#223: The Pricing Conversation Nobody Wants to Have

Most service providers price based on what they think the market will bear — not on the actual value they deliver. This episode breaks down the psychology and strategy of pricing in a way that makes it feel less scary and a lot more intentional, using real frameworks from brand strategy.Talking pointsHow your brand positioning directly dictates your pricing ceilingThe "stranger on the street" test for knowing if your price matches your presenceWhat undercharging actually signals to potential clients (it's not what you think)How Abbey and Court have each navigated pricing pivots in their own businessEpisode Show Notes: https://duocollective.com/blog/service-pricing-conversationTuesday Tips & Sips: https://duocollective.com/subscribeInstagram: https://www.instagram.com/duoonairpodcast/