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Build That Business: Daily Summaries Delivered
by Lindsay van Harssel
What if the most important investment you ever made in your business had nothing to do with your business?Build That Business is the podcast for the entrepreneur who is done playing small... in their business and in their life. Hosted by Lindsay van Harssel, sales coach, Buffalo mom, and living proof that you can build something extraordinary in the middle of a beautifully chaotic life.Every week we talk sales, strategy, and data... all of it. But we also talk about the human behind the business. The mindset, the nervous system, the version of you that has to grow alongside the strategies or none of it works.Because here's what Lindsay knows for sure: you are not just building a business. You are becoming someone who can hold it. Less than 2% of women-owned businesses ever hit a million dollars. We're changing that. The business you want already exists. The life you want already exists. The question is whether the version o
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- May 13, 202619 min
145: I Love Money (and I think you should too)
145: I Love Money (and I think you should too) The money advice most of us grew up with was built for employees. Budget everything, cut back, save more. And in that context? It makes complete sense. But you are not an employee. You don't have a ceiling. And applying a fixed-income framework to a variable-income life is quietly holding a lot of entrepreneurs back. In this episode, Lindsay gets honest about money. The conditioning that makes women uncomfortable talking about it, wanting it, an...
- May 4, 202621 min
144: The Clue Stack: The Word Was Yes. Everything Else Was No.
144: The Clue Stack: The Word Was Yes. Everything Else Was No. You just wrapped a sales call. It went amazing. They laughed. They nodded. They looked you dead in the eye and said, "I'm in. Send the contract." Seven days later... crickets. Here's the thing. You didn't miss a word. The word was yes. You missed the tone. The pause before the yes. The shoulder shift when you said the price. The follow-up link that never got opened. The word was yes. Everything else was no. In this episode, ...
- Apr 27, 202619 min
143: Break the Ice Before It Freezes: The Gordon Principle
143: Break the Ice Before It Freezes: The Gordon Principle It's April in Buffalo. My car is coated in frost. I'm standing at the window being dramatic about it when my brain pulls up a memory from when I was a kid. Our dog, Gordon. Gordon figured out, at some point, that if he dipped his nose into his outdoor water dish every few hours, the thin layer of ice would never get thick enough to seal off his water. Crack the surface. Walk away. Come back. Crack it again. That is the move. It ...
- Apr 24, 202618 min
142: The Soft CTA is Killing Your Sales
142: The Soft CTA is Killing Your Sales You're at Costco. The lady with the friendly smile holds out a tiny paper cup with a single wonton on a toothpick. You take the bite. It's unreal. You go, "where do I find these?" And she smiles and says, "feel free to check the website when you're ready." What?! Ridiculous right? That is what most entrepreneurs are doing to their buyers every single day. In this episode, I'm breaking down the single most expensive sentence in your business...&nbs...
- Apr 15, 202620 min
141: Why We Quit Before the Yes
141: Why We Quit Before the Yes Links mentioned in the episode: Join our free live sales instincts masterclass: The Easiest Yes at www.Easiestyes.com Something happened in a live Q&A today that I couldn't stop thinking about. Someone asked, "What do I do when they say no?" And I started answering it the way I normally would until I glanced at the question again and something about the way she asked it made me pause. Because here's the truth. It's rarely a true no. It's almost ...
- Apr 8, 202616 min
140: When Hustling Harder Actually Becomes Hustling Backwards: The Turning Point
140: When Hustling Harder Actually Becomes Hustling Backwards: The Turning Point I've been doing the thing that works. The data is clear. And yet every part of me kept saying it wasn't enough. In this episode, I'm getting really honest about what happens when you finally find your formula, and then your nervous system tries to talk you out of it. We're talking about the subconscious craving for chaos, the difference between productive hustle and nervous system-driven hustle, and why add...
- Apr 1, 202625 min
139: Let The Chips Fall. Gather The Data. Ask The Question.
139: Let The Chips Fall. Gather The Data. Ask The Question. We spend so much time asking everyone else what they think...our friends, our family, other business owners, the internet, honestly even AI, and somewhere in all of that noise we stop trusting the one person who actually has all the data. Ourselves. In this episode, I'm sharing the framework that changed how I make decisions in my business and my life. Let the chips fall. Gather the data. And then ask yourself the one question that c...
- Mar 24, 202616 min
138: "Always Be Closing" Is Gross. Here's What to Do Instead...
138: "Always Be Closing" Is Gross. Here's What to Do Instead... "Always Be Closing." It's been celebrated as the golden rule of sales for thirty years. Turns out it was written to show how gross that world is and bro-marketers put it on a poster and ran with it as the gospel. The irony is almost too good. In this episode, we break down why ABC culture spread, what it's actually costing you, in refunds, in reputation, and in how you feel after every sales call, and the framework she uses to se...
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About Build That Business
What if the most important investment you ever made in your business had nothing to do with your business?Build That Business is the podcast for the entrepreneur who is done playing small... in their business and in their life. Hosted by Lindsay van Harssel, sales coach, Buffalo mom, and living proof that you can build something extraordinary in the middle of a beautifully chaotic life.Every week we talk sales, strategy, and data... all of it. But we also talk about the human behind the business. The mindset, the nervous system, the version of you that has to grow alongside the strategies or none of it works.Because here's what Lindsay knows for sure: you are not just building a business. You are becoming someone who can hold it. Less than 2% of women-owned businesses ever hit a million dollars. We're changing that. The business you want already exists. The life you want already exists. The question is whether the version o
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