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Build Your Tribe | Grow Your Business with Social Media: Daily Summaries Delivered
by Brock Johnson
Whether you're a seasoned entrepreneur or desperate to quit your day job, this show has you covered. Hosts Chalene and Brock Johnson bring both perspectives—whether your goal is to earn extra income on the side, or take the growth of your online business to the next level. Get top tips to build social media, grow your email list, develop digital marketing strategies, boost automated sales, and create additional streams of income on a limited budget. Learn to share your story and convert followers into loyal customers with New York Times Best Selling Author, Business Coach, and Serial Entrepreneur Chalene Johnson and her son Brock Johnson, Part-Time Entrepreneur, Speaker, and Story-Telling Strategist. Enjoy expert guest interviews and quick episodes with actionable steps. Whether you're a business owner, aspiring entrepreneur, or someone who just wants to make extra money on the side, this is your show!
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- 6 days ago23 min
13 NEW Instagram Posts That Go VIRAL Every Time - 919
In today's episode, Brock Johnson is sharing 13 post formats that go viral every time he uses them, along with real examples from my own Instagram so you can see exactly how each one plays out. He starts with what he calls Gold Star Behavior, then moves through formats like Customer Callout, To the Music, Hills to Die On, and Low Flying Plane. Each one taps into a different angle, whether it's calling out real customer moments, syncing content to trending audio, or planting a flag on something you believe strongly. Brock also breaks down formats built around quick engagement and personality, including the 1 Minute Random Topic, Reasons to Follow/Unfollow Me, Overrated/Underrated, No/Try, Don't/Do, Bad Better Best, Won't Judge, and How to Kidnap Me. Each format comes with linked examples straight from my own posts so you can study exactly how they're structured and start applying them to your own content. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 🤓 Related Episodes: 7 Steps to Make Money with a Small Instagram Watch: https://youtu.be/UpSlFTVdiP8?si=0B71CuiAl-UH0ajd Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000779673936 7 New Trial Reel Ideas To Go Viral on Instagram Watch: https://youtu.be/q5QnMXkTahk?si=h-0iED2YfHKZ6Y3y Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000777047054 8 VIRAL Instagram Carousel Ideas to Boost Views and Followers Watch: https://youtu.be/mV2nSkB-9-g?si=lIQrPzkeaJCC0zbI Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000756742349 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
- 1 weeks ago25 min
I Post 163 Times Per Week...With No Help - 918
In today's episode, Brock Johnson breaks down how I post 163 times per week across nine platforms without a full production team behind me. TMYP, TMYG. He shares the real context first: a business team, one content hire brought on in the last month, no designer used in nearly three years, and no kids. Instagram alone accounts for about 75 pieces of content per week, and he hasn’t missed a day of posting since March 28th, 2021, a streak that hits 2,000 days on September 18th, 2026. That consistency is generating roughly 20 million views per month. Brock walks through the five systems that make this possible: an organization system built on automatically sorted cloud storage and Google Sheets tracking, a planning system for gathering and acting on inspiration, a creation system that keeps filming separate from editing and planning, a scheduling system where every post gets scheduled five separate times across different windows, and a tracking system that closes the loop. Before any of that, he shares the one prerequisite: if you don't already have at least a daily post scheduled for the next 14 days, stop posting and start creating. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 💥Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯 Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ Metricool 👉 https://metricool.com/?utm_source=podcast&utm_medium=influencer&utm_campaign=20260810_brock-johnson_ig-full-scheduler_en&utm_content=audio&utm_term=q2 🤓 Related Episodes: The Lazy Way to Grow on Instagram with Claude Watch: https://youtu.be/cDs502L2eig?si=f-0kYQJkSbxNdfa2 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000783800454 How To Use Claude To Grow Your Instagram On Autopilot Watch: https://youtu.be/KJWaxYpcXoo?si=lEvUNTKmXwqvxhht Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000776572261 12 NEW Ways To Use Claude On Your Instagram In 2026 Watch: https://youtu.be/BEDQ84s3_u4?si=QGwjqTDkeeeTeQm_ Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000775158042 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
- 1 weeks ago46 min
Pat Flynn Walked Away From His 8-figure Brand - On Purpose - 917
In today's episode, Brock Johnson sat down with Pat Flynn to talk through his decision to step back from Smart Passive Income, the eight-figure brand he spent over a decade building. They get into what actually triggered the choice, how he thought about identity when the business carried his name, and what the mechanics of handing off a company that size look like in practice. Brock and Pat also cover what he's building now, why he moved toward smaller and more focused projects, and how his thinking on audience, income streams, and creative energy has changed. If you've ever wondered what happens after you build the thing you set out to build, this conversation gets into it. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🚨 Learn More About Pat Smart Passive Income 👉 https://www.smartpassiveincome.com/ Deep pocket Monster 👉 https://www.youtube.com/@deeppocketmonster/videos Card Party Live 👉 https://www.card.party/ 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯 Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 🤓 Related Episodes: The Lazy Way to Grow on Instagram with Claude Watch: https://youtu.be/cDs502L2eig?si=f-0kYQJkSbxNdfa2 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000783800454 The Biggest Dangers of Using AI For Your Personal Brand Watch: https://youtu.be/F09L-gyQAjA?si=wWL1LN-TP01kFoN- Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000768379508 How to Build a Stronger Personal Brand with AI Image Editing (2026) Watch: https://youtu.be/5SV6dsD4GhQ?si=XdwMfGYwQ43dp6qB Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
