The 90 Minute Revenue Boost with Andrew Caruso

Frizz doesn’t need to flatten your personality. Andrew Caruso from Pure Brazilian joins us to rethink what “Brazilian” means today, breaking down the difference between smoothing and straightening, how modern formulas protect curls and coils, and why a clean, low-odor service changes everything for clients and teams. If you’ve been wary of fumes, downtime, or harsh grow-out lines, this conversation gives you a fresh, practical playbook. We dig into the science in plain terms: where an ingred...