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Duo On Air Podcast: Daily Summaries Delivered
by Duo Collective
Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.
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- 3 days ago45 min
#224: Building Community for Small-Town Women in Business, with Theresa of Made Here
Networking events have a way of leaving you more drained than when you walked in, buttoned up with a stack of business cards, wondering if anyone in the room even saw you. Court sits down with Theresa Schroeder, founder of Made Here, a community for small town Wisconsin women in business, to talk about building the room where none of that happens.Theresa spent a decade building a massive team in network marketing before she walked away and started completely over, teaching women about social media and personal branding until that turned into something bigger. Now Made Here gives small town women a room with no name tags and nobody checking your follower count at the door, and you leave with the woman you're already texting on the drive home.Inside this episode:Why Theresa niched all the way down to Wisconsin instead of building something bigger, and how that's exactly what made the room feel realThe phrase she keeps coming back to, human first always, and how it shapes the second someone walks through the doorWhat made her bring in a brand strategist instead of piecing something together in Canva, even though she loves Canva and is good at itTheresa married a fifth generation potato farmer and moved back to the small Wisconsin town she once swore she'd leave, and it took an entry level job with nowhere to go before she found her way into network marketing, built a team for ten years, and had to figure out who she was without it. Made Here is what she built once she stopped chasing a bigger stage and started building a smaller room instead.Episode Show Notes: https://duocollective.com/blog/finding-a-business-communityTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
- 2 weeks ago55 min
#223: The Pricing Conversation Nobody Wants to Have
Most service providers price based on what they think the market will bear — not on the actual value they deliver. This episode breaks down the psychology and strategy of pricing in a way that makes it feel less scary and a lot more intentional, using real frameworks from brand strategy.Talking pointsHow your brand positioning directly dictates your pricing ceilingThe "stranger on the street" test for knowing if your price matches your presenceWhat undercharging actually signals to potential clients (it's not what you think)How Abbey and Court have each navigated pricing pivots in their own businessEpisode Show Notes: https://duocollective.com/blog/service-pricing-conversationTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
- Jun 22, 202641 min
#222: How to Build a Personal Brand When the Brand Is You
Being the face of your own business is a little weird... You need a website that's your face, a photo shoot that's your face, and somewhere in there you start wondering whether you've become a narcissist or just a small business owner doing her job.In this episode, Court sits down with Shannon, decluttering educator and host of the top 1% Paring Down Podcast, to talk about what it takes to put yourself at the center of your brand and feel good about it. Shannon went from posting on a private account for friends to 180,000 followers off a single reel, and how that wasn't just luck. It took nine months of showing up before any of it clicked.Inside this episode:Why people choose you over the hundred other accounts teaching the same thing, and how to lean into that instead of fighting itThe boundary Shannon set on day one that protects her family and keeps her brand sustainable for the long haulHow to stay yourself when the algorithm is begging you to copy everyone else, including a single habit that fuels imposter syndromeShannon brings a wild and varied story to all of it, a psychology degree, a stint as a professional vocalist, a Miss New York title, and years as a reality TV producer, and now she's a Penguin Random House author with her book Don't Save the Good Stuff landing in 2027. Her whole philosophy comes down to giving away everything you know for free and trusting the right people will still want to work with you, which, full disclosure, is exactly how she found Duo.Grab the Links Here:Episode Show Notes: https://duocollective.com/blog/building-a-personal-brand Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
- Jun 8, 202645 min
#221: The "Good Enough" Website Trap
Your website might look fine on the surface, but could it be quietly costing you leads? In this episode, we're unpacking the "good enough" website trap: the hidden conversion leaks that cause potential clients to leave before they ever inquire. From unclear homepage messaging and service pages that focus on features instead of transformation, to contact forms that create friction and inconsistent branding that erodes trust, we're sharing the biggest website mistakes we see small business owners make and how to fix them. Plus, we'll walk you through a simple 10-minute website audit you can do today to see your site through the eyes of a complete stranger. Because before you spend another dollar on marketing, you need to make sure your website is actually converting the traffic you're already getting.Episode Show Notes: https://duocollective.com/blog/good-enough-website-trapLinks Mentioned in This Episode: #157: https://duocollective.com/blog/the-secret-to-consistent-website-updates Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
- Jun 1, 202626 min
#220: What Our Branding Clients Get That DIYers Don’t See
DIY branding can absolutely get you started, but what happens when you're ready to build a brand that's memorable, strategic, and built for long-term growth? In this episode, we're pulling back the curtain on our branding process and sharing what actually goes into professional branding beyond a logo. From strategy, research, and storytelling to custom assets, brand guidelines, and the client experience itself, we're breaking down the biggest differences between DIY branding and a brand designed to grow with your business. Episode Show Notes: https://duocollective.com/blog/whats-in-our-branding-packageTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
- May 29, 202642 min
#219: The Science of Memorable Brand Taglines [REPLAY #164]
We're bringing back one of our most-loved episodes all about the science behind memorable brand taglines. Learn why some taglines stick, what makes them effective, and three simple ways to create a tagline that captures your brand and keeps you top of mind. Plus, don't miss our free Tagline Prompt Builder! Links Mentioned in This Episode: https://duocollective.com/free-brand-tagline-generatorEpisode Show Notes: https://duocollective.com/blog/the-science-of-memorable-brand-taglinesTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
- May 18, 202635 min
#218: We Built an AI Tool That Audits Your Website
We built an AI-powered website audit tool that scores your site for both SEO and GEO (Generative Engine Optimization) — meaning how well your business shows up in Google and AI tools like ChatGPT and Perplexity. In this episode, we’re pulling back the curtain on how we built it, what GEO actually means, why search is changing fast, and the exact five categories we use to audit a website’s visibility online. Plus, we’re sharing what surprised us most during beta testing and why this tool became the perfect roadmap for SEO On Tap students.Episode Show Notes: https://duocollective.com/blog/ai-audit-tool-for-websitesLinks Mentioned in This Episode:https://duocollective.com/seo-on-taphttps://duocollective.com/blog/how-to-get-ai-mentionshttps://duocollective.com/blog/write-the-best-seo-title-and-meta-descriptionhttps://duocollective.com/blog/what-is-chatgpt-and-why-should-you-careTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
- May 11, 202630 min
#217: How To Build an SEO Strategy That Actually Makes You Money
If SEO has started feeling overwhelming lately, today's episode is here to simplify things. We’re breaking down how to build an SEO strategy that actually supports your bottom line, not just your traffic. From prioritizing the pages that already make you money to creating content your audience actually cares about, we’re walking through the 5 shifts we’d focus on if we were starting today. Plus, we’re talking consistency, SEO maintenance, and why simpler usually wins in 2026!Episode Show Notes: https://duocollective.com/blog/make-money-with-seoTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
About Duo On Air Podcast
Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.
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