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Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies: Daily Summaries Delivered
by Jeremy Enns & Justin Jackson | Podcast Growth, Marketing & Promotion Experts
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- May 7, 202512 min
Season Wrap Up & A Preview Of What's Coming Next
We've reached the end of Season two, but are by no means slowing down. Here's what we're going to be up to over the next few months between seasons.⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️Subscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2024 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedback
- Apr 30, 20251h 1m
The Real Odds of Succeeding as a Podcaster (& How to Beat Them) | Podcast Strategy
One in ten music albums makes its money back. The same is true for startups and movies. But what about podcasts?Is it possible for any of us to create a successful show? Or are the odds always going to be stacked against us, with only a tiny fraction of shows breaking through to the mainstream? In this episode, we break down the odds behind creating both a successful show and a successful career as a creator, and explore exactly what you can do to stack the deck in your favour.📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do betterTopics Covered00:00 The odds of success as a creator 04:59 The data behind exceptionally successful podcasts 13:21 Why you should quit more projects (and podcasts) 21:19 The traits of exceptional podcasts 31:56 Increasing your luck surface area 37:42 The traits of exceptional creators 47:47 Tapping into your unique personal genius⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ResourcesBrandon Sanderson Lecture Series Nathan BarrySeth GodinShaan Puri Jason RobertsOzan Varol Awaken Your GeniusThe Tim Ferriss Show Acquired My First MillionPodcast Movement Conference Subscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2024 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: **http://podcastmarketingtrends.com/feedback**
- Apr 23, 202548 min
Is It Just Harder to Grow a Podcast Now (& If Not, Where Are the Hidden Opportunities)? | Podcast Strategy
Over the past year, median podcast growth rates were nearly flat. In other words, the typical show experienced almost zero growth over the previous 12 months. If you’ve been in podcasting for a while, this might correspond with your feeling that it is harder to grow today than it once was. And yet… while growth may have slowed for the typical show, there are others that are unlocking more and faster growth than ever before. So what’s going on here? And what do we as creators need to do to tap into the potential for growth that exists? 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do betterTopics Covered00:00 Is It Harder To Grow Now? 01:56 Growing in 2008 vs 2025 03:49 What the data says about growth rates 08:33 Two reasons it might be harder to grow now 13:14 The two types of competition today 15:56 Keeping up with changing tastes and expectations 21:38 Diagnosing your growth problem 24:55 A tried and true way to differentiate 28:35 Opportunities to grow a podcast today 33:49 A sneaky approach to testing big changes 35:16 The worst thing that can happen to your show 38:43 The opportunities of podcasting for your business⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ResourcesThe Tim Ferriss ShowThis American LifeMel Robbins’ podcastHeadliner Descript The Law of Shitty Click Throughs by Andrew Chen Atomic Habits by James Clear Subscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2024 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: **http://podcastmarketingtrends.com/feedback**
- Apr 16, 20251h 10m
What Everyone’s Getting Wrong About Video Podcasting & YouTube | Podcast Strategy
Video is changing podcasting, probably forever and probably in ways we can’t predict. But while conversations and debates about the risks and upsides to creators as well as the industry as a whole are inescapable right now, they all seem to be missing the key point: That this isn’t a conversation about different consumption mediums and file delivery formats.It’s a conversation about YouTube as a platform, and the power, influence, and magnetism it exerts on every person on the internet.📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do betterTopics Covered00:00 Is video podcasting a threat or opportunity? 04:21 Video’s impact on podcast discovery 07:49 YouTube's dominance over content consumption 10:26 Leveraging YouTube for podcast growth 18:03 The future of podcasting on YouTube 34:16 The opportunities pitfalls of short-form content 37:28 YouTube vs. podcast content 42:41 The long-term value of “slow content” 45:06 Case study: Jay Clouse’s YouTube strategy 51:45 Case study: Chris Stone's YouTube strategy 56:08 What is a podcast anymore, anyways?⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ResourceTom Webster Mark Manson Mr. Beast Mark Asquith from Captivate Jay Klaus of Creator Science Philip Pape of Wits and WeightsAustin Kleon April Dunford's book, "Obviously Awesome" Additional ResourcesSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2024 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedbackPodcast Strategy The difference between an effective show—one that does the job you created it to do—and one that is an endless drain on your time, energy and bank account comes down to your strategy… or lack thereof. Strategy is an oft-misunderstood term that encompasses, guides, and grounds the intentional decisions around every aspect of your show and marketing, including your show concept, positioning, format, content strategy, packaging, monetization strategy, promotion, and more. In short, the answers to any marketing question are based in your strategy. Which means without a clearly defined strategy, you’re shooting in the dark, and unlikely to ever get the results you’re looking for from your podcast, whether that’s audience growth, customer acquisition, or both.About Podcast Marketing Trends ExplainedPodcast Marketing Trends Explained is a podcast about data-driven podcast marketing, growth, and monetization. In every episode, we take a peek under the hood of one data point from the Podcast Marketing Trends Report and dig into what it can tell us about how to market our shows better, and grow them faster.On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition.</
- Apr 9, 202546 min
What Podcast Listeners Say About How They Discover Shows (& Why They Stop Listening) | Podcast Listener Psychology
There’s no shortage of advice to be found on how to grow your audience. But how closely does that advice align with how podcast listeners say they actually find, choose (and abandon) the shows they listen to? It turns out, there are a number of surveys that have asked listeners to share their discovery and consumption habits. And while the data can sometimes contradict itself, it offers us as creators a peek behind the curtain into podcast listeners’ hidden psychology, so that we can better meet them where they’re at with our marketing and our shows. What’s more, this data offers us a blueprint for the questions to ask (and avoid) when conducting our own listener research. 📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do betterTopics Covered00:00 Should you listen to your listeners feedback? 05:42 The Mom Test 08:23 How listeners discover podcasts: Active vs. passive 16:07 Understanding the broader context behind audience behaviour 26:33 Discovery doesn't matter without distinctiveness 31:02 Why listeners stop listening 39:13 Doing your own audience research⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ResourceThe Mom Test by Rob Fitzpatrick Write Useful Books by Rob Fitzpatrick Atomic Habits by James Clear.Life Profitability by Adii Pienaar.Tom Webster Additional ResourcesSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2024 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedbackPodcast Listener Psychology Understanding why people listen to podcasts—and why they stop—is an essential aspect of improving the efficiency of your marketing—ie. more growth with less effort. Listener psychology encompasses everything from understanding attention spans and content preferences to parasocial relationships and listening habits. Most podcast creators focus exclusively on content without considering the baked in psychology that is hard-wired into their listeners. The result is unwittingly marketing your show on hard mode. Learn to understand the cognitive biases, emotional triggers, and decision-making patterns that influence how all humans (including me, you, and all your listeners) discover, consume, and share podcast content, you can create shows that not only attract listeners but turn them into dedicated fans who recommend your podcast to others.About Podcast Marketing Trends ExplainedPodcast Marketing Trends Explained is a podcast about data-driven podcast marketing, growth, and monetization. In every episode, we take a peek under the hood of one data point from the Podcast Marketing Trends Report and dig into what it can tell us about how to market our shows better, and grow them faster.On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition.The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm.
