The Strategy Behind Canva’s B2B Growth with Emma Robinson and Kristine Segrist
Canva's marketing success stems from a unified, non-siloed approach that blends B2B and B2C strategies, using data science and brand creativity in tandem to drive both short-term pipeline and long-term growth.
GUEST BIO
Emma Robinson is Head of B2B Marketing at Canva, leading go-to
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Emma Robinson
interview on The Dave Gerhardt Show (from Exit Five)
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