Right About Now - Legendary Business Advice

Brand Loyalty Is Dying: Devora Rogers on Shopper Promiscuity and Modern Marketing

July 3, 2026·29 min·4-min readinterviewbusiness
Podzilla Summary (4 min)
TLDR
Brands can no longer rely on traditional loyalty or linear purchase funnels; success comes from understanding real consumer behavior through human-centered research, embracing emotional engagement, and turning insights into bold thought leadership. The future belongs to those who rewrite

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Guest

D

Devora Rogers

interview on Right About Now - Legendary Business Advice

Mentions

Books, people, and resources mentioned in this episode.

People

Devora RogersRyan Alford

Books

Fire in the Zooby Devora Rogers, John RossInfluencing Shopper Behaviorby Rebecca Brooks

Companies

Alter AgentsGoogle

Research & Papers

Zero Moment of Truth

Topics

BrandingEntrepreneurshipFundraisingMarketingResearchStartupsVenture Capital

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