Your List Size Is Lying to You — with Armando Roggio (Quartz)

What if the thing quietly killing your email program had nothing to do with your content, your subject lines, or your list size? In this episode, Chris sat down with Armando Roggio, VP of Audience Development at Quartz, to dig into the deliverability blind spot most media operators never see coming — until it's too late. Armando shares what surprised him most when they started fixing Quartz's email infrastructure, how activation rates jumped from 10% to 40%, and why the ind...