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Thriving Stylist Podcast: Daily Summaries Delivered
by Britt Seva
The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen? The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results. I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 5 days ago24 min
#462 - Ulta Isn't Stealing Your Clients - TikTok Trend Unpacked
Something is happening in our industry right now that I can't stop thinking about. In early October, a TikTok trend started with clients raving about getting their hair done at Ulta, and it caught like wildfire. It has since moved into mainstream media and my DMs have been flooded with it for weeks. I'm not here to take a side. I looked at what clients are actually saying about why they're leaving independent stylists and salons, what Ulta stylists are saying about their own experience, and what the compensation really looks like. What I found says a lot about where our industry is heading and what it means for the way you market, price and position yourself right now. This story is still breaking in real time, and I want you to hear the full picture before you decide what it means for YOUR business. All the episodes of After The Last Client are now available! Head over to www.afterthelastclient.com/ to watch the episodes, binge the series, and nominate the guests you want to see featured next season. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
- 1 weeks ago25 min
#461 - Booth Renter & Salon Owner Insurance Do's, Don't's and Mistakes
I know insurance is not the most exciting topic I've ever brought to the podcast, but I'm covering it today because I recently learned just how many stylists are either completely uninsured or carrying coverage that wouldn't actually protect them when it matters most. 77% of US small businesses are underinsured, and I'd bet a good chunk of those are in our industry. In this episode, I'm walking through the most common types of insurance for booth renters and salon owners, the more nuanced coverages most people don't even know exist, when it actually makes sense to file a claim and when it doesn't, and the specific gaps that tend to catch people off guard. This is one of those episodes you won't think you need until you really need it, so listen up and as always, let me know your thoughts on this one! All the episodes of After The Last Client are now available! Head over to www.afterthelastclient.com/ to watch the episodes, binge the series, and nominate the guests you want to see featured next season. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
- 2 weeks ago20 min
#460 - The Cash-Only Trend: What Australia's Card Surcharge Ban Means for U.S. Stylists
In the fall of 2026, a wave of Instagram posts flooded the industry with stylists and salons announcing they were going cash-only and ditching credit card payments altogether. It spread fast, it went viral and a lot of US-based stylists started jumping on board without realizing one very important thing: those posts weren't meant for them. In this episode I'm breaking down what actually triggered this trend, how it applies to Australian businesses and not American ones, and what the real pros and cons of going cash only look like for a US stylist or salon owner. Before you make any changes to how you accept payments, listen to this one first and hear what's really going on! All the episodes of After The Last Client are now available! Head over to www.afterthelastclient.com/ to watch the episodes, binge the series, and nominate the guests you want to see featured next season. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
- 3 weeks ago18 min
#459 - The Collapse of Back Bar Fees in Commission Salons
Back bar fees have been an industry norm for decades, and a lot of salon owners have been running them without ever questioning whether they're legal, fair, or even necessary. I'm bringing this topic to the podcast now because a court case out of Colorado just changed the conversation in a big way. In this episode I'm breaking down what back bar fees actually are, why they've started collapsing across the industry, what the legal landscape looks like state to state, and what a cleaner, smarter alternative looks like. This one is important for both salon owners and stylists to hear, and I can't wait for you to listen. All the episodes of After The Last Client are now available! Head over to www.afterthelastclient.com/ to watch the episodes, binge the series, and nominate the guests you want to see featured next season. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
- Oct 5, 202639 min
#458 - Ask Britt: 9 Hot Questions From Stylists & Salon Owners
Every single day my team and I get flooded with questions: in the DMs, in Apple Podcast reviews, in emails. So today I'm doing something a little different and bringing back a format I haven't used in a couple of years - a listener Q&A! I pulled 9 of the most recent and most relevant questions submitted across all the places you reach out to us and I'm giving you my honest, unfiltered hot takes on all of them. We're covering salon owners, commission stylists, independent stylists, and some topics that apply across the board. No deep dives today, just rapid fire real coaching across some of the questions I hear most! Get up to $200 off Square hardware when you sign up at square.com/go/thriver! #squarepod #sponsored All the episodes of After The Last Client are now available! Head over to www.afterthelastclient.com/ to watch the episodes, binge the series, and nominate the guests you want to see featured next season. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
