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by Tom
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The most recent episodes — sign up to get AI-powered summaries of each one.
- 5 days ago32 min
Supply chain disruption: leadership insights from XOM alum Jeff Zudock
Send us Fan Mail Supply chain disruptions, like those we're seeing now around energy supplies from the Persian Gulf, can cause long-term business and profitability impacts. Leadership skills in those tense situations can make or break a company's response to these unforeseen events. Jeff Zudock, a 35-year veteran of ExxonMobil and an expert in commercial and supply chain management, joins us to share his insights around managing a major supply disruption. Jeff shares with us details of a majo...
- 2 weeks ago34 min
EP79 The Great Kitkat Heist - using memes in a crisis, with Natalee Gibson
Send us Fan Mail Twelve tons of Kit Kat bars get stolen, and suddenly the internet is doing what it does best: turning a real-world incident into a meme factory. We dig into why that kind of viral corporate humor can be a smart PR play in the right context, and why it can also become reputation roulette when the facts change. I’m joined by Natalie Gibson, founder and CEO of Songue PR, to talk about where the “fun” ends, how to think about risk, and what crisis communication looks like when ev...
- 3 weeks ago27 min
EP78 Crisis Comms at NASA, part 4: Crisis Exercises, the media landscape and deepfakes
Send us Fan Mail A deepfake can hit your audience before your first internal briefing ends and the most “engaging” version of events is often the least true. That’s the reality we dig into with James Hartsfield, former director of communications at NASA’s Johnson Space Center, as we unpack what it takes to lead crisis communications in a changing media environment. We start with the foundation: practice. James explains why crisis exercises work best when communicators learn the system itself...
- 3 weeks ago24 min
EP77 Crisis Comms at NASA, part 3: The Columbia response and investigation
Send us Fan Mail A shuttle breaks apart on re-entry, the world demands answers, and the people closest to the story have to decide what transparency actually looks like when an investigation is just getting started. We pick back up with James Hartsfield, former director of communications for NASA’s Johnson Space Center, to talk through what happened after Columbia’s first, intense week of press briefings and why it was essential for the Columbia Accident Investigation Board to take the commun...
- Apr 18, 202620 min
EP76 Crisis comms at NASA, part 2: Challenger vs. Columbia crisis responses
Send us Fan Mail Columbia didn’t arrive when it was supposed to, and the whole world felt the silence. We sit down again with James Hartsfield, recently retired as director of communications at NASA’s Johnson Space Center, to walk through the most difficult minutes and hours after the Space Shuttle Columbia disaster and what crisis leadership looks like when every word carries consequence. He also looked back at the space shuttle Challenger response, and shares his thoughts on how differentl...
- Apr 14, 202631 min
EP75 When things go wrong in space - crisis comms at NASA, part 1
Send us Fan Mail The most frightening part of a space flight crisis is how fast it rewrites reality. One minute the plan is a routine landing and a little live education for viewers. The next, you’re choosing words that millions will remember forever. We sit down with James Hartsfield, a veteran NASA communications leader from Johnson Space Center, to talk about what it really means to be the voice of Mission Control during space flights. With Artemis II fresh in everyone’s mind, James expla...
- Apr 10, 202626 min
From the archive: Bombing at the Ariana Grande concert in England - lessons learned from the police response
Send us Fan Mail On today's episode we're revisiting the story of the terrorist bombing at the Ariana Grande concert in Manchester, England in 2017. A suicide bomber detonated a backpack bomb loaded with nails just after the concert ended, killing 22 concertgoers and injuring hundreds more. The Islamic State claimed responsibility for the attack. Our guest today, Amanda Coleman, served as the lead press officer for the Greater Manchester Police during that incident. That agency m...
- Mar 29, 202628 min
EP74 Managing social media in a crisis and building a capable team, with Lee Caraher
Send us Fan Mail One rushed reply can turn a small complaint into a full-blown brand reputation crisis, and social media makes that mistake painfully easy. We sit down with Lee Caraher, president of DoubleForte PR and author of two management books, to talk about what crisis communication really demands from leaders and teams when the pressure hits. We dig into social media crisis management, including how to map likely scenarios, create response protocols, and decide your tip-over point bef...
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About The Leading in a Crisis Podcast
Interviews, stories and lessons learned from experienced crisis leaders. Email the show at Tom@leadinginacrisis.com. Being an effective leader in a corporate or public crisis situation requires knowledge, tenacity, and influencing skills. Unfortunately, most of us don't get much training or real experience dealing with crisis situations. On this podcast, we will talk with people who have lived through major crisis events and we will tap their experience and stories from the front lines of crisis management. Your host, Tom Mueller, is a veteran crisis manager and trainer with more than 30 years in the corporate communications and crisis fields. Tom currently works as an executive coach and crisis trainer with WPNT Communications, and as a contract public information officer and trainer through his personal company, Tom Mueller Communications LLC. Your co-host, Marc Mullen, has over 20 years of experience as a communication strategist. He provides subject matt
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