EP78 Crisis Comms at NASA, part 4: Crisis Exercises, the media landscape and deepfakes

Send us Fan Mail A deepfake can hit your audience before your first internal briefing ends and the most “engaging” version of events is often the least true. That’s the reality we dig into with James Hartsfield, former director of communications at NASA’s Johnson Space Center, as we unpack what it takes to lead crisis communications in a changing media environment. We start with the foundation: practice. James explains why crisis exercises work best when communicators learn the system itself...