The AI Advertising Podcast

The Brand-Performance Balancing Act: Full-Funnel Strategy and AI

January 21, 2026·15 min
Episode Description from the Publisher

Marketers have long been obsessed with performance—but is it costing us long-term growth? This episode explores the growing tension between brand and performance marketing and the role of AI in helping marketers finally see the full funnel.Our guest: Becky Tasker, VP of Growth Marketing at StackAdapt.

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