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by Chris Miquel
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- 2 weeks ago41 min
Why MarketBeat Just Cut Their Email List in Half (On Purpose) w/ Matt Paulson
Matt Paulson, founder & CEO of MarketBeat, is just deleted 3 million "active" subscribers from his list — and he's doing it on purpose. In this episode of Audience Bridge Insights, recorded at MarketBeat's brand new Sioux Falls studio, I sit down with Matt for round two (he was my very first guest on this show) to unpack what's actually happening inside one of financial publishing's biggest email operations in 2026. We get into the engagement-only future of email, the 5-minute pixel rul...
- Apr 8, 202659 min
Co-Reg Isn’t Dead — You’re Just Doing It Wrong (w/ Tim Bourquin)
Co-reg has a bad reputation in the newsletter world—but most people are doing it wrong. In this episode of Audience Bridge Insights, Chris Miquel sits down with Tim Bourquin (Co-Founder of AfterOffers) to break down what actually works in co-registration today, how to scale list growth without destroying deliverability, and why activation—not CPL—is the metric that matters most. What You’ll Learn: — What Is After Offers & How Co-Reg Works — SMS Co-Reg: TCPA, Compliance & Double Op...
- Mar 4, 202641 min
Your List Size Is Lying to You — with Armando Roggio (Quartz)
What if the thing quietly killing your email program had nothing to do with your content, your subject lines, or your list size? In this episode, Chris sat down with Armando Roggio, VP of Audience Development at Quartz, to dig into the deliverability blind spot most media operators never see coming — until it's too late. Armando shares what surprised him most when they started fixing Quartz's email infrastructure, how activation rates jumped from 10% to 40%, and why the ind...
- Feb 10, 202650 min
How He 10x'd Revenue by Increasing Cost Per Lead (with Nathan May)
Most newsletter publishers obsess over cost per lead. Nathan May, founder of The Feed Media (the largest agency for newsletter growth), explains why that's the wrong metric—and how one of his clients 10x'd revenue by increasing their CPL by 30%. In this episode of Audience Bridge Insights, Nathan breaks down: Why cost per lead is lying to you (and what to track instead)How creative became more important than targeting on FacebookWhy "cheap" traffic sources quietly destroy monetizationThe del...
- Jan 28, 202656 min
The Local Newsletter Founder Who Proved Everyone Wrong About "Small Markets"
Most publishers would look at the Catskills region of New York and say "too small to build a real business." Michael Kauffman proved them wrong. In this episode of Audience Bridge Insights, I sit down with Michael Kauffman, founder of Catskill Crew, a local newsletter that's rewriting the playbook on community publishing. Here's what makes his approach different: 42,000 subscribers in a "small" market~$0.30 average subscriber acquisition costSends once per week (not daily)Monetizes wit...
- Dec 24, 20251h 8m
Ryan Deiss on Why Email Still Wins
In this episode of Audience Bridge Insights, Chris Miquel sits down with Ryan Deiss, founder of DigitalMarketer and Traffic & Conversion Summit, to break down why email remains the most valuable channel in digital marketing — even as social platforms, SEO, and paid ads continue to change. Ryan shares hard-earned lessons from two decades in digital marketing, including what happens when algorithms change overnight, why owning your audience matters more than ever, and how modern email strat...
- Nov 19, 202547 min
Holiday Deliverability Survival Guide: Expert Insights from Matt Vernhout
In this episode of Audience Bridge Insights, Chris Miquel sits down with one of the most respected deliverability experts in the world — Matt Vernhout, Principal Consultant at Email Industries, founder of EmailKarma, co-chair of the BIMI Working Group, and a 20-year veteran in email policy, authentication, and sender reputation. We dive deep into what’s really happening inside Gmail, Yahoo, and Microsoft right now, how authentication is changing, and the new rules every sender ne...
- Nov 11, 202555 min
The 8 Hidden Infrastructure Issues Tanking Your Deliverability Right Now - with LB
In this episode, Chris Miquel sits down with LoriBeth “LB” Blair, a full-stack email solutions architect and one of the most respected deliverability experts in the industry. LB has helped top newsletter operators, e-commerce brands, and major ESPs fix the toughest inboxing and deliverability challenges — saving clients millions in the process. Together, we break down the real reasons your emails aren’t inboxing and what you can do today to fix them. 🔥 Topics Covered: Why your content is g...
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About Audience Bridge [Insights]
Audience Bridge Insights is a podcast for newsletter operators, marketers, and media founders who want to scale smarter. Each episode dives into real-world strategies, tools, and conversations with industry experts on email deliverability, list growth, monetization, and the evolving tech behind the inbox.
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