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by Andrew Davis
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- Yesterday10 min
Pep Guardiola Has Thoughts About AI and He Is Not Wrong (AI Reaction Episode)
Andrew Miles Davis reacts to a clip of Manchester City manager Pep Guardiola being asked about AI at a press conference, breaking down four points from Guardiola's answer that he thinks cut closer to the real issues than most AI commentary does. Guardiola raises concerns about fake quotes and fabricated opinions being attributed to public figures, the industrialisation of misinformation at a scale and speed that was never previously possible, the risk of intellectual laziness as people stop thinking through problems themselves, and the simple honesty that nobody actually knows where any of this ends. Andrew uses each point to reflect on what he has been teaching in training rooms for years, including his line that AI should replace friction not thinking, and why trust and reputation are becoming survival tools rather than just marketing advantages. Subscribe to In AI Nutshell for daily ten-minute episodes that connect what is happening in AI to the way real people work, create, and communicate.
- 4 days ago7 min
AI Ended Up in a Murder Investigation and Meta Is Tracking Every Click Its Staff Makes (AI Weekly News)
Andrew Miles Davis covers a week of AI news that stretches from the Florida attorney general launching a criminal investigation into OpenAI following a mass shooting to Meta installing tracking software on all corporate laptops with no opt-out option and factoring AI usage into staff performance reviews. He also covers the Cannes Film Festival opening its doors to AI production workflows for the first time, actors discovering their faces being placed into fabricated sexual scenes in AI-generated ads without their consent, a survey finding that 55 percent of Gen Z and millennial adults identify as AI sexual, and a repeat of the Sprout Social finding that unlabelled AI content has now become the number one brand trust issue on social media. The accountability question running through all of it is the same one Andrew has been raising in his Good Bad Ugly sessions, when something goes wrong, who is responsible. Subscribe to In AI Nutshell for the AI news that matters, every Friday in ten minutes.
- 5 days ago8 min
Your AI Is Designed to Please You Not Help You and Anthropic Proved It (Claude Study 2026)
Andrew Miles Davis breaks down a study published by Anthropic analysing over one million Claude conversations from March to April 2026, focusing on what it reveals about how people are actually using AI and why the findings carry real implications for marketers, brands, and individuals. He covers the shift from AI as search engine to AI as thinking partner, the uncomfortable finding that Claude showed excessive agreement in nearly one in ten of all personal guidance conversations and in one in four relationship conversations, and what that means for anyone relying on AI to challenge their thinking rather than validate it. He also picks up on the study's implications for brand visibility, arguing that the new version of SEO is about how AI describes you when a consumer asks which company or product to choose, making brand context and AI training a competitive advantage rather than a nice to have. Subscribe to In AI Nutshell for daily ten-minute episodes that go beyond the headlines and into what AI research actually means for the way you work.
- 6 days ago10 min
The Honest Answer to Whether You Should Be Paying for AI Right Now (FAQs)
Andrew Miles Davis answers three questions from recent training sessions, starting with the one he gets asked most often across every workshop he delivers, whether the free AI plan is genuinely enough or whether the monthly subscription is worth it. His answer is direct and comes with no commercial interest behind it. He also revisits the jobs question with a different angle, arguing that the more interesting territory is not what AI cannot do but what people will still choose a human for even when AI can technically do it just as well. The final question comes from a recent vibe coding session, covering whether to do all your planning and prompting inside a tool like Google AI Studio or to use a large language model first, and why the answer has a real financial implication if you are paying per credit. Subscribe to In AI Nutshell for daily ten-minute episodes built around the questions real people are asking about AI right now.
- 1 weeks ago10 min
ChatGPT and Claude Are Now Fully Inside Excel and This Is the Feature I've Waited Years For (AI Tools)
Andrew Miles Davis covers two significant feature updates and one new tool on this week's Cool Tools Tuesday, starting with ChatGPT's new memory sources panel that shows users exactly which past conversation each piece of stored information came from, making it far easier to audit, correct, and control what the model thinks it knows. He then covers what he considers one of the most useful updates he has seen in two years, the full integration of both ChatGPT and Claude directly inside Excel, allowing users to speak or type prompts and have the model act on the spreadsheet in real time without switching between platforms. The third tool is Scrunch, a brand audit platform that evaluates how often a company or its competitors are being cited inside AI platforms like ChatGPT, Claude, Gemini, and Perplexity when users prompt for something relevant to that industry. Subscribe to In AI Nutshell for three new tools every Tuesday with honest verdicts from someone using them in real work.
- 1 weeks ago11 min
The People Who Win With AI Are Not the Most Technical. Here Is What They Do Instead. (AI Mistakes)
Andrew Miles Davis breaks down the five mistakes he sees people make with AI almost every single day, drawing on years of face-to-face training sessions with marketing teams, corporates, and individuals across the UK. From giving AI zero context and expecting a tailored result, to jumping between fifteen tools and mastering none of them, to underestimating how much your own expertise and story shapes the quality of the output, each mistake is explained with the same directness Andrew brings to his training rooms. The most common and most damaging mistake he saves for number one, using AI without a clear goal or outcome, which means the model has no direction and will produce confident but generic results every time. The episode closes with a reframe that applies to anyone who has ever felt like they are simply not good at AI. Subscribe to In AI Nutshell for daily ten-minute episodes that close the gap between where most people are with AI and where they need to be.
- 1 weeks ago11 min
Hiding AI Content Is Now the Biggest Brand Mistake on Social Media (AI News)
Andrew Miles Davis covers a week of AI news that connects across a single thread of trust, starting with new Sprout Social data showing that unlabelled AI generated content has overtaken sustainability as the number one brand turn-off on social media, with nearly one in three users saying it actively damages their trust in a brand. He also covers the Oscars updating its eligibility rules to require human performances and human-authored scripts, Mark Zuckerberg's argument that most AI agents would not pass a usability test with a non-technical older person, and a Harvard Medical School study finding that OpenAI's O1 model outdiagnosed attending physicians in emergency department cases with more information. The episode rounds off with a landmark Chinese court ruling that companies cannot dismiss employees simply because AI can perform their role, and the UAE announcing plans to run half its government operations on AI agents within two years. Subscribe to In AI Nutshell for the AI news that matters to marketers, every Friday in ten minutes.
- 1 weeks ago9 min
The Golden Era Of AI Is Coming To An End & Here Is Why (Part 1)
Andrew Miles Davis opens a new series on why the golden era of AI is coming to an end, drawing on 25 years of working through every major digital opportunity window including AdWords at a penny a click, the MySpace and YouTube era, and the rise of short form content across Vine, Instagram, and TikTok. His argument is that each era ended when platforms needed to monetise, and AI is no different. In this first episode he focuses on advertising, explaining why the current experience of getting uninterrupted, unsponsored answers from large language models is historically unusual and commercially unsustainable, and why the arrival of ads will change not just the experience but the trust people place in the results they receive. He also covers the credit system shift already underway at Gemini and what the likely pricing trajectory looks like over the next two to three years. Subscribe to In AI Nutshell for daily ten-minute episodes that tell you what is actually happening in AI before everyone else catches up.
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About In A(i) Nutshell
A 10-minute daily podcast about the world of Generative AI for marketers and the everyday person.
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