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This is HCD: Human-Centred Design, UX & Service Design: Daily Summaries Delivered
by Gerry Scullion
Practical conversations about human-centred design, service design, and UX for designers who want to do meaningful work inside real organisations. Gerry Scullion talks with leading practitioners, design leaders, and strategists about what actually works: building design maturity, getting buy-in from leadership, running better research, improving customer experience, and growing design teams that deliver lasting impact. With over 1 million downloads worldwide, This is HCD is the go-to podcast for UX designers, service designers, UX researchers, product managers, and anyone working to embed design thinking into how their organisation operates. Every episode gives you methods, mindsets, and real stories you can put to work straight away.
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- Apr 1, 20264 min
The Top 3 Ways to Build Credibility as a Designer in Your Organisation
We are building an independent global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________When you walk into an organisation that does not understand what design really does, your first instinct might be to set up a research phase or propose a design system. But that can wait. In this episode, Gerry Scullion shares three things that actually build credibility in those critical early weeks: being useful to the people around you before advancing your own agenda, adapting your language to fit their world instead of leading with jargon, and documenting every small improvement so you have real evidence when it counts. Credibility is not built on a single presentation. It is built through consistent, visible contributions that make people want to involve designers more often.________________________→ Train my organisation https://www.thisishcd.com/training→ Designing for Social Impact with Service Design with Gerry Scullion (and Rachael Dietkus) at Belfast Design Week https://belfastdesignweek.com/events/designingforsocialimpact-withservicedesign________________________BECOME A MEMBER (IT'S FREE!)→ Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullionhttps://www.thisishcd.com/learning/introduction-to-journey-management→ Discover & Connect with others https://www.thisishcd.com/directory → Claim partner discounts https://www.thisishcd.com/partners → Submit an Article https://www.thisishcd.com/blog → Video Courses https://www.thisishcd.com/courses________________________
- Mar 31, 20264 min
How to Make Design Visible in a Numbers-First Organisation
We are building an independent global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________The metrics-driven leader isn't your enemy — but they might be your biggest unlock. Gerry shares a practical approach to translating qualitative insights into the language of KPIs, OKRs, and cost savings, and why winning over this type of leader can amplify your impact across the whole organisation.________________________→ Train my organisation https://www.thisishcd.com/training→ Designing for Social Impact with Service Design with Gerry Scullion (and Rachael Dietkus) at Belfast Design Week https://belfastdesignweek.com/events/designingforsocialimpact-withservicedesign________________________BECOME A MEMBER (IT'S FREE!)→ Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullionhttps://www.thisishcd.com/learning/introduction-to-journey-management→ Discover & Connect with others https://www.thisishcd.com/directory → Claim partner discounts https://www.thisishcd.com/partners → Submit an Article https://www.thisishcd.com/blog → Video Courses https://www.thisishcd.com/courses________________________Creators & Guests Gerry Scullion - Host
- Mar 30, 20265 min
Avoid These 3 Mistakes When Pitching Design to Leadership
We are building an independent global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________You've done the research. You have the insights. You walk in confident — and it falls flat. In this episode, Gerry unpacks three mistakes designers make when pitching to leadership, including why leading with your methods kills buy-in before you've even started, and what to do instead.________________________→ Train my organisation https://www.thisishcd.com/training→ Designing for Social Impact with Service Design with Gerry Scullion (and Rachael Dietkus) at Belfast Design Week https://belfastdesignweek.com/events/designingforsocialimpact-withservicedesign________________________BECOME A MEMBER (IT'S FREE!)→ Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullionhttps://www.thisishcd.com/learning/introduction-to-journey-management→ Discover & Connect with others https://www.thisishcd.com/directory → Claim partner discounts https://www.thisishcd.com/partners → Submit an Article https://www.thisishcd.com/blog → Video Courses https://www.thisishcd.com/courses________________________
- Feb 25, 202650 min
'AI Won't Replace Designers — But It Will Replace the Ones Who Ignore It' Behrad Mirafshar
