The Game with Alex Hormozi

20. Upsell Offer. Free With Alternative Revenue Stream. | $100M Lost Chapters Audiobook

November 14, 2025·8 min·4-min readsoloself improvement
Podzilla Summary (4 min)
TLDR
A gym owner revolutionized his sales process by turning 'no' into 'yes' not through persistence, but by offering something free — a USB drive with a home workout program — and then guiding prospects into a nutrition orientation where he sold high-margin supplements. This 'no-sale sale' st

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Mentions

Books, people, and resources mentioned in this episode.

Companies

chain of 200 plus weight loss clinics

Products & Tools

USB drivesupplementsnutrition orientation

Topics

Business ModelsConsultingEntrepreneurshipProduct ManagementSalesStartups

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