The Vault Unlocked

How to Get Your First SaaS Customers Without a Product (The Customer Development Framework Nobody Teaches)

May 13, 2026·37 min·5-min readinterviewbusiness
Podzilla Summary (5 min)
TLDR
Most founders build a product in isolation for 12–18 months only to find zero traction, but Colin Stewart’s journey from a failed CRM startup to building a $1M ARR service in three months reveals a better path: start with customer development before building, using a structured funnel t

Sign up to read the full summary

Free AI-powered recaps of every episode, delivered to your inbox.

Get Free Summaries →

Free forever for up to 3 podcasts. No credit card required.

Guest

C

Collin Stewart

interview on The Vault Unlocked

Mentions

Books, people, and resources mentioned in this episode.

People

Collin StewartKayvon

Books

Predictable Revenue

Companies

SalesforceUber

Products & Tools

Reply LoopOutreachSales Loft

Topics

B2b SalesEntrepreneurshipFundraisingProduct ManagementSaasSalesStartupsVenture Capital

Listen to This Episode

Get summaries like this every morning.

Free AI-powered recaps of The Vault Unlocked and your other favorite podcasts, delivered to your inbox.

Get Free Summaries →

Free forever for up to 3 podcasts. No credit card required.