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The Salon Scoop: Daily Summaries Delivered
by The Salon Scoop
The Salon Scoop podcast educates, entertains and inspires salon professionals to find happiness and success in this beautiful industry. We shop talk all things salon with some of the most influential people in the industry to bring you real life stories, debates, entertainment, and best practices to help you live your best life. Whether you’re new to the industry, looking to make a leap to owning your first salon, a salon owner planning for retirement, looking for opportunities to be a platform artist or educator, or anywhere in between, this podcast is for you.
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- 3 days ago24 min
Your Salon Isn't Showing Up on Google Search? Let's Fix That
Right now, someone in your neighborhood is Googling "hair salon near me" or "balayage in [your city]." Are they finding YOU? Or is the salon down the street the first one showing up on Google?Here's the thing - the salons showing up on Google's first page aren't paying more for ads. Most small salons aren'trunning ads at all. They've just done a handful of boring, mostly-free things that most salon owners have been meaning to get to.Good news? You can knock them all out in one Sunday afternoon.In this episode of The Salon Scoop, we're breaking down the entire SEO for hair salons playbook — no jargon, no adspend, no agency needed. Just the exact steps that move salons from invisible to booked-out on local Google searches.In this episode, you'll learn:● The 3 things Google actually looks at when deciding who ranks locally● The #1 mistake killing your hair salon SEO and how to fix it ● How to increase Google ranking without spending a dollar on ads● What NOT to waste money on when it comes to small business SEO (skip these and save thousands)● A 30-day plan that shows you exactly how to rank high on Google starting next MondayLook, SEO isn't sexy. It's not the shiny new trend everyone's chasing. But it's the single most cost-effective hair salon marketing move you can make — and most of your competitors aren't even touching it.So while they're out chasing followers, you can quietly climb to the top of Google… where the people ready to bookactually are.For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow theirclientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academyEmail info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast,Salon Owner Collective Podcast.
- 1 weeks ago59 min
Booked Solid but Broke? Insights on Becoming a Profitable Salon Owner
You're booked. You're busy. You're exhausted. So why does the money never seem to add up at the end of the month?Because being booked and busy isn't the same as being profitable — and most salon professionals are quietly stuck in survival mode without even realizing it.In this episode of The Salon Scoop, we sit down with Nina Tulio (@ninatulio) — former stylist of 20 years, salon owner of 11 years, international salon business coach, and authorof Profit Is Personal. Nina doesn't teach theory. She teaches from experience, having lived through the debt, the burnout, and the rebuilding process so many salon owners quietly go through.In this episode, you'll learn:● Why so many talented salon professionals are booked, busy, and still broke● The biggest myths about profitability that keep salon owners stuck in survival mode● The warning signs of business owner burnout and how to spot them before they cost you your business● The numbers every profitable salon owner should know without asking their accountant● The first step to take this week if you're overwhelmed by your financesWhether you're a salon owner, suite renter, or independent stylist, this conversation will completely reframe how you think about your business.Because you shouldn't have to choose between loving what you do and getting paid what you're worth!A huge thanks to Nina — follow her on Instagram @ninatulioand grab a copy of Profit Is Personal wherever you get your books. 💛For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow theirclientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academyEmail info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.
- 2 weeks ago17 min
AI Won't Replace Your Voice — Unless You Let It: What Salon Owners Need to Know
Most salon owners are experimenting with AI for salons to save time on captions, emails, and AI content creation…but so are thousands of other salon professionals. And the results are starting to sound the same.The problem? Most people are treating AI like a vending machine instead of a personal assistant. When everyone types in the same generic prompt, everyone gets the same generic output —and the brand voice that actually makes your salon stand out quietly disappears.In this episode of The Salon Scoop, we're breaking down how salon owners can use AI to amplify their voice instead of replacing it, why relying on only one platform (likeInstagram) is a risky strategy, and what a smarter digital foundation looks like for salon marketing in 2026 and beyond.In this episode, you'll learn:● The #1 mistake salon owners make when using AI (and why it's quietly making your content forgettable)● How to train AI to sound like YOU, not the same voice thousands of salons are already using● Why building your business on social media alone is risky —and the digital home base that should sit at the center of your marketing strategy● Which AI tools work best for different tasks (ChatGPT, Claude, Gemini, and beyond)● How to use AI marketing tools to work smarter, save time, and still show up authentically to your audienceIf you've been experimenting with AI but feel like your content creation is starting to lose its personality, this episode will show you how to take back control of the tool — instead of letting the tool take over your voice.AI can scale your message, make your salon marketing easier, and save you time. But your voice, your personality, your perspective? Those still have to be 100% yours!For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business,learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academyEmail info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast,Salon Owner Collective Podcast.
