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Duo On Air Podcast: Daily Summaries Delivered
by Duo Collective
Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.
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- Today33 min
#229: Why Your Brand Stops Looking Like You
You paid for a brand, you loved it on launch day, and somewhere along the way it stopped looking like you. If your Instagram, your website and your proposals all look like they came from three different businesses, you're dealing with inconsistent branding, and you are in very good company.In this episode, we break down what the heck happened, the three buckets almost every business owner falls into, and how to tell whether you outgrew your brand or just got tired of looking at it.Whether you saw yourself in one of these three buckets, or you have a brand you love and just don't know how to use it, Court's free training is for you. How to Actually Use Your Brand When You're Not a Designer is happening Thursday, November 12. Register for the free training here.Episode Show Notes: https://duocollective.com/blog/why-branding-feels-inconsistentLinks Mentioned in This Episode:#7: https://duocollective.com/blog/brand-strategy-vs-brand-design#22: https://duocollective.com/blog/4-reasons-it-might-be-time-to-rebrand-your-business#142: https://duocollective.com/blog/your-permission-to-break-some-brand-rulesTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
- 1 weeks ago35 min
#228: Your Content Is Watermarked Now. Don't Panic.
You’ve seen the headlines: your AI content is watermarked now. So is AI content bad for SEO? Is Google about to punish you for using ChatGPT on your About page? (Short answer: no.)In this episode, we explain what AI watermarking actually is (spoiler: it’s a pattern in word choice, not a stamp on your work). We also cover why AI detectors are the real thing to watch out for, and what Google and the experts at NP Digital are saying about rankings. Plus, we answer the big question: who owns AI-generated content?We also share exactly how we use AI at Duo, why a watermark remover isn’t worth your time, and three things you can do this week to make sure your content stands out.Episode Show Notes: https://duocollective.com/blog/is-ai-content-bad-for-seoTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
- Sep 28, 202630 min
#227: What your Brand Says When You're Not in the Room
Right now someone is forming an opinion about your business. Maybe they opened your newsletter, clicked the link in your email signature, found one of your pins, or ChatGPT sent them your way. You aren't there to charm them or explain anything, so your brand has to make that first impression for you.This week we're talking brand touchpoints: every moment a client or potential client interacts with your business, especially the ones you aren't there to steer. Your logo and colors are the balloon arch at the party. The touchpoints are everything your guests actually walk through, from the invitation to the goodie bag on the way out. If the welcome feels cold, the gorgeous balloon arch won't save you.In this episode, we cover:Why brand identity is only half the picture, and what brand experience coversHow consistency builds trust (hello, mere exposure effect) and why people judge your website in about 50 millisecondsThe Primally Pure example: what it looks like when every touchpoint tells the same story7 touchpoints your clients notice that you might not: your email signature, inquiry auto-reply, out-of-office, proposal, invoice, onboarding emails, and offboardingA look inside our own auto-reply, OOO, and proposal (confetti GIF included 🥂)The Brand Walk: how to audit every touchpoint in one sitting using three questions. Does this sound like me? Does this look like me? Does this make the next step obvious?How to sort your fixes by impact and effort so you don't try to overhaul everything in a dayWhy offboarding is the touchpoint most people fix last and should fix first3 quick wins to knock out this weekOne polished touchpoint is nice. Seven of them working together is a brand that sells while you sleep. Pick one this week and make it feel like you.Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
- Sep 18, 202655 min
#226: SEO Retainer or One-Time Project: Which SEO Package Is Right for You
Most people come to us asking about an SEO retainer first — that's just how the industry trained them to think. We do it differently: four doorways in, from DIY to a single day to a three-month foundation to an earned retainer. In this episode, we cover why we won't sell a retainer on day one, how we match people to the right package, and a few things we refuse to sell at all.Links Mentioned in This Episode: #110: https://duocollective.com/blog/a-peek-inside-diy-seo-course#132: https://duocollective.com/blog/seo-results-from-real-clients#162: https://duocollective.com/blog/how-long-does-seo-take#201: https://duocollective.com/blog/seo-foundationsTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
- Aug 10, 202632 min
#225: The September Reset: What to do in August so Q4 doesn't Blindside You
