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The Mentor with Mark Bouris: Daily Summaries Delivered
by Mentored.com.au
Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth. Some business owners are on the way up and enjoying new success, others are at a turning point. Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here. Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level.
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- 2 days ago43 min
Connor and Fletcher Watson, leveraging connections and revolutionising brand content
Fletcher and Connor Watson are two brothers building a production empire, Wildfire Content, while Connor plays for the Sydney Roosters in the NRL. Here's how they're revolutionising branded content through authentic storytelling. This episode dives deep into their journey from starting a charity after a family tragedy to creating compelling documentary-style campaigns for luxury brands like Louis Vuitton, Chanel, and major clients like Hyundai. The boys break down their unique approach to "branded documentary" content, how they leverage Connor's sporting connections, and why authenticity trumps everything in today's oversaturated advertising landscape. Starting Wildfire Content from a family tragedy and charity work How to win government tenders in the production space Working with luxury brands: Louis Vuitton, Chanel, Dior The rise of "branded documentary" style content Why risk and authenticity are essential for cutting through Balancing brotherhood with business partnership Their breakout YouTube series "Off-Season" Join my exclusive Mentored+ community: https://mentored.com.au/become-a-member/ Subscribe to the Mentored newsletter here: https://the-mentored-platform-pty-ltd.myklpages.com/l/WWJGc5 See omnystudio.com/listener for privacy information.
- 2 weeks ago47 min
How Playlunch, the Band Behind “Keith”, Built Success Through Authenticity
Liam Bell turned a COVID lockdown into a seven-piece band phenomenon called Play Lunch. Now he's taking his "bogan funk" sound to America. This episode dives deep into the business of music, from building a seven-person creative team to mastering social media without losing authenticity. Liam breaks down how Play Lunch cracked the code on modern music marketing, built a devoted fanbase through deliberately imperfect branding, and turned merchandise into their financial lifeline. Plus, how they're preparing to export Australian culture to US audiences. • Building a seven-piece band during the COVID lockdown• Creating the "bogan funk" genre and Australian identity in music • Managing personalities and delegation in creative businesses• Social media strategy that prioritises authenticity over polish• Revenue models: why merch outsells streaming in modern music• Preparing Australian acts for international markets Join my exclusive Mentored+ community: https://mentored.com.au/become-a-member/Subscribe to the Mentored newsletter here: https://mentored.com.au/newsletter See omnystudio.com/listener for privacy information.
- May 18, 20261h 8m
Luxury Escapes Co-Founder: Creating a Billion-Dollar Travel Empire.
Adam Schwab grew Luxury Escapes from a bootstrapped Groupon clone into a billion-dollar travel empire without raising capital until COVID. Here's exactly how he did it. In this deep dive, Adam breaks down the contrarian moves that built one of Australia's most successful travel businesses. From accidentally discovering the travel arbitrage that competitors missed, to building competitive moats through switching costs and AI-powered personalisation. He reveals why focus beats diversification, how they turned hotel partnerships into a cornered resource, and the metrics that actually matter when building enterprise value. Join my exclusive Mentored+ community: https://mentored.com.au/become-a-member/ Subscribe to the Mentored newsletter here: https://mentored.com.au/newsletter See omnystudio.com/listener for privacy information.
- May 4, 202652 min
Creating a 3M+ Audience with Swag On The Beat
Jack Say and Isaac Gibbons turned COVID boredom into TikTok gold, then built SmartAss toilet paper from their viral comedy empire. Jack and Isaac reveal how they went from filming empty supermarket shelves during Melbourne's lockdown to creating a data-driven content machine with 15 success pillars. They break down their "orb" philosophy for protecting business partnerships, landing their product in every Coles store, and building authentic brands that audiences actually want to buy from. The 15-pillar algorithm they use to predict viral content How they turned their first TikTok video into a sustainable business Why 85% of Australian toilet paper cuts down virgin trees (and how they're disrupting this) • The "orb" concept that protects their 20-year friendship in business Their data-driven approach to brand building and audience analysis • How they got into Coles just 6 weeks after launching Why they choose recycled, Australian-made over quick cash partnerships Join my exclusive Mentored+ community: https://mentored.com.au/become-a-member/ Subscribe to the Mentored newsletter here: https://mentored.com.au/newsletterSee omnystudio.com/listener for privacy information.
