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The Startup Ideas Podcast: Daily Summaries Delivered
by Greg Isenberg
Get your creative juices flowing with The Startup Ideas Podcast. Published twice a week, we bring you free startup ideas to inspire your next venture. Hosted by Greg Isenberg, CEO of Late Checkout and former advisor to Reddit and TikTok.
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The most recent episodes — sign up to get AI-powered summaries of each one.
- Yesterdayinterview48 min6-min read
Making $$$ with IOS apps
George Lampropoulos, a 19-year-old former TJ Maxx employee, built multiple AI-powered mobile apps that now generate hundreds of thousands in revenue—without knowing how to code. He shares a repeatable framework for launching consumer apps using AI, influencer marketing, and strategic onboarding to hit $10K/month with minimal time investment.
- 3 days ago24 min
Claude Fable 5 is BANNED. What to do?
In this solo episode, I walk through the implications of the ban of Claude Fable 5 — the most powerful model on the planet and the one I planned to build with — after the US government sent Anthropic a letter. I make the case for local AI by walking through the benefits: intelligence that lives on your own hardware, stays private, runs free after the hardware cost, and keeps working through bans, outages, and price hikes. I lay out the exact order I'd learn it in — runtimes, model-to-hardware matching, quantization, and agents — and I name the specific tools and models I reach for. Then I hand you five startup ideas that exist precisely because intelligence now sits on your desk. The payoff for you is a clear plan to own a resilient layer of your stack starting this week. Timestamps 00:00 – Intro 01:20 – The Fable 5 Ban 02:31 – Renting Access vs. Owning Intelligence 03:41 – How a Local Model Works 07:19 – The Local Model Stack 08:45 – Match Model to Machine 10:45 – Pick Your Model (Qwen 3, DeepSeek, Gemma, Llama) 13:09 – Quantization Explained 14:36 –The Local Agent Loop 17:45 – Model Routing (The Real Skill) 18:44 – Five Startup Ideas for the Local-AI Era 22:17 – Closing Thoughts Key Points One government letter took Fable 5 offline overnight, which is why I now own a private layer of my stack. Local models already handle roughly 80% of everyday ChatGPT or Claude tasks, fully offline and free after hardware. I'd learn it in order: runtime first (LM Studio or Ollama), then match model size to your RAM. A 12-billion-parameter model on 16 GB of RAM is the sweet spot where most people should live. Quantization (look for Q4) roughly halves the memory a model needs while keeping quality high. Pointing an agent like Hermes at a local model turns your desk into a private, always-on mini data center. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/
- 5 days ago33 min
You are using Claude Fable 5 wrong
Get my Fable 5 prompt pack: https://startup-ideas-pod.link/fable5-prompt-pack In this episode I break down how to get the most out of Fable 5, the most powerful model I've ever used. I move past the benchmarks and go straight into tactical use cases, copy-and-paste prompts, and startup ideas you can build today. I walk through tournaments for copy and landing pages, an interview-before-build workflow that hunts for product-market fit, and ways to point Fable at contracts, churn data, and years of your own notes. I close with three of my favorite startup ideas — a synthetic focus group firm, 48-hour custom software, and a contract refund firm — plus the exact prompts behind each. My goal here stays simple: leave you ready to build and earn with Fable 5 while it remains included in your plan. Timestamps 00:00 – Intro 02:22 – Anthropic Employee Edits a Launch Video With Fable 05:50 – Building an AI Content Engine 07:30 – Best way to configure Fable 5 08:42 – Prompt 1: Copywriting Tournament for Landing Pages 13:18 – Prompt 2: The Interview-Before-Build Prompt 18:34 – Prompt 3: Hire Fable to Kill Your Company 20:18 – Prompt 4: Your One-Page Operating Manual 21:20 – Prompt 5: Find the Gaps Worth Filling 22:06 – Prompt 6: Negotiation Simulator 23:11 – Prompt 7: The 80-Page Second Opinion on Contracts 24:56 – Prompt 8: Make Fable Build Its Own Tools 25:47 – Startup Ideas 31:23 – Closing Thoughts Key Points I show why low effort is the alpha, since Fable Low beats Opus High on routine work. I run tournaments — landing pages and ad copy scored by AI judge panels — to ship far stronger output. I use an interview-before-build prompt so Fable pushes back and writes specs with real product-market-fit odds. I point Fable at big datasets — contracts, churn data, support tickets, years of notes — to surface money and patterns. I share startup ideas Fable 5 makes viable today, including a synthetic focus group firm and a contract refund firm. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/
- 6 days ago22 min
What are Agentic Loops?
