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by Doone Roisin | Female Health, Wealth & Wisdom Host
Imagine If, with Doone is the go-to podcast for women building a bigger life that’s super rich in health, wealth & collected wisdom.Expect inspiring girlfriend-to-girlfriend conversations, life lessons and expert insights with some of the world’s greatest minds on the big topics: health, money, love, business and life.We chat with women like billionaire founder Allison Ellsworth (Founder of Poppi), Leila Hormozi (Founder of Acquisition-com), NYT bestselling author and investor Codie Sanchez, perfume entrepreneur Jo Malone CBE — plus leading women's hormone & longevity doctors, psychologists, scientists, former prime ministers, Olympians and women building the next generation of wealth. Our goal is to better understand ourselves and make sense of the world around us. Formerly known as Female Startup Club.
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A few weeks ago we hosted our 7th birthday party to celebrate Australia’s leading female founders in ecommerce and have an intimate conversation on ambition, growth & personal wealth. Anna Podolsky — Founder & CEO of Lyka ($200M ARR) Bronte Campbell OAM — Co-founder of Earthletica, 4x Olympian Sarah Forrai — Founder of Contour Cube (1B+ views) Katharina Cser-Mostyn - Founder, Wine Not the Brand In partnership with our pals at Omnisend. 💁♀️ SPONSORS → For ecomm founders: Omnisend is your email SMS automation partner that costs 35% less than the big names and returns $79 for every dollar spent → Use code FSC for 30% off your first 3 months at omnisend.com/fsc → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/ CHAPTERS 00:00:00 Introduction: Celebrating Seven Years of Female Startup Club 00:02:48 Meet the Panelists: From Olympic Gold to 200M Revenue 00:08:49 Redefining Ambition: What Does More Actually Mean? 00:16:43 The Biggest Bottlenecks to Growth: Team, Timing, and Supply Chain 00:25:34 The Economics of Scaling: From Growth to Profitability 00:29:33 What We Stopped Spending Money On: Agencies and Smarter Investments 00:32:05 Acquisition vs Retention: Building Three-Dimensional Brands 00:38:22 Big Bets That Didn't Work Out: TikTok Shop and Product Pivots 00:44:42 Building for the Long Term: Customer Community and Value Creation 00:56:52 Business Wealth vs Personal
What if the health advice you're following wasn't actually studied on women... and the protocols everyone's recommending might not work for your body at all? This is a conversation about personalized health, why women need different protocols than men, and the future of precision medicine that actually tracks what your body needs in real time. We're diving into why clinical trials need to study more women, how your hormone levels should dictate your supplementation, and why the one size fits all approach to health is fundamentally broken. We're exploring the cold plunge debate (and why timing matters more than you think), the Finnish sauna study that showed longevity benefits, and why red light therapy might actually be worth the investment if you buy the right device. Here's what we're diving into: Why clinical trials need to study more women (and why N equals 1 isn't enough to understand what works) How ethnicity, biology, childhood, and diet all influence what your body actually needs Why women have different requirements at different life phases (pregnancy, postpartum, perimenopause, and beyond) The supplements women actually need: iron, magnesium, vitamin D (and why they're different from men's needs) Why maintaining muscle mass and bone mineral density is critical for metabolic health (and preventing diabetes and cardiovascular disease) The hormone innovation we need: a patch that tracks your estradiol and progesterone day to day and releases the exact dose you need in real time The cold plunge truth: why you should wait a couple hours after strength training (because it reverses muscle hypertrophy) Why women's body temperatures run higher and cold plunges below 10 degrees might not be ideal for long term muscle preservation The Finnish sauna study: 4 to 7 times a week, 20 minutes at 80 degrees for cardiovascular benefits and lower mortality rates Red light therapy: what the studies actually show (collagen production, scar reduction, dermatological benefits) and why you need a credible device like Omnilux Why yoga can be just as effective as SSRIs for PTSD (but nobody funds the trials because you can't sell yoga) The money problem: why pharmaceutical companies fund drug trials but not trials on things like yoga or cold plunges The cold plunge and fertility question: why temperature regulation matters when you're pregnant or trying to conceive How to actually research health advice: why ChatGPT makes up links and why Open Evidence is the tool you should be using instead This one is for the woman who's been following health advice without questioning where it came from, who wants to understand what her body actually needs, and who's ready to take a more personalized approach to her health. 