The Local Newsletter Founder Who Proved Everyone Wrong About "Small Markets"

Most publishers would look at the Catskills region of New York and say "too small to build a real business." Michael Kauffman proved them wrong. In this episode of Audience Bridge Insights, I sit down with Michael Kauffman, founder of Catskill Crew, a local newsletter that's rewriting the playbook on community publishing. Here's what makes his approach different: 42,000 subscribers in a "small" market~$0.30 average subscriber acquisition costSends once per week (not daily)Monetizes wit...