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Blu Thread Conversations: The Ultimate Business Podcast for People, Culture, and Employer Brand Strategies: Daily Summaries Delivered
by Blu Ivy Group
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- Mar 23, 202627 min
OK, But Why? The Strategic Problems Beneath Employer Branding
Are you struggling with employee retention, hiring challenges, or misaligned leadership? If you're still asking “why are we doing this?” at the end of a project—you're solving the wrong problem. The most successful organizations dig deeper early and align around what truly drives performance: people, culture, and leadership. In this episode of Blu Thread Conversations, Joey Frosst (Head of Business Development at Blu Ivy Group) breaks down why most organizations are solving the wrong proble...
- Feb 8, 202641 min
Leadership Behaviours That Drive Growth
What truly drives sustainable business growth? It’s not strategy alone, it’s leadership behaviour, culture, and the employer brand lived every day. In this episode of Blu Thread Conversations, hosts Leandra Harris and Stacy Parker of Blu Ivy Group sit down with Bill Williams, leadership expert, author of "Electric Life," and keynote speaker, to unpack the leadership behaviours that fuel performance, engagement, and growth. Together, they explore: • Why emotional intelligence is now a non-ne...
- Jan 6, 202631 min
From Culture to Impact: How People Strategy Drives Business Results
Culture is no longer a “people initiative.” It’s a business strategy. In this episode of Blu Thread Conversations, Blu Ivy Group Co-Founders Leandra Harris and Stacy Parker sit down with Keri Fraser, Chief People Officer at Westland Insurance Group, to explore how culture, leadership, and employer brand are shaping business performance. Keri shares how Westland embedded culture into its five-year “2030 Level Up Plan,” why accountability is a form of care, and how leaders operationalize cultur...
- Jan 6, 202635 min
The 6 Employer Branding Trends Shaping 2026
As we step into 2026, employer branding is entering a new chapter. EVP can no longer live as a recruitment message. It must operate as a human contract, guiding leadership decisions, shaping daily employee experience, and holding up in a world where talent can verify everything in real time. In this episode of Blu Thread Conversations, Blu Ivy Group founders Leandra Harris and Stacy Parker—recognized employer brand and culture experts—explore the six trends shaping employer branding and cultu...
- Nov 13, 202532 min
EVP Was Never Meant to Be a Tagline
In this episode of Blu Thread Conversations, hosts Leandra Harris and Stacy Parker, founders of Blu Ivy Group, a global employer brand and culture consultancy, unpack one misunderstood topic in the world of work: the Employee Value Proposition (EVP). Too often, EVPs are reduced to taglines, posters, and recruitment campaigns, but as Stacy and Leandra reveal, a true EVP is a leadership tool, a cultural compass, and a two-way promise between organizations and their people. 👉 What you'll learn i...
- Oct 15, 202532 min
In their shoes: Crocs’ Employer Brand Journey
Watch the full episode: YouTube Learn more: www.bluivygroup.com
- Sep 26, 202523 min
Rebuilding Trust: What to Do After a Reputation Crisis
Blu Thread Conversations Ep.16 When workplace trust is broken, the stakes are high — for leaders, employees, and your organization’s reputation. In this episode of Blu Thread Conversations, Blu Ivy Group founders and global employer brand experts Leandra Harris and Stacy Parker share what leaders must do when their company faces a reputation crisis. Why this matters: 63% of a company’s market value is tied to reputation 75% of crises are “smoldering” for 12–18 months before they explode Tru...
- Aug 19, 202518 min
Values Are Having a Moment — Make Yours Count
Watch the full episode: YouTube Learn more: www.bluivygroup.com
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About Blu Thread Conversations: The Ultimate Business Podcast for People, Culture, and Employer Brand Strategies
Are you a Chief Human Resource Officer (CHRO) or business leader passionate about transforming your organization's people experience and culture? Do you aim to be an effective change agent? Welcome to 'Blu Thread Conversations', the go-to podcast designed for HR leaders actively shaping and creating impact for their organizations.Crafted for passionate CHROs and HR leaders, ‘Blu Thread Conversations’ offers valuable insight on how your employer brand strategy and Employer Value Proposition (EVP) can drive measurable business impact by elevating employee experience, accelerating diversity, equity, and inclusion (DEI), and reducing organizational risk by ensuring a robust pipeline of top talent.Each episode on 'Blu Thread Conversations' features insightful conversations with top HR, Marketing, and Communications leaders from some of the world's top organizations. Together we will share experiences and learnings from building impactful human-centred people
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