- 2 weeks ago36 min
How To Beat The NEW Instagram Reels Jail (yes there's a new one) - 916
In today's episode, Brock Johnson breaks down how to beat the new Instagram Reels Jail and why skip rate is the baseline metric you need to understand first. He covers why likes aren't something to obsess over, since they mostly come from followers, most accounts have a relatively low follower count, and every non-follower viewing your content is technically a stranger, plus higher views usually bring more likes anyway. The real focus is shares, which represent views from non-followers and show up as sends per reach. He gives the basic tip of directly asking for the share, but pairing that ask with a clear reason why or a specific person to send it to. Brock also walks through the SHARE method, simple, hook, authentic, relatable, entertaining, as a framework for building shareable content, and the TRIBE framework for what actually makes something shareworthy: timely content tied to breaking news or trends, relatable content that makes people feel seen, inspiring content that motivates, beckoning content that calls on the community to act, and edgy content built around hot takes or unpopular opinions. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🚨 Get FREE Hook Ideas!! 👉 InstaClubHub.com/25-viral-hooks/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🎯Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 🤓 Related Episodes: I Studied 1,300 Hooks, Here’s What Actually Works Watch: https://youtu.be/QTgabAQ9kCU?si=Qyid1_NUVfScjbOW Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000752484853 How To Create Viral Hooks That *Actually* Get Views Watch: https://youtu.be/2WHJv3Xo28Y?si=MqN6hxOQJeqLYSFv Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000718836144 Head of INSTAGRAM reveals secrets to GROWING in 2026 Watch: https://youtu.be/b_MGyd8TKdQ?si=yRqk9E7z7hnBkvZb Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000702036795 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
- 3 weeks ago24 min
What Getting 2 Billion Views On Instagram Taught Me About Human Psychology - 915
In today's episode, Brock Johnson is sharing what getting 2 billion views on Instagram has taught him about human psychology, starting with the core insight behind it all: people share to say something about themselves, not about you. Shares are the number one metric because content only spreads when it becomes a tool for someone else's identity, and the most-shared posts aren't the best-made, they're the most identity-affirming. He breaks down principles like why no one is paying attention to your mistakes, why posting more and saying things again matters more than perfecting a single post, why simplicity wins, and why audiences can smell inauthenticity immediately. Brock also gets into the say-do-need gap, the difference between what people say they want, what they actually want, and what they need, and how understanding that gap shapes what you post, what you sell, and what you actually deliver. He covers negativity bias and why content framed around a mistake or a myth outperforms neutral or purely positive versions of the same idea, plus the mindset side: discipline over motivation, systems over bold moves, and the delusional optimism required to keep believing everything is figure-out-able. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯 Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: Complete Guide To Shareworthy Content | How To Beat The Instagram Algorithm Watch: https://youtu.be/pWNDkFuV0RY?si=g4unwCLp1sjELqX6 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000708572868 How To Go Viral EVERY TIME on Instagram - The Secret to the Algorithm Watch: https://youtu.be/3_rL_E88x-k?si=x3rbUXI4Vc2GU9Yi Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000773715986 25 Psychology Tricks for Viral Reels Watch: https://youtu.be/nrkeLfjGZvM?si=lB_10cGRW0TeEwJf Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000781952788 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
- 3 weeks ago20 min
9 Instagram Post Ideas To Get 597K Views On Reels - 914
In today's episode, Brock Johnson is breaking down 9 Instagram post ideas that generated 597K views on Reels, giving you a practical framework you can apply to your own content calendar. He covers gamification tactics like most-liked comment contests and scavenger hunts, identity callout hooks ("keep watching if...", generational comparisons), and challenge-based content like the 1-mile-per-follower format and 20-minute daily workouts. He also walks through immediate action prompts, transformation reveals (before/after, Day 1 vs. Day 100, time-lapse builds), and teaching formats using whiteboards, projectors, and slideshows. Brock rounds out the list with lighter formats: the "who I do it for" joke angle, caveman talk delivery, and the bad/better/best structure for showing progression. Each of these ideas is built around a proven engagement mechanic, and he explains why they work from a psychology standpoint so you can adapt the format rather than just copy the trend. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🚨 Help Brock reach 1,000,000 followers! Follow @Brock11Johnson 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: 7 New Trial Reel Ideas To Go Viral on Instagram Watch: https://youtu.be/q5QnMXkTahk?si=Rjwb0mXzxYP8rWM7 Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000777047054 Give Me 23 Minutes, I Guarantee I Will Blow Up Your Instagram Watch: https://youtu.be/O_rsTEiUSrU?si=VMzEsdNYVLB2utBD Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000767212075 16 Easy Instagram Reels that are Proven to Go Viral Watch: https://youtu.be/h7Wkd7ziDhA?si=sWktqKtslvdrQj8z Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000763790606 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
