AI Targeting for Sports Fans Ahead of the 2026 Soccer World Cup
The 2026 FIFA World Cup will be the biggest ever—48 teams, 104 matches—and it’s the ultimate test of reaching the right fans at scale without creepy tracking. This episode breaks down how AI-driven contextual targeting separates intent (not just interest) to reach both hardcore soccer fans (tactics, lineups, odds, analysis) and culture/moment fans (national pride, watch parties, travel, lifestyle/celebrity), with different creative, timing, and KPIs.Guest: Martin Perelmuter, Regional Agency Development Manager (LATAM) at StackAdapt.
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