EP79 The Great Kitkat Heist - using memes in a crisis, with Natalee Gibson

Send us Fan Mail Twelve tons of Kit Kat bars get stolen, and suddenly the internet is doing what it does best: turning a real-world incident into a meme factory. We dig into why that kind of viral corporate humor can be a smart PR play in the right context, and why it can also become reputation roulette when the facts change. I’m joined by Natalie Gibson, founder and CEO of Songue PR, to talk about where the “fun” ends, how to think about risk, and what crisis communication looks like when ev...