- Apr 2, 20251h 3m
Exactly How Your Show Name & Cover Art Impact Growth (According to Data) | Podcast Packaging
People make decisions based on the information they have available to them. When it comes to podcast discover, that information almost always consists of just two elements: Your show title and cover art. These two elements, then, are the first and more impactful listener filter. Get them wrong, and you’ll miss out on a constant stream of your ideal listeners who are passing the show over because they don’t realize it’s relevant or aligned with their taste. But what does the “wrong” title or cover art even look like? And more importantly, what does the “right” packaging for your show look like (if it even exists). In this episode, we break down the data from the 2024 Podcast Marketing Trends Report to identify what high-growth shows do differently when it comes to crafting their packaging—and how you can borrow those lessons to help increase your show's growth potential.📊 What did you think of this episode? Click to cast your vote: 🤩 Nailed It! 🙂 Solid 🥱 Meh 😒 Do betterTopics Covered00:00 Why packaging matters 00:42 Behind the scenes of our cover art development 07:33 Attributes of memorable podcast titles 20:51 Why artwork matters more than most people realize 24:48 Analyzing podcast cover art effectiveness 27:02 Host photos on cover art 33:05 Designing distinctive visual elements 34:24 Your artwork's primary job 38:06 Developing taste for good artwork & titles 44:52 Investing in professional help 46:05 Our favorite podcast titles 50:23 Our favorite podcast cover art 56:25 Perfect pairings of titles and cover art 01:01:32 Final thoughts and listener requests⭐️ Get a free podcast marketing audit with personalized recommendations to help you grow: https://podcastmarketingacademy.com/audit ⭐️ResourceHello, My Name is Awesome by Alexandra Watkins Stand the Fck Out* by Louis Grenier Holly Arnett The Dipby Seth Godin Purple Cow by Seth Godin Meatball Sundae by Seth Godin Crypto Confidential by Nat Eliason Additional ResourcesSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2024 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedbackPodcast Packaging You’ve probably heard that content is king. The problem is that no one—literally not one single listener—will consume your content without first passing through the gatekeeper that is your show’s “Packaging”—including your show title, cover art, episode titles, and descriptions.While these elements are often afterthoughts to the podcast content itself, they have the power to single-handedly attract or repel would-be listeners, making them an unignorable aspect of podcast marketing strategyAbout Podcast Marketing Trends ExplainedPodcast Marketing Trends Explained is a podcast about data-driven podcast marketing, growth, and monetization. In every episode, we take a peek under the hood of one data point from the Podcast Marketing Trends Report and dig into what it can tell us about how to market our shows better, and grow them faster.On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology
- Mar 26, 202558 min
Jobs to be Done: The Obscure Marketing Theory That Explains Why Podcasts Grow (& Exactly How to Apply It) | Podcast Listener Psychology
Why do people listen to podcasts? And why do they listen to YOUR podcast (or one like yours)? It turns out, the answers to these questions can be found in a nerdy, obscure marketing concept called Jobs to Be Done Theory. Jobs to Be Done Theory origins date back to the 1930s, but was more fully developed by Harvard Business School researched Clayton Christiansen—primarily through an iconic case study about milkshakes… and how people don’t buy milkshakes for the obvious reasons you might think.But JTBD applies to much more than milkshakes. In fact, it applies to every product, service, piece of content—including podcasts—that any of us spend time, money, or attention to consume. In this episode, we’ll break down how to apply JTBD theory to boost the effectiveness of your marketing by aligning your content, messaging, and packaging with the job your listeners are seeking out a show to do. 📊 What did you think of this episode? Click to cast your vote:🤩 Nailed It!