The Game with Alex Hormozi

5. Free Promotions | $100M Lost Chapters Audiobook

November 14, 2025·10 min·4-min readsoloself improvement
Podzilla Summary (4 min)
TLDR
Free offers are the most powerful lead-generation tool because they generate the highest volume of leads at the lowest cost, and when structured correctly with strategic friction, they can convert into profitable customers just as effectively as paid offers. The psychological pull of 'fre

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Mentions

Books, people, and resources mentioned in this episode.

People

Dr. Dan Ariely

Books

$100 Million Leadsby The speaker (implied)

Companies

FacebookYouTubeDropboxUberNetflixClaire'sEuropean Wax CenterPublic Storage

Topics

Business ModelsDigital MarketingEntrepreneurshipGrowth HackingMarketingProduct ManagementSales

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