We are building an independent global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________AI and design — not the hype, not the doom, but the practical reality. Behrad Mirafshar is the founder of Bonanza Design and host of the UX for AI podcast. He's been deep in the weeds using AI in real client projects — from research and data sense-making through to agents, automation and building modern applications. In this conversation, Gerry and Behrad explore why the real value of AI-driven design sits in the research phase, not auto-generated wireframes. They discuss how designers can use AI as a sparring partner and agent ecosystem to move faster through the double diamond, what skills and attitudes will matter most as we head toward 2030, and the tough questions around bias, inclusion, data ownership, and the younger generation using these tools.https://www.bonanza-studios.com/de.linkedin.com/in/behradmirafshar3. Three Key TakeawaysThe real value of AI in design is in research, not wireframes. If you're only using AI to generate screens, you're touching the tip of the iceberg. The power sits in navigating massive datasets, creating blueprints for exploration, and making sense of complexity — but the researcher's instinct and judgement still can't be replaced.AI should make you charge more, not less. Behrad is delivering more value to clients by using AI agents and orchestration tools — and pricing accordingly. The competitive advantage isn't the tool, it's the designer who knows how to wield it with specificity and judgement.In 2030, hiring will be about attitude, not tools. The tools will keep changing every week. The designers who thrive will be the ones with relentless curiosity, a willingness to go deeper than surface-level prompting, and the ability to keep the human in the loop when AI wants to run the show.________________________→ Train my organisation https://www.thisishcd.com/training→ Designing for Social Impact with Service Design with Gerry Scullion (and Rachael Dietkus) at Belfast Design Week https://belfastdesignweek.com/events/designingforsocialimpact-withservicedesign________________________BECOME A MEMBER (IT'S FREE!)→ Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullionhttps://www.thisishcd.com/learning/introduction-to-journey-management→ Discover & Connect with others https://www.thisishcd.com/directory → Claim partner discounts https://www.thisishcd.com/partners → Submit an Article https://www.thisishcd.com/blog → Video Courses https://www.thisishcd.com/courses________________________Creators & Guests Gerry Scullion - Host
- Feb 13, 202641 min
Why People Leave People, Not Organisations — with Louise Dennison O'Shaughnessy
We are building an independent global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________What does psychological safety actually feel like when it's present? And what quietly erodes it? In this episode, Louise Dennison O'Shaughnessy — Director of Mental Health and Wellbeing at EHS International — joins Gerry to unpack the behaviours that damage teams: unclear roles, poor communication, and toxic high performers who get a pass because of their output. They dig into negativity bias (80% of our thoughts are naturally negative), why busyness can become addictive, and practical ways to build healthier boundaries with work and technology. If you've ever felt overworked, unheard, or stuck in the wrong environment — this one's for you.________________________→ Train my organisation https://www.thisishcd.com/training→ Designing for Social Impact with Service Design with Gerry Scullion (and Rachael Dietkus) at Belfast Design Week https://belfastdesignweek.com/events/designingforsocialimpact-withservicedesign________________________BECOME A MEMBER (IT'S FREE!)→ Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullionhttps://www.thisishcd.com/learning/introduction-to-journey-management→ Discover & Connect with others https://www.thisishcd.com/directory → Claim partner discounts https://www.thisishcd.com/partners → Submit an Article https://www.thisishcd.com/blog → Video Courses https://www.thisishcd.com/courses________________________Click here to watch a video of this episode.
- Jan 30, 20261h 9m
The Psychology of Not Belonging: A Conversation with Dr. Rami Kaminski
We are building an independent global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________It's 2026! We are BACK and so bloody excited to kick off this year with one of my favourite conversations from the end of last year. Quite simply, this conversation and connection has changed my life.About this episodeDr. Rami Kaminski, psychiatrist and author of "The Gift of Not Belonging," explores why some people are wired as "otherverts" - individuals who cannot be shaped by group identity. This conversation reveals how otherness isn't a flaw but a genuine gift, offering insights into emotional freedom, empathy, and what happens when we stop trying to fit into systems never built for us.Linkshttps://www.othernessinstitute.com/the-gift-of-not-belonging/Take the Test3 Key TakeawaysWe're all born as non-belongers - Babies have no sense of nationality, religion, or group identity; cultural conditioning teaches us what to belong to, not just that we should belong.True empathy requires eliminating yourself. Real empathy isn't putting yourself in someone's shoes, but temporarily ceasing to exist with your preconceived notions to truly see through another's eyes.The dark side of belonging is tribalism - While community has benefits, the need for group identity enables tribalism, silent majorities, and historical atrocities when people outsource their morals to the group.________________________→ Train my organisation https://www.thisishcd.com/training→ Designing for Social Impact with Service Design with Gerry Scullion (and Rachael Dietkus) at Belfast Design Week https://belfastdesignweek.com/events/designingforsocialimpact-withservicedesign________________________BECOME A MEMBER (IT'S FREE!)→ Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullionhttps://www.thisishcd.com/learning/introduction-to-journey-management→ Discover & Connect with others https://www.thisishcd.com/directory → Claim partner discounts https://www.thisishcd.com/partners → Submit an Article https://www.thisishcd.com/blog → Video Courses https://www.thisishcd.com/courses________________________Creators & Guests Gerry Scullion - Host Dr Rami Kaminski - Guest Serdar Mele - Editor Stef Murphy - Producer
