The Game with Alex Hormozi

19. Attraction Offer. Free Pick Your Price. | $100M Lost Chapters Audiobook

November 14, 2025·6 min·4-min readsoloself improvement
Podzilla Summary (4 min)
TLDR
The 'free, pick your price' business model, tested during the 2020 pandemic lockdowns, turns a simple act of generosity into a high-conversion sales engine by framing payments as voluntary donations to support employees—triggering goodwill, customer control, and emotional investment, whic

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Mentions

Books, people, and resources mentioned in this episode.

People

Layla

Companies

Venmo

Topics

Business ModelsEntrepreneurshipGrowth HackingMarketingPersonal FinanceSalesSmall Business

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