🙂 Solid🥱 Meh😒 Do betterTopics Covered00:00 Case Study: How Justin “Hires” Different Shows 02:31 An Introduction to Jobs to Be Done Theory 08:24 The Importance of Emotional Resonance in Podcasts 13:06 Assessing Podcast Growth by “Job” 21:19 Understanding Listener Psychology 26:12 Understanding Trigger Events 30:39 Examples of Trigger Events 35:50 Challenges and Opportunities for Problem Solver Shows 41:36 Challenges and Opportunities for Pleasure Giver Shows 45:04 Leveraging Listener Behavior for Show Growth 51:50 Practical Examples of Podcast Jobs to Be Done⭐️ Take our 2-minute podcast marketing audit to instantly identify the marketing problems keeping you from growth: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️Resources MentionedClayton ChristensenEzra Klein FreakonomicsRamit Sethi Dave Ramsey Mel RobbinsJoe RoganLeVar Burton Reads Additional ResourcesSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2024 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedbackPodcast Listener Psychology Understanding why people listen to podcasts—and why they stop—is an essential aspect of improving the efficiency of your marketing—ie. more growth with less effort. Listener psychology encompasses everything from understanding attention spans and content preferences to parasocial relationships and listening habits. Most podcast creators focus exclusively on content without considering the baked-in psychology that is hard-wired into their listeners. The result is unwittingly marketing your show on hard mode. Learn to understand the cognitive biases, emotional triggers, and decision-making patterns that influence how all humans (including me, you, and all your listeners) discover, consume, and share podcast content, you can create shows that not only attract listeners but turn them i
- Mar 19, 202552 min
The Conflicting Data Behind Paid Podcast Growth Tactics | Podcast Promotion
Its easy to imagine that if you just had a budget to put toward paid podcast advertising, all your marketing problems would be solved. But is that really true? Anyone who’s ever done any advertising will quickly tell you its one of the most gruelling, creatively challenging marketing practices on the planet—one where you have to be ok with burning a large amount of cash up front to figure out what (if anything works). That said if you approach it with a bit of savvy… paid advertising can be a sneaky smart way to grow.📊 What did you think of this episode? Click to cast your vote:🤩 Nailed It!🙂 Solid🥱 Meh😒 Do betterTopics Covered00:00 Does advertising actually work? 01:39 Our personal experience with advertising 08:35 Understanding advertising metrics 11:24 Podcast advertising platforms & methods 22:22 Real vs fake listeners 25:00 Advertising pitfalls to watch out for 25:39 Best practices for podcast ads 25:56 Crafting effective ads 29:16 Retargeting strategies 32:33 Multi-touchpoint ad campaings 34:37 Advanced advertising techniques 44:21 How we’d allocate a $10k budget⭐️ Take our 2-minute podcast marketing audit to instantly identify the marketing problems keeping you from growth: https://go.podcastmarketingacademy.com/audit-pmte-sn ⭐️Resources MentionedJay Clouse's The LabCorey Haines and SwipeFilesKattie Laur and Pod the NorthTerry O'Reilly and the podcast "Under the Influence"Additional ResourcesSubscribe to Podcast Marketing Trends ExplainedCheck out the Podcast Marketing Trends 2024 ReportSubscribe to the Scrappy Podcasting NewsletterTry Transistor.fm for free for 14 days✍️ Leave your feedback for the show: http://podcastmarketingtrends.com/feedbackAbout Podcast Marketing Trends ExplainedPodcast Marketing Trends Explained is a podcast about data-driven podcast marketing, growth, and monetization. In every episode, we take a peek under the hood of one data point from the Podcast Marketing Trends Report and dig into what it can tell us about how to market our shows better, and grow them faster.On the show, we'll explore podcast marketing strategies, growth tactics, podcast listener psychology, how to create a better podcast, how to use a podcast to market your products and services and grow your business, and broader marketing trends to help you grow your audience and stay ahead of the competition.The show is hosted by Jeremy Enns from Podcast Marketing Academy and the Scrappy Podcasting Newsletter, and Justin Jackson from podcast hosting platform Transistor.fm.
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About Podcast Marketing Trends Explained: Data-Driven Podcast Growth Strategies
It's easier than ever to launch and produce a podcast. But it's never been harder to grow one.On this show, we break down and explore what the data says about what it takes to market and grow a podcast in 2025 to help you make smarter decisions about your show, grow faster, and earn more.Together, cohosts—and longtime podcasters, creators, and marketers—Jeremy Enns (Podcast Marketing Academy) and Justin Jackson (Transistor.fm) explore topics like:How do you define success for your podcast? What are the most effective marketing strategies, tactics, and growth channels for podcasts?What does the data say about how to structure your show and episodes?Which social media channels should you focus on as a podcaster? How do you stack up to other shows? Using the data uncovered by the annual Podcast Marketing Trends Report, our goal is to make sense of the numbers and turn them into actionable insights that you can use to create a better show and market it more effectively. You c
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