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by Strategies Coaching & Training for Salons, Spas, and Medspas
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- Feb 24, 202628 min
Real Results with Sydney Lopez: Social Media That Books Clients
Ready to stop chasing viral trends and start booking clients who are excited about your actual services? We sit down with creative director and educator Sydney Lopez to unpack a simple, repeatable social strategy that turns your feed into a pre-consultation engine. From rainbow hair transformations to realistic blonding timelines, Sydney shows how educational carousels, clear captions, and honest visuals set expectations early and attract the right people to your chair. We dig into the pain ...
- Feb 10, 202633 min
8 Weeks to Increased Profit With Robert Reed of Ergo
The last ten minutes of a service can make or break the whole visit. We invited Robert Reed, founder of Ergo Research and a celebrated educator in professional beauty, to unpack why finishing is so often overlooked and how to turn it into a repeatable system that delights guests, protects stylists’ bodies, and drives real revenue. From the psychology of open-ended questions to the ergonomics of airflow and sectioning, we map a path that makes blowouts teachable, consistent, and profitable. W...
- Jan 27, 202636 min
Financial Literacy As A Beauty Industry Power Move
Tax talk gets real when it changes how much cash you keep. We sat down with CPA and beauty industry specialist April McDaniel to decode the $25,000 tip income deduction, the permanent FICA tip credit now available to salons and spas, and the exact systems owners need to make tip reporting airtight. April explains who qualifies, why married filing separately is a deal-breaker, and how income thresholds and documentation rules will shift between 2025 and 2026. We get tactical about payroll and...
- Dec 2, 202529 min
The 90 Minute Revenue Boost with Andrew Caruso
Frizz doesn’t need to flatten your personality. Andrew Caruso from Pure Brazilian joins us to rethink what “Brazilian” means today, breaking down the difference between smoothing and straightening, how modern formulas protect curls and coils, and why a clean, low-odor service changes everything for clients and teams. If you’ve been wary of fumes, downtime, or harsh grow-out lines, this conversation gives you a fresh, practical playbook. We dig into the science in plain terms: where an ingred...
- Nov 18, 202545 min
What's Next for Strategies: A Fresh Start
The future of beauty leadership doesn’t live in hustle culture or lone-wolf success stories—it lives in healthy companies where people grow, paychecks are stable, and culture drives the numbers. Robert Maraglia sits down with Barbara and Brett Pierce to share why they bought a three-decade education company and how they’re modernizing it without losing the backbone: financial clarity, team-based pay, and no-compromise leadership. We unpack what changed our own salons from stressed to strong:...
- Nov 4, 202531 min
Build The Brand Clients Choose Every Time
What if your clients chose your salon for the experience and results, not the name on the station? We sit down with Cindy Reynolds, owner of Mermaid Hair Extensions in Seattle and Kirkland, to unpack a brand-first, team-based model that turns marathon extension services into a smooth, three-hour transformation. Instead of booking a stylist, guests book the salon. The calendar reads “Team Mermaid,” the pricing is transparent and all-inclusive, and the systems guarantee speed, consistency, and ...
- Oct 21, 202527 min
Why Cash Tips Are Not Coffee Money
UPDATED NOTES! Laws have been updates since this was recorded. Important updates are time stamped: 7:36 Start discussion about $25k tip income deduction. 10:52 Reminder that laws are still being written. 11:35 Reminder that this is a Federal law, States may or may not do something, FICA still applies. Must file joint return if single. NEW – must have income to take deduction 15:10 Shift to owner’s discussion. 15:58 Could be eligible for $50k ...
- Dec 17, 202431 min
Making Your Clients the Stars: Social Media Strategies That Work for Salons and Spas with Sydney Lopez
In this episode, we’re joined by Sydney Lopez, a social media expert and stylist with over a quarter million followers on Instagram, to explore how salon and spa owners can revolutionize their approach to social media. Sydney shares her client-centered strategy that shifts the focus from showcasing services to celebrating the real stars of your business: your clients. Learn how to create an online community, craft compelling content, and highlight your salon’s unique culture to drive real gro...
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About Beauty Business Strategies
The podcast where salon, spa, medspa, barbershop, and lash studio owners — just like you — learn quick tips to make more money, inspire your team, and create world-class client experiences.
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