- Aug 17, 202634 min
The Lazy Way to Grow on Instagram with Claude - 913
In today's episode, Brock Johnson is drawing a hard line on where AI belongs in his content process and where it doesn't. Claude never touches his ideas, scripts, captions, his tone, or what he actually says on camera — that's taste, and taste isn't automatable. Brock only uses AI when two things are true at the same time: He can verify the output is accurate, and people actually want the AI version of that specific task. Writing code passes that test. Writing hooks doesn't. What Claude does own is everything mechanical and repetitive that never needed a human in the first place — this is what he means by "lazy," and it has nothing to do with motivation. Brock walks through the full backend stack: Claude organizing shot lists by location and complexity, Claude Cowork driving Remotion to cut and caption footage he has already scripted and recorded, automatic file organization straight off the SD card, scheduling and format-spacing through Metricool, a repost engine that resurfaces top performers every 60–90 days, DM and comment triage sorted by urgency (not answered), true sales attribution instead of vanity metrics, and a live follower/metrics wall. None of it creates anything — it just clears the mechanical work off his plate so the only thing he's spending time on is the part only Brock can do. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🚨 Get All 9 Prompts, written out (FREE): stan.store/Brock11Johnson/p/claude-prompts-free 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯 Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: Grow On Instagram In 15 Minutes Per Day With Ai Watch: https://youtu.be/umH03jQnwI4?si=gZ0NgA570JjWChWg Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000777541133 How To Use Claude To Grow Your Instagram On Autopilot Watch: https://youtu.be/KJWaxYpcXoo?si=omAJyq9hU3o45AhK Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000776572261 How to Create VIRAL Reels, Shorts & TikToks with AI (Step-by-Step) Watch: https://youtu.be/EiCiZvC3UJg?si=a23grsbhXQ5SdRiV Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
- Aug 13, 202630 min
8 Mistakes Destroying Your Instagram (without you even realizing it) - 912
In today's episode, Brock Johnson breaks down eight mistakes that are quietly hurting your Instagram growth, even if you don't realize it's happening. He covers why deleting underperforming posts is a mistake, since bad posts can teach you just as much as your hits, and why chasing algorithm changes instead of studying your actual audience behavior keeps creators stuck. He also gets into inconsistency in posting and niche, the trap of mono-posting the same type, format, and style every time, and why hunting for hacks like hashtags and trending audio distracts from what actually moves the needle. Brock closes out with two mistakes that trip up even experienced creators: never reusing your best-performing content or reworking your flops, and misunderstanding what actually makes Stories work. He breaks down the three things Stories are built around, watch rate, tap backs, and replies, and walk through exactly which habits, like sharing feed posts to Stories or skipping engagement stickers, are working against you without you knowing it. Watch On YouTube 👉https://www.youtube.com/@BuildYourTribePodcast/videos 🔥 For More Info on the Upcoming Live Event DM “Dallas” on Instagram @brockjohnson 👉https://www.instagram.com/brock11johnson/?hl=en 🎯 Check out InstaClubHub!! For just $7! 👉 https://instaclubhub.com/flash-sale-7/ 💥 Subscribe to the InstaClubHub Newsletter For weekly top trending audios and meme templates to help you grow on Instagram! https://instaclubhub.com/newsletter/ 🤓 Related Episodes: New Instagram Stories Algorithm - How to DOUBLE Views Watch: https://youtu.be/_wJYs9iOgow?si=XAfCFCZZw-51gUyf Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000778526767 25 Psychology Tricks for Viral Reels Watch: https://youtu.be/nrkeLfjGZvM?si=MiV8dBx7aQaVwziR Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000781952788 Head of INSTAGRAM reveals secrets to GROWING in 2026 Watch: https://youtu.be/b_MGyd8TKdQ?si=TUvy08SB1rY0cd_f Listen: https://podcasts.apple.com/us/podcast/build-your-tribe-grow-your-business-with-social-media/id910990031?i=1000702036795 Connect with Brock on your fav social platform: Instagram: @Brock11Johnson TikTock: @brock11johnnson
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About Build Your Tribe | Grow Your Business with Social Media
Whether you're a seasoned entrepreneur or desperate to quit your day job, this show has you covered. Hosts Chalene and Brock Johnson bring both perspectives—whether your goal is to earn extra income on the side, or take the growth of your online business to the next level. Get top tips to build social media, grow your email list, develop digital marketing strategies, boost automated sales, and create additional streams of income on a limited budget. Learn to share your story and convert followers into loyal customers with New York Times Best Selling Author, Business Coach, and Serial Entrepreneur Chalene Johnson and her son Brock Johnson, Part-Time Entrepreneur, Speaker, and Story-Telling Strategist. Enjoy expert guest interviews and quick episodes with actionable steps. Whether you're a business owner, aspiring entrepreneur, or someone who just wants to make extra money on the side, this is your show!
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