September hits like a wall for most small business owners — suddenly everyone wants to book and you're scrambling. This episode is the "August prep guide" your listeners didn't know they needed: specific, practical moves to make before fall arrives so you can ride the wave instead of drown in it.Talking pointsThe 4 business systems worth locking down before September (onboarding, inquiries, proposals, scheduling)How to start warming your audience in August so they're ready to buy in SeptemberWhat to do with your website before fall traffic picks upAbbey and Court's personal August checklist — what they're actually doingEpisode Show Notes: https://duocollective.com/blog/business-checklist-before-q4Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
- Jul 27, 202645 min
#224: Building Community for Small-Town Women in Business, with Theresa of Made Here
Networking events have a way of leaving you more drained than when you walked in, buttoned up with a stack of business cards, wondering if anyone in the room even saw you. Court sits down with Theresa Schroeder, founder of Made Here, a community for small town Wisconsin women in business, to talk about building the room where none of that happens.Theresa spent a decade building a massive team in network marketing before she walked away and started completely over, teaching women about social media and personal branding until that turned into something bigger. Now Made Here gives small town women a room with no name tags and nobody checking your follower count at the door, and you leave with the woman you're already texting on the drive home.Inside this episode:Why Theresa niched all the way down to Wisconsin instead of building something bigger, and how that's exactly what made the room feel realThe phrase she keeps coming back to, human first always, and how it shapes the second someone walks through the doorWhat made her bring in a brand strategist instead of piecing something together in Canva, even though she loves Canva and is good at itTheresa married a fifth generation potato farmer and moved back to the small Wisconsin town she once swore she'd leave, and it took an entry level job with nowhere to go before she found her way into network marketing, built a team for ten years, and had to figure out who she was without it. Made Here is what she built once she stopped chasing a bigger stage and started building a smaller room instead.Episode Show Notes: https://duocollective.com/blog/finding-a-business-communityTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
- Jul 13, 202655 min
#223: The Pricing Conversation Nobody Wants to Have
Most service providers price based on what they think the market will bear — not on the actual value they deliver. This episode breaks down the psychology and strategy of pricing in a way that makes it feel less scary and a lot more intentional, using real frameworks from brand strategy.Talking pointsHow your brand positioning directly dictates your pricing ceilingThe "stranger on the street" test for knowing if your price matches your presenceWhat undercharging actually signals to potential clients (it's not what you think)How Abbey and Court have each navigated pricing pivots in their own businessEpisode Show Notes: https://duocollective.com/blog/service-pricing-conversationTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
- Jun 22, 202641 min
#222: How to Build a Personal Brand When the Brand Is You
Being the face of your own business is a little weird... You need a website that's your face, a photo shoot that's your face, and somewhere in there you start wondering whether you've become a narcissist or just a small business owner doing her job.In this episode, Court sits down with Shannon, decluttering educator and host of the top 1% Paring Down Podcast, to talk about what it takes to put yourself at the center of your brand and feel good about it. Shannon went from posting on a private account for friends to 180,000 followers off a single reel, and how that wasn't just luck. It took nine months of showing up before any of it clicked.Inside this episode:Why people choose you over the hundred other accounts teaching the same thing, and how to lean into that instead of fighting itThe boundary Shannon set on day one that protects her family and keeps her brand sustainable for the long haulHow to stay yourself when the algorithm is begging you to copy everyone else, including a single habit that fuels imposter syndromeShannon brings a wild and varied story to all of it, a psychology degree, a stint as a professional vocalist, a Miss New York title, and years as a reality TV producer, and now she's a Penguin Random House author with her book Don't Save the Good Stuff landing in 2027. Her whole philosophy comes down to giving away everything you know for free and trusting the right people will still want to work with you, which, full disclosure, is exactly how she found Duo.Grab the Links Here:Episode Show Notes: https://duocollective.com/blog/building-a-personal-brand Tuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/
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About Duo On Air Podcast
Abbey Oslin and Courtney Petersen are Minnesota-based marketing experts, educators, and co-founders of boutique marketing agency Duo Collective, which specializes in SEO, social media strategy, and branding for small business owners and creative entrepreneurs. To learn more about Duo Collective, or to inquire about working with our team, head over to www.duocollective.com.
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