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by Laura Thornton, Interior Designer
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Send us Fan Mail If pricing feels like a stressful guess, this episode will help you price with a clear method so you stop undercharging and start feeling confident in your numbers. In this episode, you will learn Why designers undercharge even when they are talented and bookedWhat it means to price the process, not the tasksHow to set a Minimum Viable Fee so you stop saying yes to unprofitable workHow a Pricing Ladder creates consistent packages clients can choose fromHow to account for comp...
Send us Fan Mail Booked and Broke: Two Futures of a Designer If your calendar is full but your profit feels shaky, this episode is for you. We are talking about the two paths most designers end up on: Future A booked and broke, or Future B calm and profitable. The difference is not talent. It is systems. In this episode, you will learn Why being busy is not proof your business is healthyThe three profit leaks that quietly drain your marginWhat booked and broke actually looks like in real life...
Send us Fan Mail If you have ever looked up at the end of a project and wondered, “Where did my time go?”, this episode is for you. Laura breaks down 12 common profit leaks that quietly drain revenue in interior design businesses, often disguised as “good service” or “just being helpful.” From extra meetings and endless revisions to showroom visits, rush timelines, and unpaid install days, Laura shows you exactly where designers unintentionally work for free, and how to set boundaries that pr...
Send us Fan Mail In this episode, we’re breaking down the business sayings I live by, and why they work. From “speed to the lead” (because fast response wins the job) to “nobody knows you exist” (because hope is not a marketing plan), I share the real-world strategies and psychology that turn inquiries into booked consults, marketing into momentum, and effort into revenue. We’ll also talk about “return on luck,” how visibility creates opportunity, and why revenue is built through systems, not...
Send us Fan Mail Setting your hourly rate as an interior designer can feel confusing, emotional, and honestly a little awkward. In this episode, Laura breaks it down in plain English and shows you how to set an hourly rate that actually supports your business, not just your calendar. You’ll learn why copying what “other designers charge” is a fast track to burnout, what your rate truly needs to cover (including overhead, taxes, software, and non-billable time), and how to stop underestimating...
Send us Fan Mail Most interior designers and small business owners believe cybersecurity is something they will deal with later or that their business is simply too small to be of interest to hackers. That assumption is no longer true. In this episode of The Business of Beautiful Spaces, Laura sits down with Jason deCourcy, founder of Xoomler, to uncover the real reason small businesses, solo entrepreneurs, and one-person design firms are now the primary target for cybercriminals. Hackers hav...
Send us Fan Mail In this episode of The Business of Beautiful Spaces, Laura sits down with Jamie Young of Jamie Young Co. for a conversation about longevity in business, what it really takes to build a brand that evolves through changing trends, shifting markets, and new seasons of growth while still staying grounded in timeless style and strong values. Jamie shares how she’s protected the core identity of her brand over decades, how she decides what to embrace and what to ignore, and why lon...
Send us Fan Mail If Q1 felt busy but the profit did not match the effort, this episode is your CEO reset. In today’s episode of The Business of Beautiful Spaces, Laura Thornton walks you through a simple, repeatable Q1 business review designed specifically for interior designers who want more profitability, better systems, and a lot less chaos. You will learn exactly what to review, what the numbers are trying to tell you, where profit leaks hide, and how to set clear goals for next month and...
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Welcome to The Business of Beautiful Spaces, the podcast where interior design matters! As Interior Designers, we understand the power of creating beautiful and functional spaces that not only look good, but also enhance our daily lives. Join us on this journey as we explore the ins and outs of the interior design industry and dive into the business side of things. From one interior designer to another, we'll share our experiences, insights, and lessons learned as we strive to create spaces that not only make a statement, but also make a difference. So sit back, relax, and let's get started on The Business of Beautiful Spaces. The Business of Beautiful spaces Freebie: https://the-business-of-beautiful-spaces.ck.page/Mentorship One on One :https://theprofitacademyforinteriordesigners.com/mentorshipThe Profit Academy for Interior Designers Online Co
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