143: Break the Ice Before It Freezes: The Gordon Principle It's April in Buffalo. My car is coated in frost. I'm standing at the window being dramatic about it when my brain pulls up a memory from when I was a kid. Our dog, Gordon. Gordon figured out, at some point, that if he dipped his nose into his outdoor water dish every few hours, the thin layer of ice would never get thick enough to seal off his water. Crack the surface. Walk away. Come back. Crack it again. That is the move. It ...
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142: The Soft CTA is Killing Your Sales
141: Why We Quit Before the Yes
140: When Hustling Harder Actually Becomes Hustling Backwards: The Turning Point
139: Let The Chips Fall. Gather The Data. Ask The Question.
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