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by Brandon Birkmeyer Personal Branding and Leadership
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- Today9 min
Why Your Content Isn't Converting | Ep. 352
Most people think they have a content problem. They think they need to post more, stay more consistent, or figure out the algorithm. But that's usually not why their content isn't working. In this episode, we break down the real issue: authority. Because when people see your content, they're immediately asking three questions: What are you known for? Why should I trust you? How do you actually help me? And if your content doesn't answer those questions quickly, it becomes difficult to convert attention into trust, opportunities, clients, or bookings. Come with me behind-the-scenes to look at how I'm building this speaking business, editing keynote videos, structuring authority content, and thinking about the "signals" that make people take you seriously online. You'll learn: Why authority matters more than content volume The hidden signals people use to judge credibility How speakers, coaches, and creators build trust online Why positioning matters more than consistency alone How to create content that makes you the obvious choice If your content gets views but isn't leading to real opportunities, this episode will help you rethink what's actually missing. — 📩 Take the Personal Brand Clarity Scorecard: https://brandsonbrands.com/scorecard 00:00 Content vs Authority 00:52 Editing for Different Platforms 01:46 Minimum Viable Credibility 04:17 Three Authority Questions 04:43 Applying Authority to Speaking 09:13 Wrap Up and Next Time This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter
- 2 weeks ago56 min
What's Really Changing in Personal Branding (AI, Proof & Standing Out Today) | Ep. 351
This episode is a little different than usual. Instead of hosting, I'm sharing a conversation where I was a guest on The Personal Brand Blueprint podcast with Dave Polykoff. We go beyond the typical "tips and tactics" and get into what's actually changing in personal branding right now—from AI and content creation to credibility, trust, and what it really takes to stand out today. We also talk through my own journey—from working on brands like Coca-Cola and Apple to building my own platform—and how my thinking on personal branding has evolved along the way. In this conversation, we cover: • Why having a "show" can accelerate your personal brand • How I grew my YouTube channel—and what most people get wrong • The shift from expertise → expression → trust • Why "proof" is becoming the new currency of personal branding • The role of AI in content creation—and where it helps (and hurts) • How to think about content strategy without overcomplicating it This is a more free-flowing, behind-the-scenes conversation—less structured, more real—and a good look at how I think about building a personal brand in today's landscape. If you're trying to stand out, build credibility, or grow your platform, there's a lot in here for you. — 🎙 Original podcast: The Personal Brand Blueprint with Dave Polykoff — 📩 Want help building your personal brand or positioning yourself as a thought leader? Learn more: www.brandsonbrands.com/scorecard
- 3 weeks ago14 min
Leading in the Age of AI: Why Great Leaders Don't Run Out of Ideas | Ep. 350
Today's episode is a little different. Instead of a traditional interview or solo breakdown, I'm sharing the audio from a recent keynote I delivered called "Leading in the Age of AI: How Leaders Stand Out Today." AI is changing how work gets done—but more importantly, it's changing how leaders are evaluated. When everyone has access to the same tools, the same information, and even the same AI-generated insights, the question becomes: How do you actually stand out? In this talk, I share a simple but powerful shift: Your personal brand isn't built on how much content you create—it's built on the quality of your ideas and how consistently you develop and share them. You'll hear: • Why most people struggle to come up with meaningful ideas • Where strong ideas actually come from (hint: it's not social media) • A simple system for capturing and organizing your thinking • How to use AI to process your ideas without replacing your perspective • How to turn everyday thoughts into content that builds your reputation This is a practical framework for leaders, creators, and professionals who want to stand out in a world where everyone can "sound smart." If you've ever felt like you're creating content but not building real authority… this episode will give you a different way to think about it. — 🎤 Interested in bringing this talk to your organization or event? Learn more: www.brandonbirkmeyer.com
- Apr 16, 20269 min
Why Rambling Kills Your Personal Brand (and How to Stop) | Ep. 349
Ever feel like someone is talking… and just won't stop? Or worse—have you ever caught yourself doing it? In this episode, I break down why rambling can quietly damage your personal brand—and what to do instead if you want to come across as clear, confident, and engaging. Based on real-world conversations at meetings, conferences, and networking events, this episode shows you how small communication habits can make a big difference in how people perceive you. If you want to improve your communication skills, build a stronger personal brand, and leave better impressions in every interaction, this is a must-listen. 00:50 Three Ways It Hurts 01:00 Be Clear Not Confusing 02:22 Stop Being Selfish 03:14 Respect Their Time 04:47 Prep Your Talking Points 06:04 Pause And Ask Questions 07:41 Small Talk Has Value 08:45 Wrap Up Key Takeaways This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter
- Apr 8, 202614 min