- Nov 26, 202518 min
Marc Stickdorn on Journey Management, AI & Leading Change in Chaotic Times
We are building an independent global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________In this episode of This is HCD, Gerry Scullion is joined (again!) by service design pioneer Marc Stickdorn – recorded right after they both spoke at SD in Gov in Edinburgh.We walk (literally) through the current state of service design, why so many teams feel stuck, and how journey management can help organisations move beyond one-off projects to achieve truly systemic change.We talk about:How to scale service design beyond a single team and embed it organisation-wideJourney management, service architecture and “journey ops” – and why naming really mattersBuilding scaffolding for long-term impact (using the Dublin City Council work as an example)How to speak the language of leadership and show measurable ROIWhy stealth projects can be your best way to build credibilityThe role of AI and tooling – where it helps, and where it’s genuinely dangerousWhy leaders can’t outsource understanding to an algorithmIf you’re trying to move service design from nice decks to real organisational change – in public services or the private sector – this episode is for you.🔗 Links mentioned– Marc’s upcoming book & community: https://www.thisisjourneymanagement.com– Smaply blog & resources: https://www.smaply.com________________________→ Train my organisation https://www.thisishcd.com/training→ Designing for Social Impact with Service Design with Gerry Scullion (and Rachael Dietkus) at Belfast Design Week https://belfastdesignweek.com/events/designingforsocialimpact-withservicedesign________________________BECOME A MEMBER (IT'S FREE!)→ Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullionhttps://www.thisishcd.com/learning/introduction-to-journey-management→ Discover & Connect with others https://www.thisishcd.com/directory → Claim partner discounts https://www.thisishcd.com/partners → Submit an Article https://www.thisishcd.com/blog → Video Courses https://www.thisishcd.com/courses________________________Click here to watch a video of this episode. Creators & Guests Gerry Scullion - Host Marc Stickdorn - Guest
- Nov 24, 20257 min
HCD News Roundup - AI Reshapes UX Careers plus Canva acquires Affinity and more
We are building an independent global network of people doing human-centred work. Create an account, learn, listen, connect and network - for free → https://www.thisishcd.com/signup________________________[00:00] How AI is changing search behaviours - users still defaulting to Google[02:15] The return of the UX generalist - broad skills becoming more valuable[03:45] New tools spotlight: Affinity Suite now free, Ordinary site builder[05:30] Designer exposure and effectiveness connection[06:45] Systems thinking and leadership responsibilities[07:30] Interface patterns: Hamburger menu recognition study[08:15] Disability tech innovations driving broader design solutionsKey Resources:• AI Search Behaviour Research - Nielsen Norman Group study on changing user patterns• Return of the Generalist - NNGroup video on AI's impact on UX careers • Affinity Suite - Free creative tools via Canva acquisition (from Dense Discovery)• Ordinary - One-page site builder for quick concepts• Hamburger Menu Study - Updated NNGroup research on icon recognition• Disability Tech Innovations - Mashable roundup of breakthrough startupsSources:• Nielsen Norman Group Newsletter• Dense Discovery #365• Sidebar.io Daily Links• MashableLinks:• How AI Is Changing Search Behaviors: https://link.nngroup.com/ai-changing-search-behaviors• Return of the Generalist: https://link.nngroup.com/return-of-the-generalist • Hamburger Menu Recognition: https://link.nngroup.com/hamburger-menu-icon-recognizability• Ordinary Site Builder: https://ordinary.website• Affinity Suite: Referenced in Dense Discovery• Exposure as a Designer: hvpandya.com• Systems Leadership: hazelweakly.me• Disability Tech Startups: mashable.com________________________→ Train my organisation https://www.thisishcd.com/training→ Designing for Social Impact with Service Design with Gerry Scullion (and Rachael Dietkus) at Belfast Design Week https://belfastdesignweek.com/events/designingforsocialimpact-withservicedesign________________________BECOME A MEMBER (IT'S FREE!)→ Take the FREE Introduction to Journey Management course with Marc Stickdorn & Gerry Scullionhttps://www.thisishcd.com/learning/introduction-to-journey-management→ Discover & Connect with others https://www.thisishcd.com/directory → Claim partner discounts https://www.thisishcd.com/partners → Submit an Article https://www.thisishcd.com/blog → Video Courses https://www.thisishcd.com/courses________________________
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About This is HCD: Human-Centred Design, UX & Service Design
Practical conversations about human-centred design, service design, and UX for designers who want to do meaningful work inside real organisations. Gerry Scullion talks with leading practitioners, design leaders, and strategists about what actually works: building design maturity, getting buy-in from leadership, running better research, improving customer experience, and growing design teams that deliver lasting impact. With over 1 million downloads worldwide, This is HCD is the go-to podcast for UX designers, service designers, UX researchers, product managers, and anyone working to embed design thinking into how their organisation operates. Every episode gives you methods, mindsets, and real stories you can put to work straight away.
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