💁♀️ SPONSORS → For ecomm founders: Omnisend is your email SMS automation partner that costs 35% less than the big names and returns $79 for every dollar spent → Use code FSC for 30% off your first 3 months at omnisend.com/fsc 🔗 LINKS → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc → Female Startup Club's Instagram: www.instagram.com/femalestartupclub → Doone Roisin's Instagram: www.instagram.com/dooneroisin → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Join the conversation: https://forms.gle/7F9vYtPkedAtwWu38 What if the exhaustion, anger, and the feeling like you're just surviving each day isn't just stress... it's your body trying to tell you something bigger? This is a conversation with Lisa Walker, a woman who's lived through chronic stress, grief, and burnout, and came out the other side with a radical approach to living her life. She's studied the science of stress, nervous system regulation, and what actually makes life worth living. And she's getting brutally honest about what happens to your body when you push through for too long. In this episode, Lisa opens up about the years she spent in survival mode, raising young kids, running a business, and managing a marriage affected by addiction that ended in death. She shares the phone call that changed everything, the year of yes that followed, and why she now believes that wellbeing literacy is the number one thing we're missing. Here's what we're exploring: Why so many women hit burnout in their mid 40s (and what chronic stress is actually doing to your body) The difference between emotional dysregulation and nervous system dysregulation (and how they're connected) How grief isn't just about losing a person, it's about grieving the life you thought you were going to have Why sitting in stillness might not be the answer for everyone (and what to do instead) The practical tools that actually work: journaling, meditation, breath work, creativity, and the power of a year of yes Why living with radical aliveness means being brave enough to feel it all This one is for the woman who's been running on empty, who's been told she's fine when she knows something deeper is going on, and who's ready to understand what her body is trying to tell her. 💁♀️ SPONSORS → For ecomm founders: Omnisend is your email SMS automation partner that costs 35% less than the big names and returns $79 for every dollar spent → Use code FSC for 30% off your first 3 months at omnisend.com/fsc 🔗 LINKS → → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc → Female Startup Club's Instagram: www.instagram.com/femalestartupclub → Doone Roisin's Instagram: www.instagram.com/dooneroisin → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Be part of the experiment (& our friendship group) by joining us here: https://forms.gle/zVr3Dt9CKGPVg55r7 We're back with part three of The Friendship Experiment! If you missed the first 2 episodes, start there and circle back for the first 12 questions… Here's what we're answering: - What did you last cry about? - What’s too serious to joke about? - Regrets… 💁♀️ SPONSORS → For ecomm founders: Omnisend is your email-SMS-automation partner that costs 35% less than the big names and returns $79 for every dollar spent → Use code FSC for 30% off your first 3 months at omnisend.com/fsc 🔗 LINKS → Join the FSC podcast discussion group: https://forms.gle/zVr3Dt9CKGPVg55r7 → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc → Female Startup Club's Instagram: www.instagram.com/femalestartupclub → Doone Roisin's Instagram: www.instagram.com/dooneroisin → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Be part of the experiment by joining us here: https://forms.gle/zVr3Dt9CKGPVg55r7 We're back with part two of The Friendship Experiment! If you missed the first episode, start there and circle back for the first 12 questions… Here's what we're answering: What I'd change if I knew I only had one year to live My most treasured memories What I actually value in friendship How I feel about my relationship with my mum This one's for the woman who's craving real connection, who wants to go deeper than small talk, and is ready to answer these questions for herself. You can be part of the experiment by joining us here: https://forms.gle/zVr3Dt9CKGPVg55r7 💁♀️ SPONSORS → For ecomm founders: Omnisend is your email-SMS-automation partner that costs 35% less than the big names and returns $79 for every dollar spent → Use code FSC for 30% off your first 3 months at omnisend.com/fsc 🔗 LINKS → Join the FSC podcast discussion group: https://forms.gle/zVr3Dt9CKGPVg55r7 → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc → Female Startup Club's Instagram: www.instagram.com/femalestartupclub → Doone Roisin's Instagram: www.instagram.com/dooneroisin → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
Be part of the experiment by joining us here: https://forms.gle/zVr3Dt9CKGPVg55r7 Introducing The Friendship Experiment: We're lonelier than ever. Despite being more connected than any generation before us, loneliness is now being called the epidemic of our lifetime. Coupled with the fact that making friends in your 30s is tricky… And the world is telling us AI solves everything, yet research consistently shows that relationships are the single greatest predictor of how long we live and the quality of that life. We are most certainly in a pickle. We asked ourselves whether we could actually do something about it. In 1997, psychologist Arthur Aron published a study exploring whether intimacy could be accelerated between strangers using just 36 questions, delivered in three sets of increasing depth. The results were pretty remarkable. We've taken his experiment and tweaked it: what happens when you apply it to female friendship instead of romantic love? The Friendship Experiment is a three-part mini series where I answer all 36 questions myself, raw and increasingly personal, before opening