S/o Coderabbit for sponsoring today’s vid: https://startup-ideas-pod.link/code-rabbit On this episode I sit down with Professor Ras Mic to break down agentic loops. We define what a loop is, explain why well-known builders like Boris and Peter swear by them, and stay honest about who they truly serve. Mic argues that human-in-the-loop remains the strongest setup today, and he walks through the one loop he runs every day for code review using Cursor, GitHub, and Greptile. By the end you will know when a loop earns its place and when your own hand belongs on the wheel. Timestamps 00:00 – Intro 01:23 – What is a Loop 07:59 – /goal Explained 11:32 – The Slop Machine 12:42 – Code Review as a use case for Agentic Loop 18:19 – Honest Take for Builders 20:42 – The Future of Loops 21:50 – Closing Thoughts Key Points A loop fires once from a human, then the agent generates, reviews its own result, and feeds it back to keep building. Human-in-the-loop keeps you directing, governing, and approving each step while the agent builds. Wide-open loops make heavy assumptions and burn serious tokens; Michael cites Peter's tweet about $1.3 million worth of tokens in one month. Reserve slash goal and similar loops for the $200/month plan, since the $20 and $100 tiers burn through fast. Loops shine in confined, fixed-feedback work: code review, SEO pages, and other binary tasks. Mic’s daily win is a closed code-review loop with Cursor, GitHub, and Greptile that chases a 5/5 score. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND MIC ON SOCIAL X/Twitter: https://x.com/Rasmic Youtube: https://www.youtube.com/@rasmic
- 1 weeks agosolo56 min5-min read
Become AI Native in less than 60 mins
Becoming AI native isn't about using AI tools casually; it's about rearchitecting how people, agents, and context interact to create organizations that move at unprecedented speed, generate real-time market signal, and build unassailable moats. This episode delivers a masterclass in that transformation, showing how to deploy autonomous agent workflows, skill chains, and a legible company 'brain' to produce high-fidelity prototypes and proposals in minutes—demonstrating workflows that used to cost millions and take weeks but now happen in under five minutes with AI.
- 1 weeks ago43 min
Hermes Agent App Clearly Explained (and how to use it)
In this episode, I sit down with Alex Finn for a full, screen-shared walkthrough of Hermes Desktop, the new desktop home for the Hermes AI agent. I open with a clear challenge: by the end, sell me on installing Hermes Desktop, show me real ways to make money and stay productive, and explain his move from OpenClaw. Alex tours every major surface — sessions, profiles, artifacts, skills, cron jobs, and sub-agents — and shares money-saving tactics at each step. We close on the idea that matters most to me: aiming these agents at other people's challenges as the clearest path to real value. Timestamps 00:00 – Intro 04:04 – Sessions and Context Management 06:10 – Profiles Explained 08:49 – Model-Based vs Role-Based Profiles 12:58 – Artifacts as a Second Brain 14:32 – Why Alex Switched From OpenClaw 17:32 – Skills, Tools, and Tool Sets 19:19 – Messaging and Cron Setup 21:44 – Reverse Prompting and the Brain Dump 28:09 – Sub-Agents vs Profiles 32:12 – Putting It Together: Solving Challenges 32:38 – The Daily Business Opportunity Scan 37:05 – Local Models: Mac Studio vs DGX Spark 39:03 – Reframing Cost as Investment 41:59 – The Real Way to Make Money With Hermes 42:51 – Closing Thoughts Key Points Hermes Desktop pulls sessions, profiles, artifacts, skills, and cron jobs into one polished, Apple-style interface. Smart session and context management keeps each message slim and keeps monthly costs low. Profiles map to different models — Opus 4.8 for strategy, ChatGPT 5.5 for coding, a local Qwen model for free research — so each task runs on its best fit. Reverse prompting plus a personal brain dump produces far stronger prompts, cron jobs, and outputs. Sub-agents handle one skill across many parallel tasks; profiles handle work where each step needs a distinct skill set. The biggest opportunity: aim your agent at Reddit and X to surface real problems you are positioned to solve. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/ FIND ALEX ON SOCIAL Youtube: https://www.youtube.com/@AlexFinnOfficial/videos X/Twitter: https://x.com/AlexFinnX Creator Buddy: https://www.creatorbuddy.io/
