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In the Making: Daily Summaries Delivered
by Adobe
Learn from the superstars turning content into cash! From social media influencers to small local businesses, people everywhere are harnessing the power of creative tools to design not just brands and content, but also deeply satisfying careers. In the Making explores the practical challenges and surprising rewards of working in this new creator economy. Join Adobe’s Teresa Au for conversations with content creators, solopreneurs, and industry experts who offer inspiration and insight for combining creativity, community, and business.
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- Nov 13, 202430 min
Mentoring in Motion with Emonee LaRussa
Teresa Au chats with motion graphics designer and director Emonee LaRussa, known for her inventive lyric videos for artists like Megan Thee Stallion, Kanye West, and Lil Nas X. Emonee shares her experience as a woman of color in the digital arts, and why it’s so important to her to share her expertise, resources, and connections. Plus, Teresa finds out where Emonee keeps her Emmy awards!Emonee LaRussa is a 2x Emmy award winning Motion Graphics and Director. For years she has created music visuals for artists like Megan Thee Stallion, Kanye West, Lil Nas X and many more. More recently has been she working with brands such as the Super Bowl LVII, Adobe, The Grammys, Saturday Night Live, and Intel. Emonee is also the President of JumpStart Designers, a non-profit focused on getting computers to kids in underserved communities. She also provides students with mentorship so that they not only get the tools but the education and opportunities as well. Check out Emonee’s Inspiration Keynote at Adobe MAX 2024.Teresa Au (@tautastic) is an executive for community engagement at Adobe, where she focuses on empowering creatives and students via workshops, panels, and podcasts. On creating In the Making, Teresa says “I knew I wanted to amplify the incredible personal stories of the talented and unique humans I’ve been meeting online and at our Create Now events across the world.”In the Making is made possible by Adobe Express, the all-in-one content creation app included in your Creative Cloud membership.Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. Want to leave us a voicemail? Go to https://www.speakpipe.com/inthemakingDesign flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more. Learn more about the apps in Creative Cloud
- Oct 30, 202424 min
Living Life Colorfully with Jason Naylor (Live at MAX)
Teresa Au chats with artist and creative director Jason Naylor live at Adobe MAX 2024. They talk about the power of yes, betting on yourself, and what it means to open your heart. Plus Jason shares the personal messages behind his extremely colorful murals, how he found his style, and why he doesn’t seek out inspiration.What you’ll hear in this episode:How Jason fell in love with New York CityWhat it’s like to speak to 10,000 peoplePublic art affects everyone who sees itWhy Jason loves color in his murals but not on his clothesThe story behind the global mural project You Are Not AloneTips for solopreneurs leaving their steady jobsCommercial art vs. fine artThe power of networking on your own termsWhat it means to Jason to open your heartJason Naylor is an award-winning artist, designer, and creative director based in Brooklyn. After studying graphic design from Brigham Young University, he moved to NYC to immerse himself into the life, color and magic of New York. He began his professional career working in the Creative Department of M·A·C Cosmetics, where he learned about the business of art and design. Today, Jason works in both digital and traditional media, and while his work ranges from typography and illustration, to products and large-scale murals, the immediately recognizable commonalities found in his work are his electric color palette and his message of love and positivity. Jason’s work has received global recognition, including the Golden Novum Design Award and two CLIO Bronze medals, and been featured on HGTV and the Discovery Channel. In 2018, Jason was named by BUMBLE as one of the 100 Most Inspiring New Yorkers, and his upbeat, colorful creations have found partnership with a range of brands such as Coach, Pepsi, Guess, XBOX and Maybelline.He’s also the author of the book Live Life Colorfully.Check out Jason’s talk in the MAX Inspiration Keynote 2024. Teresa Au (@tautastic) is an executive for community engagement at Adobe, where she focuses on empowering creatives and students via workshops, panels, and podcasts. On creating In the Making, Teresa says “I knew I wanted to amplify the incredible personal stories of the talented and unique humans I’ve been meeting online and at our Create Now events across the world.”In the Making is made possible by Adobe Express, the all-in-one content creation app included in your Creative Cloud membership.Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. Want to leave us a voicemail? Go to https://www.speakpipe.com/inthemakingDesign flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.Adobe Crea