them up to our community inside our private podcast discussion group. It's an experiment of an experiment, and an exciting new format for the show to explore a deeper two-way street connection between podcast and you, our community. It's intimate and joyful, and something new :) Here's what we're exploring: Why making friends in your 30s feels harder than it used to (and what we can do about it) The science behind why vulnerability creates connection My unfiltered answers to the first set of 12 questions like This one’s for the chicks craving deeper connection, who are tired of surface-level networking, and looking for friendships that feel good for the soul. You can be part of the experiment by joining us here: https://forms.gle/zVr3Dt9CKGPVg55r7 💁♀️ SPONSORS → For ecomm founders: Omnisend is your email-SMS-automation partner that costs 60% less than the big names and returns $79 for every dollar spent → Use code FSC for 30% off your first 3 months at omnisend.com/fsc 🔗 LINKS → Join the FSC podcast discussion group: https://forms.gle/zVr3Dt9CKGPVg55r7 → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc → Female Startup Club's Instagram: www.instagram.com/femalestartupclub → Doone Roisin's Instagram: www.instagram.com/dooneroisin → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
FSC fangirls: You’re invited to join our private group chat (free) → https://forms.gle/zVr3Dt9CKGPVg55r7 Today’s episode is a little different! I'm actively looking for FSC fangirls (aka you). The women who've been listening for years, who've slipped into my DMs, left reviews, told a friend about an episode that sparked something... Our hype girls. Because we're launching something new, FSC 2.0, and I want you to be part of it :) Here's what I’m sharing with you: Why FSC started as a way to figure out what I wanted to do with my life (and how that's evolving now) The moment I realized I'd outgrown the "startup" label (but didn't need to burn the whole thing down) What FSC 2.0 actually is: the go-to show for modern women building a life that’s super rich in health, wealth & collected wisdom Why I'm launching a private group chat and IRL events (and how you can be part of it) 💁♀️ SPONSORS → Omnisend is your email-SMS-automation partner that costs 35% less than the big names and returns $79 for every dollar spent → Use code FSC for 30% off your first 3 months at omnisend.com/fsc 📱 Join our universe: → Female Startup Club's Instagram: www.instagram.com/femalestartupclub → Doone Roisin's Instagram: www.instagram.com/dooneroisin → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
What if the brain fog, the mood swings, and the exhaustion you're dismissing as "just stress" is actually perimenopause... and you're only 37? This is a conversation from our full length episode with Dr. Amandeep Hansra on Female Startup Club, where she's getting brutally honest about the thing most doctors still won't tell you: perimenopause can start in your 30s. And the tests we're using to diagnose it? They're basically useless. In this conversation, Dr. Amandeep opens up about why a single blood test won't tell you if you're perimenopausal (your hormones fluctuate minute to minute), why she had to see three doctors before getting HRT prescribed (as a doctor herself), and the 2000s study that created a generation of women too scared to take hormones that could actually help them live longer. I wanted to know: Why we can't diagnose perimenopause with a blood test (and what we actually need) What the HRT scare of the early 2000s got wrong and why doctors are still scared to prescribe it How to find a doctor who won't dismiss your symptoms as anxiety This one is for the woman who's been told "it's just stress" or "maybe it's anxiety" when she knows something deeper is going on in her body. Let us know what you think of this episode by leaving a review or commenting on our video wherever you’re tuning in from (we reply!) :) 💁♀️ SPONSORS → For ecomm founders: Omnisend is your email-SMS-automation partner that costs 60% less than the big names and returns $79 for every dollar spent → Use code FSC for 30% off your first 3 months at omnisend.com/fsc 🔗 LINKS → Dr. Amandeep Hansra Instagram: www.instagram.com/dochansra 📱 Join 160K smart chicks in the Female Startup Club universe: → Use code 'FSC' for 30% off your first 3 months at omnisend.com/fsc → Female Startup Club's Instagram: www.instagram.com/femalestartupclub → Doone Roisin's Instagram: www.instagram.com/dooneroisin → Get opportunities delivered to your inbox 3x weekly here: https://female-startup-club.beehiiv.com/
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Imagine If, with Doone is the go-to podcast for women building a bigger life that’s super rich in health, wealth & collected wisdom.Expect inspiring girlfriend-to-girlfriend conversations, life lessons and expert insights with some of the world’s greatest minds on the big topics: health, money, love, business and life.We chat with women like billionaire founder Allison Ellsworth (Founder of Poppi), Leila Hormozi (Founder of Acquisition-com), NYT bestselling author and investor Codie Sanchez, perfume entrepreneur Jo Malone CBE — plus leading women's hormone & longevity doctors, psychologists, scientists, former prime ministers, Olympians and women building the next generation of wealth. Our goal is to better understand ourselves and make sense of the world around us. Formerly known as Female Startup Club.
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