Free Daily Podcast Summary
Do This, NOT That: Marketing Tips with Jay Schwedelson: Daily Summaries Delivered
by GURU Media Hub
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
Latest Episodes
The most recent episodes — sign up to get AI-powered summaries of each one.
- 5 days ago11 min
What’s Up THIS WEEK?! 🟠AI Visibility Has Changed!🟠Mountain Dew Soap? Dancing With The Stars? | Ep. 565
Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤAsk ChatGPT the same question on Tuesday and again on Friday and you will probably get two different answers, with two different sets of sources. That is the uncomfortable finding Jay Schwedelson digs into here, using fresh data on how violently AI citations churn from one day to the next, plus the weekly routine that keeps your brand tracking honest instead of comforting. There is also a Mountain Dew body wash situation that nobody was prepared for.ㅤBest Moments: Why 69% of AI sources shift from one day to the next Reddit's share of ChatGPT citations collapsed 86% in about a month Half of everything AI engines cite is less than thirteen weeks old Pick the 10 questions that actually influence someone buying from you The incognito browser step most people skip, and why it ruins the data The two prompt lines that stop AI from flattering your brand Mountain Dew body wash at Walmart, and the obvious follow-up question
- 6 days ago13 min
SPECIAL SERIES ==> NEW TIPS! AI Email Summaries! <== | BATHROOM Break #125 COLLAB: The Marketing Millennials + Do This, Not That
Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤTurns out the emails winning in an AI-summarized inbox are the ugly ones. Jay Schwedelson and Daniel Murray pick up the live text conversation from last week with fresh data on what Gmail, Apple Mail, and Copilot are actually pulling out of your sends, and the fix involves bullet points and a formula that fits in two hundred characters. There is also a genuine moral crisis about cheating on your barber, which somehow sets the tone for everything after it.ㅤBest Moments: The haircut dilemma, and whether you can book with another stylist without earning the death stare AI summaries pull 29 words on average, so the first 150 to 200 characters carry the whole email Action plus product plus deadline, the formula lifting click-through rates around 19 percent Bullets are ugly and they work, with pull rates of 77 percent in Gmail, 84 in Apple Mail, 92 in Copilot Why vague, spammy headlines fall apart once a summary has to describe themㅤ Over 70% of people say they are fine with AI reading their inbox to surface deals
- 1 weeks ago20 min
SPECIAL GUEST!! Tracy Beavers 🤔 Do You Actually Need A Business Coach? | Ep. 563
Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤListen to Tracy's podcast, Create Online Business Success, which features her episode with Jay from about a year ago. Visit tracybeavers.com to reach her through the contact button and browse her free marketing resources. Follow Tracy Beavers on LinkedIn.ㅤNearly 700 episodes in and business coaching had somehow never come up, which is strange given how many people started calling themselves one around 2020. Tracy Beavers has actually been doing it at an elite level for two decades, and she gets refreshingly blunt with Jay Schwedelson about real price tags, the bad actors taking $50,000 for nothing, and the one sentence that should make you walk away from a sales call immediately. Also settled here: Romance, Arkansas is a real place, and brides drive there just for the postmark.ㅤBest Moments: Everyone at the top of their game has a coach, athletes and Warren Buffett included Two signs it is time to hire someone, and one of them is how you talk to yourself Where business coaching stops and actual therapy needs to start How to properly vet a coach before you hand over a single dollar Real numbers on what an engagement costs, and why the range is the Wild Wild West Why the access you get between calls matters more than the calls themselves
- 1 weeks ago9 min
What’s Up THIS WEEK?! 🤖 What Is Astra?(new ChatGPT) ➕ Alix Earle? ➕ Theranos? | Ep. 562
Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤRecording from the road because the week refused to cooperate, Jay Schwedelson gets into why OpenAI's new Astra model is not the upgrade most marketers think it is - it won't write you better copy, but it will take the repetitive junk off your plate. There's also a date on the calendar that quietly changes what your content should be about for the rest of the year, and most teams are going to miss it. Then things go completely sideways into a documentary trailer and a televised double date that genuinely should not exist.ㅤBest Moments: What Astra actually is, and why better images and better copy are the wrong thing to expect The kind of prompt that sends the model on a real competitive research mission instead of a lookup The repetitive task hiding in every marketing org that should be first in line Why September 15th flips what people are actually willing to download The consumer-side play that goes past Black Friday and Cyber Monday A documentary trailer so bizarre it hijacked the back half of the episode
- 1 weeks ago10 min
SPECIAL SERIES ==> 🚨 Your Preheader Is About To Be Hijacked <== | BATHROOM Break #124 COLLAB: The Marketing Millennials + Do This, Not That
Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤYour prettiest email might be the thing quietly costing you opens. Jay Schwedelson and Daniel Murray dig into AI summaries, the feature already rewriting preheaders inside Gmail, Apple Mail, and Copilot, and why the first 150 characters of your send now matter more than the design around them. There's also a detour into Burning Man, five straight years of Coachella, and Daniel's firm position on tents.ㅤBest Moments: Daniel explains what live text actually is and why AI put it everywhere The one email thing Jay says will matter most over the next twelve months Copilot hits thirty million paid users and why that changes B2B email What counts as live text, and why your JPEG and your alt text do not Half your preheaders will not be your preheaders within six months The prettiest email stops winning and email structure rewinds fifteen years