- Sep 28, 202643 min
#457 - 2027 Industry Predictions - The Biggest Shift
This is the episode a lot of you wait for all year! Some of you don't even listen to the podcast regularly, but always come back for this one. And I get it, because my track record on these predictions is pretty hard to argue with. Almost a decade in, maybe two misfires across dozens of calls… Before we get into what I think is coming for 2027, I'm going back through everything I predicted for 2026 and holding myself accountable. Then we get into the 8 (actually nine) predictions I'm making for the year ahead. Some of it is exciting. Some of it is uncomfortable. All of it is backed by data I'm seeing across thousands of salon and stylist businesses right now. If you want to know where this industry is heading and what it's going to take to stay ahead of it, this is the episode to listen to before the new year begins! Get up to $200 off Square hardware when you sign up at square.com/go/thriver! #squarepod #sponsored All the episodes of After The Last Client are now available! Head over to www.afterthelastclient.com/ to watch the episodes, binge the series, and nominate the guests you want to see featured next season. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
- Sep 21, 202625 min
#456 - $100k+ Working 3 Days a Week as a Stylist
I know how it sounds when I say you can make 6-figures working three days a week, but I'm not here to sell you a fantasy. Today, I'm here to show you the math, the real case studies, and the specific things these stylists are actually doing differently. I've spent a lot of time this year deep in the backend of some of the most successful styling businesses I've ever seen. Solo providers clearing $300,000 behind the chair. Stylists working Thursday, Friday, Saturday and taking home well above 6-figures. People who are not double booking, not grinding themselves into the ground, and not charging $600 a haircut to get there. What they are doing is very specific, very intentional, and very repeatable. In this episode I'm breaking down the math, the commonalities, and exactly what it looks like in practice so you can start building toward it too. Get up to $200 off Square hardware when you sign up at square.com/go/thriver! #squarepod #sponsored All the episodes of After The Last Client are now available! Head over to www.afterthelastclient.com/ to watch the episodes, binge the series, and nominate the guests you want to see featured next season. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
- Sep 14, 202625 min
#455 - Biggest Demand & Revenue Destroyers Stylists Are Battling
A business advisor said something to me years ago that completely reframed the way I look at revenue. He told me my biggest blind spot was that I was so focused on the clients I had, I was completely ignoring the ones I was turning away without even realizing it. He was right…and it changed everything! That's what this episode is about. Not the clients who are leaving, but the ones who would have come, could have come, almost came, and then didn't. Because in 2026, clients are not stopping getting their hair done. They are just getting more particular about where they go and what they'll put up with. And if your business has any of the 7 destroyers I'm covering today, you are losing demand you don't even know you're losing. Remember, being open and willing to change is the first step in seeing a stronger result! Get up to $200 off Square hardware when you sign up at square.com/go/thriver! #squarepod #sponsored All the episodes of After The Last Client are now available! Head over to www.afterthelastclient.com/ to watch the episodes, binge the series, and nominate the guests you want to see featured next season. Do you have a question for me that you'd like answered in a future episode like this one? A great way to do that is to head over to Apple Podcasts and leave a rating and review with your question. I'm looking forward to answering your question on a future episode on the podcast! If you're not already following us, @thethrivingstylist, what are you waiting for? This is where I share pro tips every single week, along with winning strategies, testimonials, and amazing breakthroughs from my audience. You're not going to want to miss out on this. Learn more at: https://thrivingstylist.com/podcast/
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About Thriving Stylist Podcast
The beauty industry has changed dramatically in the last 10 years. The days of hoping your good reputation and referrals was enough to grow or maintain your clientele died out and successful stylists today need a real marketing strategy. It's actually never been easier to grow a clientele as a hair stylist or a business as a salon owner, yet stylists are giving up or struggling more often than they are thriving in this incredible industry. When I was first building my clientele, I realized immediately that nobody was teaching true business skills and long term strategies to stylists or salon owners. What good is a license and an entrepreneurial passion without the skills and knowledge to actually make big things happen? The Thriving Stylist podcast is a collection of interviews from super successful but not yet famous stylists, one-on-one coaching opportunities and actionable, strategic marketing techniques that you can use in your business today to see real results. I'm Britt Seva, Social Media & Marketing Strategist for Hair Stylists and I look forward to helping you to create a wealthy life as a stylist.
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