- Apr 20, 202650 min
#518: $100M+ Founder on how to implement AI in your business. (Finder)
Jeremy Cabral built Finder to $100 million in revenue and 600 employees across 23 countries. Now he's using AI to revolutionise business growth at lightning speed. Jeremy walks through exactly how AI is transforming everything from customer acquisition to operational efficiency. He reveals how companies can implement AI agents to automate complex workflows, shares his framework for extracting institutional knowledge from top performers, and explains why the next 12-18 months will separate winners from losers. Join my exclusive Mentored+ community: https://mentored.com.au/become-a-member/ Subscribe to the Mentored newsletter here: https://mentored.com.au/newsletter Follow Me on Instagram, LinkedIn & YouTubeSee omnystudio.com/listener for privacy information.
- Apr 6, 202626 min
Pitch Expert: The Art of Winning the Room (And Closing the Deal)
Jonathan Pease is Australia's go-to pitch expert, working with executives from the biggest companies in the country. Here's how AI is completely reshaping the way we present and pitch. In this episode, Jonathan breaks down how AI has commoditised content creation but amplified the need for authentic human connection. We explore the critical difference between documents and presentations, why vulnerability is your secret weapon, and how to read the room in real time. Plus, Jonathan reveals his MeWe storytelling framework and explains why the future belongs to those who master taste and communication. Check out more details on the Pitch retreat here: https://www.winningtheroom.co/the-pitch-retreat-2026 Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTubeSee omnystudio.com/listener for privacy information.
- Mar 23, 202648 min
516 Andrew Sjoquist: How the Future of Business Sits Between Energy and AI
Andrew Sjoquist is building a business at the intersection of two massive shifts: energy and AI infrastructure. Australia wastes an estimated 7.2 terawatt hours of renewable energy every year due to grid constraints. At the same time, demand for data centres is exploding, driven by AI, cloud computing, and digital . WinDC is turning that inefficiency into opportunity. Instead of building traditional, multi-year data centre projects in capital cities, they deploy modular, shipping container-sized data centres directly next to wind and solar farms. These units can be live in as little as 90 days, using stranded energy that would otherwise go to waste. This isn’t just an energy play. It’s a structural shift in where and how digital infrastructure gets built. Topics we cover: • Why wasted renewable energy is becoming a commercial opportunity, not just a policy problem• How modular data centres dramatically reduce build time, cost, and risk• The growing demand for high-density compute (AI) and why traditional infrastructure can’t keep up• Why waterless cooling unlocks deployment in remote and harsh environments• Australia’s strategic position in the global race for AI infrastructure• The fundamental shift: data centres moving to energy sources, not population centres Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTubeSee omnystudio.com/listener for privacy information.
- Mar 9, 202650 min
How to Use AI Agents to Grow Your Business & Why AI Will Eliminate 50% of These Tasks by 2026
AI agents are changing how businesses operate. Daniel Vassilev has raised $42 million to scale his company, Relevance AI, which is already helping some of the world’s largest private companies automate entire teams. I sat down with Daniel to unpack what this shift actually means for businesses and for the workforce, and the practical advice on how people can use AI agents to grow their business. In this conversation we discuss: • How AI agents could eliminate up to 50% of go-to-market tasks by 2026 • Why businesses will soon recruit AI agents the same way they recruit employees • The four levels of AI autonomy every business will experience • Real examples of companies automating BDR and customer success teams • Why software engineering is the first proof that AI will transform knowledge work • How to identify which business processes to automate first • The change management strategy that actually works You can subscribe to the Mentored newsletter here: https://mentored.com.au/newsletter-sign-up Join the Facebook Group. Follow Mark Bouris on Instagram, LinkedIn & YouTube Claim $500 Bitcoin with OKX SMSF. SMSF trustees: Successfully sign-up your SMSF and getverified for an OKX SMSF trading account. Deposit $5 and receive $500 worth of Bitcoin. Eligibilityrequirements and T&Cs apply. Book a 1-1 call with the OKX SMSF team today for guidance. Offer ends 31 March 2026.See omnystudio.com/listener for privacy information.
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About The Mentor with Mark Bouris
Mark Bouris speaks to business owners and entrepreneurs, finding out what makes them tick and their plans for growth. Some business owners are on the way up and enjoying new success, others are at a turning point. Mark digs into their stories and finds out why they set out to create their own path, their challenges and where they go from here. Based on his own personal experiences and learnings, he also passes on his own guidance on how to take their business to the next level.
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