Right About Now - Legendary Business Advice

The Hiring Crisis Is a Marketing Problem: Nicole Feenstra on Employer Branding, AI and Retention

September 8, 2026·38 min·6-min readinterviewbusiness
Podzilla Summary (6 min)
TLDR
Work has been historically marketed as a negative, which creates a systemic hiring problem; reframing jobs as compelling opportunities through storytelling and strategic marketing can close the gap between employers and talent. The real issue isn’t a lack of workers or jobs—it’s a failure

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Guest

N

Nicole Feenstra

interview on Right About Now - Legendary Business Advice

Mentions

Books, people, and resources mentioned in this episode.

People

Nicole FeenstraRyan Alford

Books

The Lean Startupby Eric Ries

Companies

DNA Agency

Topics

Business ModelsDigital MarketingEntrepreneurshipMarketingStartups

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