EP74 Managing social media in a crisis and building a capable team, with Lee Caraher

Send us Fan Mail One rushed reply can turn a small complaint into a full-blown brand reputation crisis, and social media makes that mistake painfully easy. We sit down with Lee Caraher, president of DoubleForte PR and author of two management books, to talk about what crisis communication really demands from leaders and teams when the pressure hits. We dig into social media crisis management, including how to map likely scenarios, create response protocols, and decide your tip-over point bef...