- 2 weeks ago7 min
ULTIMATE Webinar Secrets! ALL NEW!! | Ep. 560
Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤSeptember is quietly one of the best months of the year to run a webinar, and almost nobody plans for it because August burned them. Jay Schwedelson walks through the show-up rate data that flips the calendar on its head, plus a one-word tweak to your event name that lifts registrations on its own. There's also fresh Goldcast data on the single best day to run a webinar, and it's the day 92% of marketers refuse to touch.ㅤBest Moments: Why September has the second-highest webinar show-up rate of the year and August has the worst The recycling move that lets you launch a September webinar without creating anything new "Webinar" is the category, not the name, and calling it that is costing you registrations Worldata data showing a 24% registration lift from swapping "webinar" for "insider session" The one extra word that adds another 12% lift to your registration rate New Goldcast data on why Friday between 11 AM and 2 PM Eastern beats Tuesday, Wednesday, and Thursday Only 7.4% of webinars happen on Fridays, and what that gap means for you
- 2 weeks ago10 min
What’s Up THIS WEEK?! NEW!! Show Up IN AI? Reddit Ad News? 🏝️ LOVE ISLAND?🏝️ | Ep. 559
Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤMASSIVE thank you to our Sponsor, CallRail!CallRail is the AI-powered lead intelligence platform that helps marketers prove exactly what’s driving results. With CallRail, you can connect every call, text, chat, and form submission directly to the campaign that generated it so you finally know what’s working and where to double down.Plus, with built-in AI conversation intelligence, CallRail analyzes your customer conversations, captures leads 24/7, and gives you deeper insights into what your prospects actually care about.If you’re tired of guessing about your marketing ROI and want real data behind your campaigns, CallRail has you covered.Start a Free Trial Here: https://www.callrail.com/dothisㅤUpdating an old stat on a page you forgot about sounds like housekeeping, not strategy, but new data says it is one of the biggest levers for getting cited when someone asks AI a question. Jay Schwedelson breaks down what actually earns those citations, why Reddit and X just made opposite bets on lead gen forms, and the three video openers pulling the most watch time on Instagram right now. There is also a Love Island take nobody asked for.ㅤBest Moments: New AirOps data showing over 70% of pages ChatGPT cites were updated within the last 12 months Why adding the current year or month to your offer titles lifts your odds of showing up in AI results The single ad format that beats everything else across LinkedIn, Meta, and X Reddit is killing on-site lead forms while X quietly brings theirs back Adam Mosseri says watch time is the whole game for organic reach on Instagram The three video hooks people are actually staying for, and the intro you should drop immediately
- 2 weeks ago8 min
SPECIAL SERIES ==> 🔍 The X Search Trick Nobody Is Using <== | BATHROOM Break #123 COLLAB: The Marketing Millennials + Do This, Not That
Partner with Jay: https://www.jayschwedelson.com/contactㅤCheck out Jay Schwedelson's new book: Stupider People Have Done It All net proceeds are donated to The V Foundation for Cancer Research, let's kick cancer's butt: https://www.amazon.com/Stupider-People-Have-Done-Marketing/dp/1637635206ㅤSubscribe to Jay's newsletter for weekly marketing tips and tactics: https://www.jayschwedelson.com/newsletterㅤRegister for GuruConference (FREE + VIRTUAL!) https://www.guruconference.comㅤCheck out Eventastic (FREE + VIRTUAL!) https://www.eventastic.comㅤConnect with Jay on LinkedIn: https://www.linkedin.com/in/schwedelson/Check out Jay's YouTube channel: https://www.youtube.com/@schwedelsonCheck out Jay's Instagram: https://www.instagram.com/jayschwedelson/Ask Jay anything: https://www.jayschwedelson.com/askㅤLeave a comment and follow the show, it really helps us out!ㅤFollow Daniel on LinkedIn and check out The Marketing Millennials podcast for sharp, no-fluff marketing insights. Subscribe to Ari Murray’s newsletter at gotomillions.co for sharp, actionable marketing insights.ㅤThere's a search trick on X that most marketers have never typed once, and it takes about ten seconds to pull the most viral post in your niche. Jay Schwedelson and Daniel Murray trade the exact syntax, the Grok prompts, and the filters that let you see what's actually working before you write a single word of content. It also starts with a bleeding heel and a lost loafer, so, you know, stick around. ㅤBest Moments: Daniel spent more on one pair of shoes than ever, then lost half of them at a conference Why X is the only social platform you can actually query like a database The Grok prompt that surfaces high-engagement posts in your niche from the last 48 hours Advanced search is back on X, and Jay spells out the exact string to type Layering in minimum retweets, comments, date ranges, and media-only filters If the syntax is hard to follow by ear, have ChatGPT, Perplexity, or Claude write it for you
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About Do This, NOT That: Marketing Tips with Jay Schwedelson
Welcome to "Do This, NOT That!" - your ultimate destination for mastering marketing insights. Join us as we dive deep into the world of marketing, unlocking powerful strategies and game-changing tactics that will revolutionize your approach. Our podcast offers actionable takeaways and practical advice to supercharge your marketing game. Explore the power of decision-making, the art of nurturing contacts, and the influence of loss aversion in marketing. Discover how anchoring and positive psychology can elevate your campaigns to new heights. Unravel the secrets of understanding your audience's minds and tapping into behavioral science principles. We guide you on a journey to marketing mastery, empowering you to make the right decisions and drive remarkable results. Tune in to "Do This, NOT That!" to unlock your full marketing potential, stay ahead in the competitive landscape, and embark on this thrilling marketing adventure with us!
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