- 3 weeks ago12 min
S.O.S Rapidfire with J Ladner
We're back with another fan-favorite Rapid Fire segment — and this time, we've got the incredible J Ladner in thehot seat! He shared so much insight and valuable information in his episode, Why Your Instagram Isn't Turning Followers Into Clients (if you haven't caught that yet, make sure to put it on queue! )Why Your Instagram Isn’t Turning Followers Into Clients with J Ladnerbut today, we're keeping things light and asking this industry powerhouse everything you never knew you needed to knowabout him!This is the behind-the-scenes side of J that you won't get from scrolling his Instagram — the fun answers, the unexpected ones, and all the little things that make him who he is.Huge thanks to J once again for being such an amazing guest. Make sure to follow him on IG @itsmrjladner for all his stunning work and daily inspiration.For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://youtube.com/@salon.s.o.s?si=Nt2zOwe1OcvTIku8For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business,learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academyEmail info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast,Salon Owner Collective Podcast.
- Jun 29, 202652 min
From Hairstylist to Salon Owner: Why the Transition Feels Harder Than You Expected
Opening a salon often feels like the natural next step after building a successful career behind the chair.But many owners quickly realize that salon ownership requires a completely different set of skills—and a completelydifferent version of themselves.In this episode of The Salon Scoop, we sit down with salon owner Lyndsay Maderis, owner of two Thairapy salon locations in the Pacific Northwest, to talk about the mindset shifts, lessons learned, and realities of moving from hairstylist to business owner.From leadership and delegation to building a brand that doesn’t depend entirely on you, this conversationexplores what it really takes to grow beyond the chair.In this episode, you'll learn:● Why the transition to salon ownership feels harder than expected● The identity shifts every growing salon owner eventually faces● How to move from artist to leader without losing your passion● Signs your business may still depend too heavily on you● Practical ways to delegate, grow your team, and build a brand beyond yourselfWhether you’re struggling with salon ownership and looking for the next stage of growth, or you're preparing to openyour first salon and want to avoid some pitfalls, this episode offers practical insights for building a business—and becoming the leader behind it.🎙 Special thanks to our guest, Lyndsay Maderis, for sharing her experience and perspective with our community.Follow and connect with Lyndsay:Instagram: @lyndsaymaderisWebsite: www.lyndsaymaderis.comFor your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow theirclientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academyEmail info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.
- Jun 22, 202615 min
The Career Roadmap to the Stage: 9 Elite Hairstylists on How to Become a Platform Artist
For many stylists, getting on a stage like the Redken Symposium in Las Vegas is the dream. The lights, the audience, the chance to teach and inspire the next generation of professionals — it's the kind of career milestone that feels both inspiring and a little out of reach. Most stylists know they want it. Very few know how to actually get there.The truth? Becoming a platform artist isn't about luck,talent, or who you know. It's about a very specific combination of mindset, skill development, visibility, and relentless dedication to the craft — and the people who've made it to the stage are the only ones who can really walk youthrough what that journey looks like.In this episode of our Symposium Series on The Salon Scoop,we sit down with 9 of the world's top hairstylists to share their best advice for anyone with dreams of one day becoming a platform artist themselves. They open up about the steps they took, the mistakes they made, the habits that mattered most, and the mindset shifts that helped them go from working behind the chair to performing on some of the biggest stages in the industry.Whether you're dreaming of the stage, building towardbecoming an educator, or simply looking for inspiration to take your career to the next level, these insights are the kind of mentorship most stylists only get access to once in a lifetime.Because every platform artist on that Las Vegas stage startedexactly where you are right now — behind the chair, with a dream and a decision to chase it!🎙 Meet our incredible guests who are all mainstage performers at this year’s Symposium — give them a follow!● Matt Swinney — @matt.swinney● Adina Doss — @mastery_adinadoss● Blake Reed Evans — @blakereedevans● Tasha Parker — @tashaparkerhair● Jamal Edmonds — @lamajbackwards● Leysa Carillo — @leysahairandmakeup● Marco Arena — @marco__arena● Lindsey Olson — @lindsey.marie.olson● Adrienne Dara — @adriennedara For your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business,learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academyEmail info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.
