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SEO for Established Entrepreneurs: The Basic B: Daily Summaries Delivered
by Brittany Herzberg | SEO Coach & Lead Gen Strategist
As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO!This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered!We’ll cover questions like:How does improving SEO help me get found online?How often should I update my SEO strategy?How do I know my SEO strategy is working?How frequently do I have to post blogs?What’s the first step to doing SEO?Does SEO require coding?How much time is SEO going to take?How long does SEO optimized content last?Is SEO still relevant with the rise of AI & SGE?
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 5 days ago9 min
You're NOT Too Late for SEO (& Other Things I'll Keep Saying)
“You’re totally capable of doing SEO on your own—my story is proof!” There's a lot of bologna out there on the internet about a lot of different topics, but especially about SEO. I hosted an in-person SEO workshop recently where we got to talk about a lot of the nuttiness that’s out there. That whole exchange made me realize some of what I say on repeat. I thought it would be fun to bring some of my most repeated phrases into an episode & dig into them a bit more! (If you’ve been in my wo...
- 1 weeks ago12 min
My SEO Journey & What I Built Because I Didn’t Have It
No SEO coach. Zero budget to hire an agency. Just me, some YouTube trainings, a handful of freebies, & a whole lot of trial and error. In this episode, I'm walking you through my SEO journey, from the accidental win that got me curious to the scattered years of piecing it all together, and how every bit of it shaped the way I teach SEO today. → Get the full show notes & sign up for the November SEO Challenge here: https://brittanyherzberg.com/blog/my-seo-journey-and-what-offer-i...
- 2 weeks ago12 min
SEO Q+A: How to Use SEO to Show Up in AI Searches
I heard you! You want to know what it’s going to take to show up in AI search. You also want to know if you can do keyword research in Claude or create meta descriptions in ChatGPT. …so I made an entire Q+A episode for you about all things SEO and AI! In this one I’m getting specific about where AI can be helpful, where it hurts your SEO, & what I said that floored my SEO Sprinters on a recent coaching call. → Get the full show notes here! https://brittanyherzberg.com/blog/seo-q-a-how-to-...
- 3 weeks ago14 min
5 Mistakes I Made in My SEO Journey & How My Approach Changed
Funny thing about being an SEO coach… people assume you’ve never made an SEO mistake. (LOL) This entire episode is about to show you just how wrong that assumption is! From website SEO oopsies, to podcast SEO oh nos, to me finally figuring out the most effective and efficient approach to SEO—you’re gonna hear it all. Tune in and save this one as a reminder that even when you think you’re messing it all up, you’re doing a great job just by making yourself aware of the SEO opportunities availab...
- Oct 2, 20268 min
How to Find the Keywords Your Dream Clients Are Googling
"How do I know the keywords my dream clients are actually Googling?" If I had a dollar for every time someone asked me that question... 😂 I've never taught keyword research as a standalone workshop because there's so much more to it than just handing you a list of words. There’s a deeper exploration—one that starts with you. And that’s exactly what I’m walking you through in this episode, so jump in already! → Join the October 5th SEO Sprint (just 2 seats left): https://brittanyherzberg.com/s...
- Sep 25, 202639 min
Getting Found in AI Searches | Meg’s SEO Success Story
“Everything is becoming SEO-ified! Every platform is really prioritizing that. So it’s more important now than ever that every business owner have their SEO done.” Once you’ve got SEO in place, you’re then able to use the data to shift your marketing efforts so they’re even MORE effective for you. But you have to start with your website SEO. Meg’s SEO story showcases this whole process so beautifully! If you’re new here… Megan Yelaney is my business coach, a dear friend, and—as of last year—a...
- Sep 18, 202614 min
What You Actually Mean When You Say You Hate Blogging
You say "I hate blogging" and think that's the whole story. But boy, oh boy—it is not. There are 3 things hiding behind that sentence & once you know which one it is for you, you’ve got a clear game plan on how to make blogging doable for you. —— This episode is just in time for this training… → Save a Seat for The Content Fix with Meg: https://meganyelaney.com/content-fix-brittany Join through ^^this unique link & you’ll get a BONUS training with me on October 2nd on how to tak...
- Sep 11, 202628 min
SEO Sprint Success w/ Burnout Coach Mary Hodson
Mary used to think SEO was scarier than doing CPR. Mary, Mary Hodson… who’s a healthcare worker. 😂 After going through my SEO Sprint, she changed her tune. And she’s joining me for this case study interview to tell you all about it! She's a Burnout Recovery Coach for Rad Techs & other healthcare workers. She came into the SEO Sprint in the middle of launching a new membership—and 14 other things. Mary decided there was never going to be a “good time” to do SEO, so she just went for ...
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About SEO for Established Entrepreneurs: The Basic B
As an established entrepreneur, you find yourself “stuck” relying on social media as your main marketing strategy. Whether you love or hate social media, I’ve got news for you… There’s a better, more sustainable way to market your business—using SEO!This show delivers actionable tips to help you maximize your marketing efforts, attract more of those warm-to-hot leads, & (finally) get your questions about SEO answered!We’ll cover questions like:How does improving SEO help me get found online?How often should I update my SEO strategy?How do I know my SEO strategy is working?How frequently do I have to post blogs?What’s the first step to doing SEO?Does SEO require coding?How much time is SEO going to take?How long does SEO optimized content last?Is SEO still relevant with the rise of AI & SGE?
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