- Oct 16, 202429 min
Cracking the Code with Allan Peters
Teresa Au chats with Allan Peters of Peters Design Company. He’s a brand mark expert, the author of Logos That Last, and the guy who blew up on Instagram Reels reimagining classic logos like Citibank, UPS, and Gatorade. They talk about Allan’s strategic path to launching his own firm, how asking what he wants has led to some of his biggest jobs, and how becoming a viral sensation has changed–and not changed–his business. Allan Peters is the Partner and Chief Creative Officer of Peters Design Company. At PDCo he has partnered with brands such as Nike, Amazon and Patagonia. He is also author of the best selling and award winning book Logos That Last. His work has been recognized internationally by numerous award shows and magazines including Clio, Communication Arts and How Magazine. Based in Minnesota, in his free time he can be found biking with his four boys.Teresa Au (@tautastic) is an executive for community engagement at Adobe, where she focuses on empowering creatives and students via workshops, panels, and podcasts. On creating In the Making, Teresa says “I knew I wanted to amplify the incredible personal stories of the talented and unique humans I’ve been meeting online and at our Create Now events across the world.” In the Making is made possible by Adobe Express, the all-in-one content creation app included in your Creative Cloud membership.Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. Want to leave us a voicemail? Go to https://www.speakpipe.com/inthemakingDesign flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more. Learn more about the apps in Creative Cloud
- Oct 2, 202421 min
BONUS: Emma Orhun Live from Ottawa Design Club
Emma Orhun is a creative multi-tool: a content creator, graphic designer and walking science experiment. She has gone from being a software developer and creative technologist at Shopify to full-time freelance designer working with local and international brands. You can find her work on the bottom of Nike SB shoes and all over the internet. Combining her background in computer science, her fascination for art and growing up chronically online, Emma is driven by observing patterns, connecting the dots and sharing it all unapologetically on social media.Ottawa Design Club is a group of creatives with a dream of uniting the design community in Ottawa and creating a safe and inclusive space for local artists to share their work and meet new people with a similar passion. Established in 2020 by founder Isabelle (Izzy) Poirier, and cofounder, Ariane Bédard, and run entirely by volunteers, the club primarily hosts speaker events, but also produces zines and a newsletter. Pano Media is a film and video production studio based in Ottawa, Ontario, Canada serving clients globally.Teresa Au (@tautastic) is an executive for community engagement at Adobe, where she focuses on empowering creatives and students via workshops, panels, and podcasts. On creating In the Making, Teresa says “I knew I wanted to amplify the incredible personal stories of the talented and unique humans I’ve been meeting online and at our Create Now events across the world.”Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud. Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance. Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more. Learn more about the apps in Creative Cloud
- Sep 18, 202429 min
Creating Spaces with Magdiel Lopez
Teresa Au chats with graphic designer Magdiel Lopez about all the spaces for creativity in his life, from his famous “A Poster A Day” project, to his personal artistic practice, to the buildings and offices that his firm transforms into art-filled, meaningful spaces. They also discuss how immigration shapes your thinking, mental health in the face of internet stardom, and what Magdiel is doing to revitalize his hometown of Richardson, Texas.What you’ll hear in this episode:Magdiel’s harrowing story of immigrating from Cuba via Guatemala and a Mexican jailHow Magdiel got his design start with Photoshop, but no internetThe power of communist artHow “A Poster A Day” got startedThriving vs survivingHow to maintain your creative sparkWhat it’s really like to blow up on InstagramHow Artist Uprising transforms spacesMagdiel’s impact on his hometownWant to set your own creative goal? Remix this Adobe Express template to make a plan.Born in Havana, Cuba, Magdiel Lopez spent his childhood years inspired by the colorful culture that surrounded him. Naturally, such upbringing played an integral part in forming Lopez’s keen sense of style, art, and