- Jun 15, 202623 min
Backstage Confessions: How the World's Top Hairstylists Handle Nerves Before a Big Show
From the audience, it looks effortless. The lights come on,the music starts, and the educator takes the stage with the kind of confidence most stylists can only dream of. But what most people never get to see is what's actually happening just minutes — sometimes seconds — before that performance begins.In this episode of The Salon Scoop, we sit down with 9 of theworld's top hairstylists — all set to take the stage at the highly anticipated Symposium in Las Vegas this June 2026 — for an unfiltered look at what really happens in the moments right before they go on stage. They open up about their backstage routines, the surprising things going on behind the scenes, and the personal tricks they rely on to handle nerves and deliver an unforgettable performance.In this episode, you'll learn:● The surprising things that happen backstage that audiences would never expect● The pre-show rituals and routines top hairstylists swear by● The mindset shifts and small habits that help them stay calm under pressure● Practical strategies any stylist can use to handle nerves in their own high-pressure moments — behind the chair, on stage, or anywhere they need to perform at their bestWhether you're preparing for your first stage moment, navigating high-pressure client work, or simply curious about the human side of these industry icons, this conversation is a rare and inspiring look behind the curtain.🎙 Meet our incredible guests who are all main stage performers at this year’s Symposium — give them a follow!● Matt Swinney — @matt.swinney● Adina Doss — @mastery_adinadoss● Blake Reed Evans — @blakereedevans● Tasha Parker — @tashaparkerhair● Jamal Edmonds — @lamajbackwards● Leysa Carillo — @leysahairandmakeup● Marco Arena — @marco__arena● Lindsey Olson — @lindsey.marie.olson● Adrienne Dara — @adriennedaraFor your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow their clientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academyEmail info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow my Salon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast, Salon Owner Collective Podcast.
- Jun 8, 202614 min
The Sneak Peek: What 9 World-Class Hairstylists Are Most Excited to Share at the Symposium
Every 2 years, the biggest names in hair head to Las Vegas to take the stage at the Redken Symposium — and for many in the audience, those few days completely shift how they think about their craft. But what if you could get a behind-the-scenes look at what each educator is actually planning to share before they ever step on stage?In this episode of The Salon Scoop, we sit down with anincredible lineup of world-class hairstylists — all set to take the stage at the highly anticipated Symposium in Las Vegas this June 2026 — to talk about what they're most excited to share with their audience. From new techniques and creative breakthroughs to mindset shifts and industry truths, this conversation is essentially a sneak peek into what attendees can expect to learn live on stage.We got these main stage presenters to spill the tea!! So whether you'll be in Vegas this June or not, this episode will keep you ahead of the curve on what's coming next in the salon industry.🎙 Meet our incredible guests who are all main stage performers at this year’s Symposium — give them a follow!● Matt Swinney — @matt.swinney● Adina Doss — @mastery_adinadoss● Blake Reed Evans — @blakereedevans● Tasha Parker — @tashaparkerhair● Jamal Edmonds — @lamajbackwards● Leysa Carillo — @leysahairandmakeup● Marco Arena — @marco__arena● Lindsey Olson — @lindsey.marie.olson● Adrienne Dara — @adriennedaraFor your daily dose of digital marketing for salons, give us a follow on TikTok and Instagram @salon.s.o.s OR if you want to check out the video recording of this episode, you can subscribe to our YouTube channel! Hit this link to explore: https://www.youtube.com/@salon.s.o.sThis podcast is for salon owners and salon professionals who want to learn proven ways to grow their salon business, learn valuable salon leadership skills, boost their brand, grow theirclientele, get social media and marketing advice for salons, and build a salon culture that attracts and retains thriving stylists.More from the Salon S.O.S. Business Building Resource Library:Click here to access our entire salon digital marketing academy: https://www.salonsos.ca/digital-marketing-academyEmail info@salonsos.ca to get in contact with us. We’re always here to help support you with salon business advice!If you listen to any of the following shows, we're sure you'll love ours too! Profitable Salon Owner Podcast, Grow mySalon Business Podcast with Antony Whitaker, Thriving Stylist Podcast with Britt Seva, Summ It Up Podcast, Social Beauty Makers Podcast, The Hairdresser Strong Show Podcast, The Modern Hairstylist Podcast, Hair Love Radio Podcast,Salon Owner Collective Podcast.
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About The Salon Scoop
The Salon Scoop podcast educates, entertains and inspires salon professionals to find happiness and success in this beautiful industry. We shop talk all things salon with some of the most influential people in the industry to bring you real life stories, debates, entertainment, and best practices to help you live your best life. Whether you’re new to the industry, looking to make a leap to owning your first salon, a salon owner planning for retirement, looking for opportunities to be a platform artist or educator, or anywhere in between, this podcast is for you.
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