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The Standing Out Podcast!: Daily Summaries Delivered
by Jon Whycer
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- May 12, 202133 min
How To Win Clients & Customers More Easily - Part 2
In Part 2 Janet Efere and I take a good long look at something that's critical to business and yet which many people shy away from. I'm talking about the scary 'S-Word'! All is revealed.... And we also talk a bit about mindset. Janet has years of successful experience across both small businesses and corporates and is highly regarded in her field. If you want to know more about Janet and what she does you can find her contact details on the 'Interview Guests' page of the Standing Out webs...
- May 5, 202130 min
How To Win Clients & Customers More Easily - Part 1
This is Part 1 of a 2-part programme in which I talk to Janet Efere about a whole range of business topics. Although the list below might suggest it's only useful for new businesses, there's a lot that could be a helpful refresher for established businesses and business people too, so do have a listen. Business success and always doing things right first timeThe risks and challenges facing business start-upsPricingApproaching starting a businessThe fear factors that can affect business ...
- Apr 21, 202158 min
You Can't Afford To Be Part Of This Record-Breaker'
What would be the cost to you and your business if your computer suffered data loss, damage or unauthorised access? With our regular business focus, in this week’s show the Standing Out Podcast turns its attention to cybersecurity of all kinds. My expert guest, Daniel Bryk, shares advice, tips and anecdotes – in user-friendly language - across a wide range of computer security risks. Risks that could end up costing you dearly. In the first half of 2020 alone, data breaches e...
- Mar 24, 202130 min
‘Excuse me – do you mind if we have a word…?’
"Handle them carefully, for words have more power than atom bombs." This quote by Pearl Strachan Heard (1930s British politician) sets the scene for this Standing Out podcast Words are everywhere – including this LinkedIn post. Spoken, written, printed, online, offline – what would we do without them! More important is what we, business people and professionals of all kinds, do with them. Words are essential for getting our messages across, for informing and educating our target audience. But...
- Mar 10, 202151 min
‘If Your World Dramatically Changed How Would You Respond?’
In this episode, my guest Arwyn Bailey tells the story of how a series of events knocked him sideways, affecting both his business and personal life. Part of our conversation is how he worked through it to come out the other side, but more than that. Arwyn shares some helpful advice from his own experience and practical things you can do to cope with the problems we all have to confront from time to time, both in business and life. At one point he mentions and recommends a book titled 'The ...
- Feb 24, 202143 min
‘How I Picked Myself Up After Falling Down On The Job’
In this episode, we look at a different kind of working life. For most of us, getting up in the morning, getting ready and then either travelling to work or working at home isn’t such a big deal. But what if you started feeling things, worryingly, weren’t right physically? You begin to experience unnatural fatigue; your balance is shaky; there are falls… My guest in this episode, Patrick Burke, literally found himself ‘falling down on the job’ some years ago. It ended up wi...
- Feb 10, 20211h 1m
Discovering The Secrets Of Attracting Attention On LinkedIn
The business-focused social networking platform LinkedIn currently had some 760 million users world-wide, of whom around 260 million are active monthly. Of these monthly active members about 40% log in daily. If you’re one of the 40% you may be among the many who are not getting much in the way of results or contribution to your business. Your posts may be getting limited views, few reactions and rare comments. Maybe you’re gamely plodding on, although frustrated and disappointed. I must conf...
- Jan 27, 202152 min
‘How To Solve Your Debt Problems Without Stress Or Worry’
Business debt has rocketed due to the pandemic - alongside personal and household debt. You or someone you know may be part of the troubling statistics that have led to businesses collapsing or heading for the cliff edge. And there's the human cost of stress and anxiety and the potentially devastating consequences of actually tipping over the edge. Top accountancy firm Ernst & Young forecast that business lending in 2020 will have grown by 14.4% compared with just 2% in 2019 and will grow...
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About The Standing Out Podcast!
Whether a small or medium-size business or self-employed business owner, standing out from the crowd, reaching new customers and growing your brand, often on a tiny budget, can be challenging. At the same time, having an attractive brand identity on the one hand, and effectively using video and other media to promote it on the other, can make a big difference. But how to do it and make it work for you? In each episode, Jon and his interview guests share ideas, 'how-to's', news and trends to help your business communicate better - to move on up and stand out more...
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