design, which can be realized in his works today. Looking for freedom and a better life, Lopez moved to the United States at fifteen, where he continued working on his skill for the next 10 years privately. Magdiel decided to reveal his work in a series called “A Poster A Day” — releasing one piece of artwork on his Instagram everyday for 365 days. Each day garnered more attention from a global audience and press coverage by the New York Times, Cosmopolitan, Entrepreneur, and Awwwards. Via his firms Artist Uprising and Belmont he has worked with brands such as Adobe, Apple, Nike, Absolut Vodka, MTV, Warner Brothers/DC Comics, IBM, and Coca-Cola.Teresa Au (@tautastic) is an executive for community engagement at Adobe, where she focuses on empowering creatives and students via workshops, panels, and podcasts. On creating In the Making, Teresa says “I knew I wanted to amplify the incredible personal stories of the talented and unique humans I’ve been meeting online and at our Create Now events across the world.”Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud. Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance. Design flyers, TikToks, resumes, and Reels with the new, all-in-one <a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.adobe.com%2Fexpress%2F&data=05%7C02%7Clcampbell%40adobe.com%7C6e54491cf99a4f9f8ae908dcb6402dd3%7Cfa7b1b5a7b34438794aed2c178decee1%7C0%7C0%7C638585634057604802%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1haWwiLCJXVCI6Mn0%3D%7C0%7C%7C%7C&sdata=mbVgUEhkHmudEQMvhpdBv0POeAxfQsg
- Sep 4, 202424 min
BONUS: Welcoming Rejection with Liz Mosley and Chris Do
For this bonus episode, host Teresa Au shares a conversation between design superstar and In the Making guest Chris Do and graphic designer Liz Mosley. Liz candidly reveals how Chris’ (very polite!) refusal to appear on her podcast inspired her to take on a personal challenge of gaining 100 professional rejections in six months. The surprising result: Liz’s changed mindset and newfound confidence led to acceptances, sponsorships, and opportunities, and even some nos turning into yeses! To bring it full circle, Chris invited Liz onto his podcast The Futur with Chris Do to share the inspiring story.Remix this Adobe Express Template to start your own Rejection Challenge!Chris Do is an Emmy award-winning designer and director, and the founder of The Futur—an online education platform with the mission of teaching 1 billion people how to make a living doing what they love. In his near-30-year career, he has served on boards for organizations such as the Society for the Promotion of Japanese Animation, AIGA Los Angeles, and the Emmys Motion & Title Design Peer Group. He taught Sequential Design for over 15 years at ArtCenter College of Design as well as Otis College of Art and Design. Chris has lectured at universities and conferences worldwide, including Adobe MAX. His firm’s work has been recognized by industry organizations such as the Emmys, the Clio awards, and numerous design publications. Find his podcast The Futur with Chris Do in your favorite podcast app.Liz Mosley is a graphic designer who specializes in creative branding and animated GIFS for small business owners. She is the host of the podcast Building Your Brand and also teaches branding and design. Liz is an Adobe Express Ambassador and appears frequently on Adobe Live. Her goal is to empower her clients and students to feel so proud and confident promoting their businesses and sharing what they do with the world.Teresa Au (@tautastic) is an executive for community engagement at Adobe, where she focuses on empowering creatives and students via workshops, panels, and podcasts. On creating In the Making, Teresa says “I knew I wanted to amplify the incredible personal stories of the talented and unique humans I’ve been meeting online and at our Create Now events across the world.”Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud. Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance. Design flyers, TikToks, resumes, and Reels with the new, all-in-one <a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.adobe.com%2Fexpress%2F&data=05%7C0
- Aug 21, 202430 min
Radical Generosity with Tina Roth Eisenberg
