138: "Always Be Closing" Is Gross. Here's What to Do Instead...

138: "Always Be Closing" Is Gross. Here's What to Do Instead... "Always Be Closing." It's been celebrated as the golden rule of sales for thirty years. Turns out it was written to show how gross that world is and bro-marketers put it on a poster and ran with it as the gospel. The irony is almost too good. In this episode, we break down why ABC culture spread, what it's actually costing you, in refunds, in reputation, and in how you feel after every sales call, and the framework she uses to se...