God Learn more about your ad choices. Visit megaphone.fm/adchoices
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About AdTechGod Pod
A Podcast For The People About The People. The AdTechGod ® Pod celebrates the Minds Behind Adtech and offers an engaging platform where listeners can discover the stories and insights of the individuals driving the advertising technology industry. This podcast shines a spotlight on the creative and innovative minds that make adtech great, providing a unique perspective on the people behind the technology that shapes our digital advertising experiences. All guests appearing on the adtech god podcast are invited participants; they do not provide compensation to AdTechGod for their appearance. The podcast's funding is provided through preroll and midroll advertisements, which are sponsored by various companies.
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