Mrs. Meyer’s: How Reinventing a Boring Category Became a Premium Brand | Monica Nassif
Monica Nassif built Mrs. Meyer’s into a cleaning powerhouse by disrupting a stale category with authenticity, fragrance innovation, and a brand rooted in her mother’s Midwestern values — then had the foresight to kill her first successful brand, Caldrea, to scale even bigger. She emphasiz
Sign up to read the full summary
Free AI-powered recaps of every episode, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.
Guest
Monica Nassif
interview on Right About Now - Legendary Business Advice
Mentions
Books, people, and resources mentioned in this episode.
People
Books
Companies
Products & Tools
Topics
Listen to This Episode
More from Right About Now - Legendary Business Advice
Brand Loyalty Is Dying: Devora Rogers on Shopper Promiscuity and Modern Marketing
Build a Brand That Sells: Lessons From Blue Moon, White Claw, and mōcean
How Mercedes-Benz, Marriott, and TIGER 21 Build Brand Loyalty | Lisa Holladay
The Hiring Crisis Is a Marketing Problem: Nicole Feenstra on Employer Branding, AI and Retention
Authenticity Is Authority: How to Build Real Influence with Jen Gottieb
The Self-Made Millionaire: Why Struggle Was His Greatest Advantage
Related episodes
From other shows on similar topics.
Why Most Brands Fail When They Try to Crack the U.S. Market | Ep. 435 with Nicole Eckels Founder of Glasshouse Fragrance
Founder's Story
I built a $2,000,000,000 business on vibes
My First Million
How This Former Teacher Went From Earning $500 a Week to Building a $2M Business | Entrepreneurship | How We Profit | E8
Young and Profiting (YAP) with Hala Taha: Entrepreneurship and Self-Improvement Podcast
Episode 529: Anastasia Soare: The Discipline That Built a Billion Dollar Brand and Why Obsession Beats Balance
Habits and Hustle
How to Make Customers Instantly Trust You & Your Product - Jeff Byers
Proven Podcast
Alison Roman's Plan to Conquer the Tomato Sauce Market
Odd Lots
Get summaries like this every morning.
Free AI-powered recaps of Right About Now - Legendary Business Advice and your other favorite podcasts, delivered to your inbox.
Free forever for up to 3 podcasts. No credit card required.