Teresa Au talks to the legendary founder of Creative Mornings and design blogging pioneer Tina Roth Eisenberg, also known as swissmiss. They explore how Tina’s love of gathering and community both feeds her soul and has led to three thriving design businesses. Tina shares the next big idea from CreativeMornings, the importance of experiments, and why she turned her kitchen into a coffee shop.What you’ll hear in this episode:What led Tina to open Brooklyn’s first creative co-working spaceHow CreativeMornings startedThe business that came up over lunch with creative colleaguesThe importance of iteration and experimentationTina’s hobby of human gatheringWhat it takes to be a CreativeMornings host, and how they survived the pandemicScaling a community that self-regulates and self-organizesCommitment and showing upNeighborhood Coffee ShopWhen it’s time to let goRemix this Adobe Express template inspired by Tina’s adventures in creativity.Tina Roth Eisenberg is known to over half a million followers as the creator and talent behind the swissmiss design blog. She's the founder of CreativeMornings, a volunteer driven organization that gathers designers in 240 cities across 67 countries for free talks and community. Tina also created the design-forward temporary tattoo business Tattly, which she eventually sold to BIC. She also co-created a to-do app called TeuxDeux and founded and runs a Brooklyn coworking space called FRIENDS.Teresa Au (@tautastic) is an executive for community engagement at Adobe, where she focuses on empowering creatives and students via workshops, panels, and podcasts. On creating In the Making, Teresa says “I knew I wanted to amplify the incredible personal stories of the talented and unique humans I’ve been meeting online and at our Create Now events across the world.”Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud. Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance. Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more. <a href="https://nam04.safelinks.protection.outlook.com/?url=https%3A%2F%2Fwww.adobe.com%2Fcreativecloud%2Fplans.html&data=05%7C02%7Clcampbell%40adobe.com%7C6e54491cf99a4f9f8ae908dcb6402dd3%7Cfa7b1b5a7b34438794aed2c178decee1%7C0%7C0%7C638585634057610692%7CUnknown%7CTWFpbGZsb3d8eyJWIjoiMC4wLjAwMDAiLCJQIjoiV2luMzIiLCJBTiI6Ik1ha
- Aug 7, 202427 min
Capturing the Future with Emily Keegin
Teresa Au checks in with Instagram’s favorite photo director, Emily Keegin, about how photographers are doing these days. They look at how AI is just the latest technical breakthrough in the medium, what people can do that AI can’t, and the best way to think about trends. Plus, Emily shares tips for creators and solopreneurs to find and create great images. What you’ll hear in this episode:What does a photo director do, anyway?A very brief overview of technology in the history of photographyThe centuries-old drive to make images faster, cheaper, and easierThe differences between AI and photographyThe Content Authenticity InitiativeHow technology changes how we see the worldWhy art is a team sportWhat professional photographers bring to the tableHow Emily finds new photographers on social mediaTrend forecastingThe pros and cons of using stock photographyHow non-photographers can make great imagesFeeling inspired? Remix this template with your own photography in Adobe Express.Emily Keegin is a photo director and consultant based in Oakland, California. She has spent most of her career working for magazines including TIME, Bloomberg Businessweek, and The Fader, where she was the Director of Photography. Her corporate clients include IBM, Apple, Nike and Chase. She holds a BA from Bennington College and a masters in Fine Art Photography from the Royal College of Art.Teresa Au (@tautastic) is an executive for community engagement at Adobe, where she focuses on empowering creatives and students via workshops, panels, and podcasts. On creating In the Making, Teresa says “I knew I wanted to amplify the incredible personal stories of the talented and unique humans I’ve been meeting online and at our Create Now events across the world.”Learn more about this podcast, and find transcripts and links, at adobe.ly/inthemaking. In the Making is brought you by Adobe Express and Adobe Creative Cloud. Past episodes of Wireframe can still be found in the show archive within this feed, or online on Behance. Design flyers, TikToks, resumes, and Reels with the new, all-in-one Adobe Express. Create video, marketing, and social content. Edit photos and PDFs. Make it all in one app, including generative AI tools from Adobe Firefly and easy, one-click tasks like removing backgrounds.Adobe Creative Cloud provides apps, web services, and resources for all your creative projects — photography, graphic design, video editing, UX design, drawing and painting, social media, and more. Learn more about the apps in Creative Cloud
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About In the Making
Learn from the superstars turning content into cash! From social media influencers to small local businesses, people everywhere are harnessing the power of creative tools to design not just brands and content, but also deeply satisfying careers. In the Making explores the practical challenges and surprising rewards of working in this new creator economy. Join Adobe’s Teresa Au for conversations with content creators, solopreneurs, and industry experts who offer inspiration and insight for combining creativity, community, and business.
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