How to Stand Out at Conferences (3 Proven Networking Strategies) | Ep. 348
How to Maximize Conferences: Pre-Event Prep, In-Event Strategy, and Post-Event Follow-Up We all know that conferences can feel awkward without a plan. Today we discuss the three-part framework to get more out of any event: pre-event, during the event, and after the event. 00:31 Why Events Feel Awkward 01:04 Three Phase Framework 01:43 Pre Event Research 03:06 Reach Out Beforehand 05:25 During Event Strategy 10:07 After Event Follow Up 12:40 Long Term Networking Mindset This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter
- Apr 1, 202613 min
The 5 Fastest Ways to Build Credibility in Your Industry | Ep. 347
Five Fast Ways to Build Credibility in Your Industry. Today we talk about five fast, accessible ways to build credibility and reputation in any industry without becoming a full-time creator. First, write original LinkedIn articles regularly (e.g., weekly) to develop a clear perspective and demonstrate thought leadership rather than relying on AI-generated posts. Second, join a local industry group or association to build relationships and stay informed on trends. Third, attend events—both local meetups and major conferences—to learn, network, and gather ideas to fuel future content. Fourth, turn your ideas into a speech or training and volunteer to present at group meetings; record the talk and repurpose clips for LinkedIn. Fifth, create a simple speaking pitch (title, description, key takeaways) to approach meetings, podcasts, publications, and other opportunities, building a searchable portfolio of proof. 00:00 Fast Credibility Framework 01:32 Tip 1 LinkedIn Articles 05:36 Tip 2 Join Associations 07:05 Tip 3 Attend Industry Events 08:40 Tip 4 Create a Talk 11:10 Tip 5 Build a Pitch 13:23 Wrap Up Five Steps This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter
- Mar 26, 202616 min
How to Make Money as a Personal Brand (6 Proven Revenue Streams) | Ep. 346
Six Ways to Get Paid for Your Knowledge. This is how personal brands make money and grow. Today we talk about the best way coaches and creators can make money by sharing their expertise. We dive into six common revenue models including: Services (coaching, consulting, freelancing, agencies, audits, VIP days) Products (digital courses, templates, guides, physical books/journals/merch, and AI-enabled software/apps) Ads (sponsorships, brand deals, newsletter/podcast ads, YouTube AdSense) Deals (licensing/certifications, white-label training, syndication, brand licensing) Events (hosting retreats/masterminds/conferences or paid speaking/workshops) Subscriptions (paid newsletters, Patreon, memberships, masterminds) 00:00 Why Getting Paid Matters 01:34 The SPADES Framework 02:03 Services First Revenue 03:55 Scalable Products 07:11 Ads and Sponsorships 09:11 Deals and Licensing 11:24 Events and Speaking 13:30 Subscriptions and Recurring 15:27 Wrap Up and Next Steps This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter
- Mar 18, 202643 min
How Authors REALLY Become Bestsellers (PR Secrets Revealed) with Lauren Cabello | Ep. 345
Today, we talk to PR strategist and author Lauren Cabello about how nonfiction entrepreneurs, CEOs, founders, coaches, and speakers can use book PR to build a personal brand and sustained momentum rather than relying on Amazon sales alone. We dive deep into coordinating a book launch strategy, turning every placement into reusable marketing assets, how podcasts drive more sales, the value of traditional publishing for bookstore distribution, the changing landscape of AI search for authors, and building launch teams. Learn more about Lauren at: https://laurencobello.com/ Get PR help from Lauren at: https://leveragewithmedia.com/ 00:48 What Author PR Includes 02:40 Building a Launch Plan 04:03 Keeping Momentum After Launch 05:06 PR for Speakers and Coaches 07:06 Earned Media vs Podcasts 09:04 Timing and Lead Time 12:03 Publishing Choices and Deals 12:33 When to Hire a Publicist 20:46 Three PR Needle Movers 25:41 Future of Book Promotion 32:16 Traditional Publishing Benefits This is the Brands On Brands Podcast with Brandon Birkmeyer www.brandsonbrands.com Don't forget to get your own personal branding scorecard at: https://www.brandsonbrands.com/scorecard CONNECT WITH ME Connect with me on social media: https://www.brandsonbrands.com/mylinks READ MY BOOK - FRONT & CENTER LEADERSHIP I launched a new book and author website. Check it out here. https://www.brandonbirkmeyer.com/fcl CHECK OUT MY COURSES Get tactical trainings and access to one-on-one coaching! https://www.brandsonbrands.com/courses SUBSCRIBE TO THE NEWSLETTER Get the latest news and trends on all things personal branding and the creator economy. https://www.brandsonbrands.com/newsletter
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About The Brands On Brands Podcast
The Brands On Brands podcast with Brandon Birkmeyer brings you personal branding, career, and leadership tips every week! Brands On Brands is a top 10 personal branding podcast for executives, consultants, coaches, content creators & entrepreneurs! Learn how to build authority and position yourself as #1 in your industry from the world's top personal branding and content marketing experts.Want more? Get our personal branding and creator economy newsletter, Brands On Brands Weekly at:https://www.brandsonbrands.comYour host, Brandon Birkmeyer, spent 18 years crafting the marketing and brand strategy for Forbes Top 100 Brands at the largest ad agencies in the U.S. Today, he is a personal branding coach working with speakers, authors, coaches, consultants, executives, and other creators.Learn more about Brandon and his bestselling book, Front & Center Leadership at:https://www.brandonbirkmeyer.com
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