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Email Einstein Ingenious eCommerce Email Marketing by Flowium: Daily Summaries Delivered
by Vira Sadlak & Andriy Boychuk
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- Dec 23, 202532 min
Final Episode: Business Lessons on Pivoting, Pausing, and Growth
12 - This is the final episode of the Email Einstein podcast. After five years of hosting the show, Vira and Andriy reflect on their journey. They talk about how to decide whether to keep pushing a project or bring it to a close. You will hear why ending a project is not failure. It is a strategic decision. Through personal stories, real business experiences, and lessons learned from projects that thrived (and others that didn’t), this episode explores how iteration, timing, and self-a...
- Nov 25, 202536 min
Maximize December Sales With 3 Mini-Holidays
11 - Explore opportunities after the Black Friday and Cyber Monday rush. 🎁 1,200+ Holiday Email Examples from Top eCommerce Campaigns Vira and Andriy, our email marketing experts, cover three key December mini holidays, including Giving Tuesday, Green Monday, and Boxing Day, and explain how they drive revenue. Hear real campaign examples from top brands and get clear steps to maximize sales and keep your campaigns running smoothly during the post-BFCM season. Plus, they share quic...
- Oct 28, 202543 min
5 Strategies to Increase Your Average Order Value (AOV) with BFCM Emails
10 - Black Friday and Cyber Monday are near. This episode gives you clear strategies to increase Average Order Value during the biggest sales season. 🎁 Get 12 Strategies to Increase AOV - Free Checklist! You’ll learn five proven tactics: Use tiered discount codes.Offer creative free gift thresholds.Add upsell and cross-sell ideas.Promote profitable payment & shipping methods.Provide early access for VIP.Learn what works and what doesn’t from real eCommerce brands, so you can improve your...
- Sep 30, 202540 min
Boost Black Friday Revenue with Smart Email Flow Preparation
9 - In this episode, Vira and Andriy break down what you need to do to get your email automations ready for the busiest shopping time of the year, Black Friday and Cyber Monday. 🚀 Is Your Email Marketing Ready for Black Friday/Cyber Monday? Find out with this quick checkup! Drawing on years of hands-on experience and countless eCommerce brand stories, they guide you through strategic discount code management, campaign and flow consistency, and the smart use of universal content blocks to ma...
- Aug 26, 202553 min
Secrets Behind High-Performing Email Design
8 - Secrets Behind High-Performing Email Design Get The Ultimate 2025 Email Design Guide for free! This episode is all about email design. Our Lead Designer, Anne Lamotte, and Creative Director, Amanda Lucaj, share secrets behind high-performing email design. They prepared a variety of examples to show you best practices and current email design trends. This is an inspiring and valuable episode you should not miss. Watch the video to see all the design examples! You’ll Learn H...
- Jul 29, 202551 min
Why Your Click-Through Rate Sucks and How to Fix It
7 - In this episode, Vira and Andriy dive deep into what really affects click-through rates—why yours might be underperforming, and most importantly, how to fix it. Armed with real-life case studies, they introduce their easy-to-remember CLICK acronym for boosting your email click rates: Clarity of Message, List Segmentation, Incentive to Click, Creative Design, and Keep Testing. Free Checklist To Improve Click-Through Rates! You’ll Learn About… Why your current click-through rate might...
- Jun 24, 202532 min
The Ultimate Guide to Transactional Emails
6 - Learn what transactional emails are, why they matter, and how to make your transactional emails work harder. Get a Free Checklist for Preventing Emails from Going to Spam You’ll Learn What transactional emails are and why they’re so important The difference between transactional and marketing emailsExamples of transactional emails that keep customers coming back The essential elements of the best transactional emails Claim your free email marketing audit!
- May 27, 202542 min
AI in Marketing: Smarter Strategies, Better Results
5 - Curious how AI is reshaping marketing? In this episode, we discuss how to use AI for smarter customer insights to faster, sharper copywriting. Whether you’re just getting started or already testing AI, you’ll walk away with clear, actionable ideas you can try today. Get 650+ Free Email Examples to Master the Top 5 Automations About Today’s Guest Robbie Fitzwater is the founder of MKTG Rhythm, an email marketing agency focusing on retention. He prides himself on teaching his clients ...
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About Email Einstein Ingenious eCommerce Email Marketing by Flowium
Everyone working in online retail knows that it’s vital to develop an elite email marketing plan. But that doesn’t just happen on its own. How do you create a killer email list from scratch? How do you build a foolproof email marketing strategy? What are the secret email growth hacks that could be doubling your revenue right now? Welcome to the Email Einstein Podcast by Flowium, the show where top-notch eCom geniuses, entrepreneurial brains, seasoned marketing masterminds and email prodigies from all walks of life share their biggest “a-ha” moments, tough lessons learned, and most effective marketing strategies. Learn the ins and outs of eCommerce email marketing from Flowium, one of the fastest growing agencies in the world. New episodes come every Tuesday. Tune in!
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