- 1 weeks ago24 min
Codex Sites Clearly Explained (and how to use it)
In this solo episode I walk through Codex Sites end to end, building a real internal tool live so you can copy the exact workflow. I open by comparing Codex Sites with one-prompt tools like Replit and Lovable, then construct a Startup Ideas OS board in six prompts. Along the way I cover memory and persistent storage, safe actions, Codex skills, save-gates, and proving the loop so the app updates autonomously. The core promise: by the end you know how to ship a Codex Site that an agent keeps operating for you. This one suits builders who already live in Codex and want self-updating products. Timestamps 00:00 – Intro and Episode Agenda 01:17 – Codex Sites vs Replit and Lovable 04:33 – The Build Plan: Startup Ideas OS 05:08 – Prompt 1: Build the Shell with Sites 07:02 – Plugins Worth Using and Game Studio 08:54 – First Board Review 09:21 – Prompt 2: Add Memory and Show the Data Model 10:56 – Prompt 3: Create Safe Actions 13:25 – Prompt 4: Create the Startup Ideas Admin Skill 14:51 – Prompt 5: Save-Gate and Checkpoints 16:29 – Prompt 6: Prove the Loop from a New Chat 18:10 – Publish, Auth, and Live Updates 20:28 – TLDR: Memory, Safe Actions, Skills 22:40 – The Real Unlock and Closing Thoughts Key Points Codex Sites rewards builders who already live in Codex by updating apps autonomously after launch. Replit, Lovable, and Bolt stay the simpler one-prompt choice; Codex Sites trades that for autonomy and self-updating products. Out of the box you prompt in auth, databases, payments, email, analytics, and a secrets vault yourself. I build a Startup Ideas OS board in six prompts: shell, memory, safe actions, a skill, a save-gate, and a proof loop. Safe actions let an agent call approved buttons and named mutations, so edits flow from any chat. The real payoff is autonomous products that Codex keeps operating and improving on a live URL. The #1 tool to find startup ideas/trends - https://www.ideabrowser.com LCA helps Fortune 500s and fast-growing startups build their future - from Warner Music to Fortnite to Dropbox. We turn 'what if' into reality with AI, apps, and next-gen products https://latecheckout.agency/ The Vibe Marketer - Resources for people into vibe marketing/marketing with AI: https://www.thevibemarketer.com/ FIND ME ON SOCIAL X/Twitter: https://twitter.com/gregisenberg Instagram: https://instagram.com/gregisenberg/ LinkedIn: https://www.linkedin.com/in/gisenberg/
- 2 weeks agosolo14 min3-min read
The Next $100B Market: Selling To AI Agents
The internet is undergoing a fundamental shift from being human-centric to agent-centric, where AI agents, not people, are becoming the primary users of digital services. These agents will discover, evaluate, transact, and recommend products autonomously, creating a new machine-to-machine economy that demands a complete rethinking of how software is built and optimized. The speaker argues that this shift is already underway, with early examples like Agent Mail and Stripe’s agent wallets demonstrating the infrastructure being developed to support billions of autonomous agents that will soon outnumber human users online.
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About The Startup Ideas Podcast
Get your creative juices flowing with The Startup Ideas Podcast. Published twice a week, we bring you free startup ideas to inspire your next venture. Hosted by Greg Isenberg, CEO of Late Checkout and former advisor to Reddit and TikTok.
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